Every business, especially small and medium size businesses should have a fully functional Facebook page. However having a page is not just a simple as it seems every Facebook Page needs to be optimized for success especially when looking to undergo serious Facebook Marketing. The steps to optimizing your Facebook page are as follows:
· Understand the difference between your Profile and your Page- Your profile is your personal space on Facebook where you add your friends and you can interact with them, you can only have 5000 friends. A Page on the other hand is where people can click like and become fans of your business and there are no limits to these, you must have a page to run Facebook ads, you can’t run ads on a Profile Page
· Link your Facebook page and your Facebook Profile- In the about section of your Profile, you can select places you have worked. You can click edit your work and you’re able to add your work, in places, you select your Facebook Business page and enter your position. When someone goes on your page and they hover over your work, they can be taken to your Facebook Business page.
· Have a Well-designed Cover Photo- Every business should have a cover photo and use your cover photo to tell others who you are and what you’re about. You can show sample of your products or even promotions you are running at the time. The ideal specs for your cover photo should be 851*315 pixels. Your profile photo will cover a part of your cover photo, the lower left corner so this part needs to be kept clear to avoid covering any information.
· Name your Page- This is important, your Page name should be your business name, not your personal name and this should tell your clients and potential clients who you are.
· Enter information in about section- Your about section has different categories, and you need to full out these categories. The about section is indexed by Google so you will want to use Keywords in here. You can add certain links to different pages and websites you have in this about section as well. However you need to spend enough time and flesh out your about section.
· Ensure your Private Messaging added- This will allow people to contact you, if you have messaging turned off, then go to settings and general, click messages edit and then click turn on. You need to ensure that you constantly check this section.
Once you have your page optimized then you are ready to start generating traffic to it, also with a highly optimized page then you can now start engaging in Facebook Marketing.
In the information age it is becoming much easier for Caribbean Entrepreneurs to start and run businesses even though they never had a formal business education or are unable to finance certain specialized business courses. Below is a list of the 10 best online resources that Caribbean Entrepreneurs Should be using now.
- Fiverr.com- fiverr is a resource where Caribbean Entrepreneurs can get anything done for 5 dollars. One might think, since its 5 dollars the work would be of poor quality, and depending on what you want done it may be of poor quality. You wouldn’t try to get a quality website built for 5 dollars. However for gigs such as graphic designs, articles, videos, desktop publishing, if you need a virtual assistant among many other services. Every Caribbean Entrepreneur should be checking Fiverr now to get things done.
- Evernote- Evernote allows you to manage your life and your business in an efficient manner. It allows you to capture data whether on your mobile device, computer or tablets and help you remember projects you’re working on in your business.
Do you know of any other online tools that Caribbean Entrepreneurs should be using right now?
Today that Real Kimron Corion features, UNIK Fashion in Grenada. UNIK is a Shoe Store operating at Grenville Grenada. The Entrepreneur behind UNIK is Mrs. Bridget Burke who has been in Entrepreneurship for a number of years and has experienced a number of successes as an Entrepreneur. The business previously sold clothing; however management revamped the business to selling predominantly Shoes.
Mrs. Burke believes that in order to help alleviate some of the economic problems being faced today, there need to be a greater emphasis placed on Entrepreneurship. Her advice for young people especially young and aspiring entrepreneurs is to Pursue their dreams and don’t let fear keep them back.
Individuals can visit UNIK store on Jubilee Street Grenville St Andrew to check out their different array of products.
Identifying Your Target Market
In Part 3 of this Business Start-Up Series, we will be taking a look at the Target Market and correctly identifying your target market for success. Find a PDF version of this presentation Here
In part one and two we took a look at what type of entrepreneur you are, and you came up with a great idea for your business so now you are ready to rumble. However not quite, now that you have your business idea, you need to now try to figure out your market. Generally you can sell to consumers and also to businesses, and in some cases to both businesses and consumers.
One of the mistakes businesses make, especially small businesses is that they try to be everything to everyone. The best thing to do here is to segment your market, the narrower you can make your market the better. Many business experts recommends this approach, it is a process known as creating a niche. Many businesses try to do everything and are surprise when things don’t work out , not realizing they may be confusing themselves and their potential customers.
There are demographic and psychographics one can use to segment their target market some demographic factors include:
- · Age
- · Location
- · Gender
- · Income
- · Education
- · Occupation
- · Ethnicity
- · Marital Status
- · # of Children
Some Psychographic factors include:
- · Personality
- · Attitudes
- · Values
- · Interests/hobbies
- · Lifestyle
- · Behaviour
According to Lynda Falkenstein, the author of “Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek you out”. Creating a good niche is a seven step process.
1- Make a Wishlist- This involve taking a look at with whom you want to do business and try being as specific as possible.
2- Focus- You need to clarify exactly what you will like to sell, you should already have identified this from part 2 of this series.
3- Describe your customer worldview- Look at the world from your customers view point and try to determine their needs and wants
4- Synthesize- Your niche should start taking shape by now
a. It takes you where you want to go
b. Somebody else want it
c. Its carefully planned
d. Its unique
e. It allows you to develop different profit centres and maintain the core business
5- Evaluate- evaluate your product or service against the qualities in 4 above
6- Test- This happens once you have found a match between a niche and a product, test market it
7- Go for it- Now it’s time to go hard or go home, it’s time to implement your idea
Identifying your target market is of utmost importance because it allows you to build a solid foundation for your business. And as a small business, it becomes easier to compete with the larger companies if you go after a niche market. All this does not mean however that if someone who isn’t part of your target market comes to buy, you will not sell. You will, however, you will direct all your marketing and promotional effort to a particular type of people.
Having a target market is crucial, ensure that you identify clearly who your target market is, and follow the steps above and comment below if you believe anything is missing or you wish to add to this post.
Part One of this Series can be Found Here Part Two can be Found Here
In my day to day dealings, I come across Entrepreneurs and Aspiring Entrepreneurs from the Caribbean all seeking information and resources for their businesses. This has prompted me to put together a list of some of the resources and programmes that I believe Caribbean Entrepreneurs and aspiring Entrepreneurs can fully benefit from. The top four (4) resources are as follows:
1- SME ToolKit Caribbean- the SME toolkit is one of my favourite resources. Here Entrepreneurs and aspiring entrepreneurs will find information on starting and running a business. This is one of those resources that Caribbean Entrepreneurs should constantly have access to when managing different aspect of their business. There you will find, How to Articles, Business Forms, Tools and Resources and many more. The best thing someone can do right now is check out this amazing resource at The Website Here
2- Caribbean Innovation Challenge- the Caribbean Innovation Challenge (CIC) is a regional competition and business start-up accelerator for young entrepreneurs in the CARICOM and OECS Member and Associate states. The CIC is a Programme organized by the Young Americas Business Trust (YABT), in collaboration with National and Regional Partners in the Americas. The CIC identifies and awards innovative ventures led by young people, which respond to the most urgent economic and social issues in their communities, the programme supports projects becoming sustainable businesses. Citizens between 18 and 34 years old (by 11:59 PM, May 31, 2015) of CARICOM and OECS Member States are eligible to participate. Participants can register under any of the following categories: • Social Innovation • Economic Innovation • Environmental Innovation Aspiring and existing Caribbean Entrepreneurs who fit into the criterions should make use of this opportunity. More information can be found here On this Link
3- Branson Centre for Entrepreneurship (Caribbean) - The Branson Centre of Entrepreneurship – Caribbean was opened in Montego Bay Jamaica by Sir Richard Branson In September 2011. The Centre is a hub for aspiring entrepreneurs. Their mission is to offer practical business skills, access to coaches to offer guidance, mentors to share their experiences, professional services to build strong businesses, exposure to networks, finance and investment opportunities. Though located in Jamaica, the Branson Centre is for all aspiring Caribbean Entrepreneurs and it’s a programme that entrepreneurs can benefit greatly from.
4- Caribbean Small Business Academy- This is a resource; started by a Caribbean Entrepreneur (Sandra Baptiste) is one that Caribbean Entrepreneurs and Aspiring Entrepreneurs should definitely take a look into this. Their mission is to support Caribbean Entrepreneurs and small business owners to grow their businesses to live the life they desire. Within the Academy, you'll find audio and video training, resources, templates, expert interviews and much more to help you grow your business. While it is a paid membership site and business, there are a number of free resources that Entrepreneurs can use including a three part business series and a copy of the book, Unlock the Code. More information can be found Here
Related Content: Business Start-Up Information
These resources and Programmes are not all that there is, however they are a great place to start as an entrepreneur or if you are thinking about taking the plunge into entrepreneurship. If you know of any more resources that can benefit Caribbean Entrepreneurs, please mention them in the comments below