Entrepreneurship Business start-up Financial management Caribbean

Business start-up

Your source for information on Business start-up .

Entrepreneurship

Your source for information on Entrepreneurship .

Financial management

Your source for information on Financial management .

Latest Updates

How to Optimize Your Business Facebook Page for Success

Optimize Facebook Pages


Every business, especially small and medium size businesses should have a fully functional Facebook page. However having a page is not just a simple as it seems every Facebook Page needs to be optimized for success especially when looking to undergo serious Facebook Marketing.  The steps to optimizing your Facebook page are as follows:

·         Understand the difference between your Profile and your Page- Your profile is your personal space on Facebook where you add your friends and you can interact with them, you can only have 5000 friends. A Page on the other hand is where people can click like and become fans of your business and there are no limits to these, you must have a page to run Facebook ads, you can’t run ads on a Profile Page

·         Link your Facebook page and your Facebook Profile- In the about section of your Profile, you can select places you have worked. You can click edit your work and you’re able to add your work, in places, you select your Facebook Business page and enter your position. When someone goes on your page and they hover over your work, they can be taken to your Facebook Business page.

·         Have a Well-designed Cover Photo- Every business should have a cover photo and use your cover photo to tell others who you are and what you’re about.  You can show sample of your products or even promotions you are running at the time. The ideal specs for your cover photo should be 851*315 pixels. Your profile photo will cover a part of your cover photo, the lower left corner so this part needs to be kept clear to avoid covering any information.

·         Name your Page- This is important, your Page name should be your business name, not your personal name and this should tell your clients and potential clients who you are.

·         Enter information in about section- Your about section has different categories, and you need to full out these categories.  The about section is indexed by Google so you will want to use Keywords in here.  You can add certain links to different pages and websites you have in this about section as well. However you need to spend enough time and flesh out your about section.

·         Ensure your Private Messaging added- This will allow people to contact you, if you have messaging turned off, then go to settings and general, click messages edit and then click turn on. You need to ensure that you constantly check this section.

     Once you have your page optimized then you are ready to start generating traffic to it, also with a highly optimized page then you can now start engaging in Facebook Marketing.

10 of the wickedest Online Tools all Caribbean Entrepreneurs need to be using now

Online Tools for Caribbean Entrepreneurs



In the information age it is becoming much easier for Caribbean Entrepreneurs to start and run businesses even though they never had a formal business education or are unable to finance certain specialized business courses. Below is a list of the 10 best online resources that Caribbean Entrepreneurs Should be using now.

  •   Fiverr.com- fiverr is a resource where Caribbean Entrepreneurs can get anything done for 5 dollars. One might think, since its 5 dollars the work would be of poor quality, and depending on what you want done it may be of poor quality. You wouldn’t try to get a quality website built for 5 dollars. However for gigs such as graphic designs, articles, videos, desktop publishing, if you need a virtual assistant among many other services. Every Caribbean Entrepreneur should be checking Fiverr now to get things done.

  •    Asana- Asana is a free project management tool. This tool allows teams to communicate without the use of email. How cool is that? This is ideal for businesses where the team members are not in the same location or in the same country.


  •   Google Hangout- Hangout allows you to have face to face conversation online, you can record an interview with someone for free and publish it as a video on YouTube. Every Caribbean Entrepreneur should be using Google Hangouts and if you’re not download it immediately.

  •  Wix.com- as a Caribbean Entrepreneur in 2014, you must have a website, if you do not have a website or you can’t afford to pay to build one then Wix is for you. Wix is a platform where you can create free stunning websites to give your business a home online and a professional touch.


  •  Survey Monkey- Survey monkey makes it very easy for Caribbean Entrepreneurs to conduct market research. If you have a product idea and not sure whether it will resonate with your target audience, well create a survey on Survey Monkey and get people to give their feedback. This is one of the most efficient ways to get feedback from your customers and it’s free.

  •   Canva.com- Canva allows you to create remarkable visual graphics for your website or business social media pages free of cost. No design skills is needed, canva is easy to use and you can create top quality visual contents that can generate a buzz online for your business.

  •  Jing- This is an app from Techsmith, jus type Jing in the Google search engine and you will see it. Jing is awesome; it allows you to capture any part of a screen and save it as a picture. It also allows you to create videos that you can share online and the best part is Jing is free.

  •  MailChimp- Email marketing is alive and well and lots of Entrepreneurs in the US and Canada are having lots of success with email marketing. Caribbean Entrepreneurs should not be left behind, Mail Chimp is one of the simplest ways to manage your email marketing effort and it allows you to have up to 2000 email subscribers for free.

  • Evernote- Evernote allows you to manage your life and your business in an efficient manner. It allows you to capture data whether on your mobile device, computer or tablets and help you remember projects you’re working on in your business.

  •   Blogger.com /Wordpress- These two resources will allow you to build a blog for your business for free. Blogging is one of the ways that businesses are currently making their mark online. Caribbean Entrepreneurs should not be left behind with this. Create a blog and share valuable resources to your readers, you will benefit tremendously.


Do you know of any other online tools that Caribbean Entrepreneurs should be using right now?


3 Ways To Build Instant Credibility For Your Brands

Brand Credibility


One of the most talked about aspects of building a business as of late is that of growing your brand. There are millions of brands out there bombarding consumers on a daily basis and more coming in stream daily. It is important to understand how to properly brand yourself and your business so you can stand out among the noise and register in the mind of consumers. Having an effective brand can give you a major competitive edge over your competition.

Your brand is a combination of your promise to your customers and also what your customers and others think about you. However you are registered in the mind of people is very crucial because if you are trying to build a brand for being a modern and cool clothing company and persons think you are old fashion, your brand will then be an old fashion one despite you wanting it to be modern and cool. Hence the importance of protecting your brand and building its credibility.

It’s crucial for entrepreneurs to understand that there are three aspects to branding for success. They need to first cultivate their personal brand. People do business with people they know and trust. Branding your company is also crucial, in order to communicate your company’s culture, its values and its promise to customers. There is also a need to brand your products, do you want your product to be one that is cheap or expensive, good quality or poor quality, high end of low end. Branding your product will help determine your success.
Having a brand and not credibility is one of the pains that most entrepreneurs experience on a daily basis and I will share three simple ways that business people can build credibility for their brand

Getting testimonials from experts who can include influencers and celebrities- When an expert endorses the brand, it adds instant credibility to the brand.
This is great for adding instant credibility to a brand, many influencers whether on LinkedIn or Twitter and other social media platforms have huge followings. Many people don’t trust sales messages and would prefer to buy based on a recommendation from a friend or someone who they consider to be an authority on a certain topic. You can reach out to these influencers on social media and build a relationship with them, engaging them and this can prove beneficial to you in the long run.

The same applies with celebrities as they have huge followings, and people often are heavily influenced by their endorsements. Getting an endorsement from a major celebrity can add instant credibility to a brand. One of the problems faced by small businesses and entrepreneurs is that of not having the budget to pay for endorsements from celebrities. It is not nearly as difficult as people may thing to get endorsements and testimonials from celebrities. Sites such as Bookingagentinfo.com and IMDB Pro are celebrity databases they can use to get in touch with celebrities.
Once you can connect these people, you can turn them into brand advocates for your business and enjoy the success that major brand experience.

Through Content Creation and Curation- Another way that entrepreneurs and small business people can build credibility for their brand is through content marketing.
Content marketing involves sharing business insights and information with consumers without selling to them directly. This strategy can help build credibility for an entrepreneur and also establish them as thought leaders and experts in their field. Content marketing can take many forms including videos, infographics, blog posts, and articles. When people know they can come to you for insightful information without you trying to always sell them something, it becomes easier to sell them something. There are many mediums for creating content even if you’re a beginner. Canva and Pickmonkey are great sites for creating visual contents and the best part is that it’s free. There are many tutorials from outstanding entrepreneurs showing how to craft the perfect blog post and video creation platform such as PowToons will allow you to create outstanding videos for use in branding yourself.
While creating contents is great, content Curation, which is simply sorting through the vast amount of information available on the internet and presenting the best ones that aligns with your area of expertise and sharing it with your community. This can add credibility to your brand since people will constantly see you as the person or business that’s always giving them something without trying to get something in return. Scoopit and PostPlanner are both tools that can be used to curate contents and share them with your community on the web.

Setting up strategic Partnership with Established brands- This is a simple and effective way to build instant credibility for your brand.
Strategic partnerships are awesome because many entrepreneurs and small business may not have the resources needed to go out and build a brand from scratch. Marketing and advertising can be painfully expensive. Establishing strategic partnerships with established brands that share your values whether it is to host an event or getting an endorsement (see point one above) can prove very beneficial.
Partnering with other brands not only brings you credibility and exposure but increased revenues, customer loyalty and retention. To partner with brands it is important to establish a relationship with that brand, and connect the right people within the company. You can often use Twitter or LinkedIn to find and connect with influencers within the company.
You need to be genuine when trying to partner with another brand. You want to make sure you’re offering something that will help them achieve their goals. You need to be patient and persistent, things may not work out the first time, but keep at it and your success will follow

Conclusion
Every entrepreneur and business has a brand, whether they want it or not. Once you exist people will form an opinion of you and what you do. Using the point above you can develop and establish instant credibility for your brand and ensure your brand stand above the noise.

This article is written by Kimron Corion and Originally Published on Business2Community.com, the link is as follows Three Ways to Build Instant credibility for your Brand

Grenadian Entrepreneur: Bridget Burke and her Business UNIK

Grenadian Entrepreneur


Today that Real Kimron Corion features, UNIK Fashion in Grenada. UNIK is a Shoe Store operating at Grenville Grenada. The Entrepreneur behind UNIK is Mrs. Bridget Burke who has been in Entrepreneurship for a number of years and has experienced a number of successes as an Entrepreneur.  The business previously sold clothing; however management revamped the business to selling predominantly Shoes.

While the business has only been operating under that new model for over a one year; there is hope that the new product lines will position itself in the market.

The shoes that are offered are of high quality and a few the brands are as follows:

  • ·        LA Republic
  • ·        Fioni
  • ·        Golden Girl
  • ·        Smart Fit Nature Breeze
  • ·         Prediction Promise
  • ·        Dr. Scholl’s
  • ·        Bamboo
  • ·        Bongo


The business caters mainly to these sizes 8, 9, 10, 11, 12. The Entrepreneur, Mrs. Burke is looking to grow her business to be a dominant force at Grenville, St. Andrew, Grenada.

Mrs. Burke believes that in order to help alleviate some of the economic problems being faced today, there need to be a greater emphasis placed on Entrepreneurship. Her advice for young people especially young and aspiring entrepreneurs is to Pursue their dreams and don’t let fear keep them back.

Individuals can visit UNIK store on Jubilee Street Grenville St Andrew to check out their different array of products.





Think Big, Work Smart Hustle Hard: Business Start Up Series Part 3

Identifying Your Target Market

In Part 3 of this Business Start-Up Series, we will be taking a look at the Target Market and correctly identifying your target market for success. Find a PDF version of this presentation  Here


Identifying Your Target market

In part one and two we took a look at what type of entrepreneur you are, and you came up with a great idea for your business so now you are ready to rumble. However not quite, now that you have your business idea, you need to now try to figure out your market. Generally you can sell to consumers and also to businesses, and in some cases to both businesses and consumers.
One of the mistakes businesses make, especially small businesses is that they try to be everything to everyone. The best thing to do here is to segment your market, the narrower you can make your market the better. Many business experts recommends this approach, it is a process known as creating a niche. Many businesses try to do everything and are surprise when things don’t work out , not realizing they may be confusing themselves and their potential customers.
There are demographic and psychographics one can use to segment their target market some demographic factors include:
  • ·         Age
  • ·         Location
  • ·         Gender
  • ·         Income
  • ·         Education
  • ·         Occupation
  • ·         Ethnicity
  • ·         Marital Status
  • ·         # of Children

Some Psychographic factors include:
  • ·         Personality
  • ·         Attitudes
  • ·         Values
  • ·         Interests/hobbies
  • ·         Lifestyle
  • ·         Behaviour


According to Lynda Falkenstein, the author of “Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek you out”. Creating a good niche is a seven step process.
1-      Make a Wishlist- This involve taking a look at with whom you want to do business and try being as specific as possible.
2-      Focus- You need to clarify exactly what you will like to sell, you should already have identified this from part 2 of this series.
3-      Describe your customer worldview-  Look at the world from your customers view point and try to determine their needs and wants
4-      Synthesize- Your niche should start taking shape by now
a.       It takes you where you want to go
b.      Somebody else want it
c.       Its carefully planned
d.      Its unique
e.      It allows you to develop different profit centres and maintain the core business
5-      Evaluate- evaluate your product or service against the qualities in 4 above
6-      Test- This happens once you have found a match between a niche and a product, test market it
7-      Go for it- Now it’s time to go hard or go home, it’s time to implement your idea
Identifying your target market is of utmost importance because it allows you to build a solid foundation for your business.  And as a small business, it becomes easier to compete with the larger companies if you go after a niche market.  All this does not mean however that if someone who isn’t part of your target market comes to buy, you will not sell. You will, however, you will direct all your marketing and promotional effort to a particular type of people.


Having a target market is crucial, ensure that you identify clearly who your target market is, and follow the steps above and comment below if you believe anything is missing or you wish to add to this post.

Part One of this Series can be Found Here  Part Two can be  Found Here

4 Extraordinary Programmes and Resources for Caribbean Entrepreneurs

Caribbean Entrepreneurs Resources


In my day to day dealings, I come across Entrepreneurs and Aspiring Entrepreneurs from the Caribbean all seeking information and resources for their businesses. This has prompted me to put together a list of some of the resources and programmes that I believe Caribbean Entrepreneurs and aspiring Entrepreneurs can fully benefit from. The top four (4) resources are as follows:

 1- SME ToolKit Caribbean- the SME toolkit is one of my favourite resources. Here Entrepreneurs and aspiring entrepreneurs will find information on starting and running a business. This is one of those resources that Caribbean Entrepreneurs should constantly have access to when managing different aspect of their business. There you will find, How to Articles, Business Forms, Tools and Resources and many more. The best thing someone can do right now is check out this amazing resource at The Website Here


 2- Caribbean Innovation Challenge- the Caribbean Innovation Challenge (CIC) is a regional competition and business start-up accelerator for young entrepreneurs in the CARICOM and OECS Member and Associate states. The CIC is a Programme organized by the Young Americas Business Trust (YABT), in collaboration with National and Regional Partners in the Americas. The CIC identifies and awards innovative ventures led by young people, which respond to the most urgent economic and social issues in their communities, the programme supports projects becoming sustainable businesses. Citizens between 18 and 34 years old (by 11:59 PM, May 31, 2015) of CARICOM and OECS Member States are eligible to participate. Participants can register under any of the following categories: • Social Innovation • Economic Innovation • Environmental Innovation Aspiring and existing Caribbean Entrepreneurs who fit into the criterions should make use of this opportunity. More information can be found here On this Link




 3- Branson Centre for Entrepreneurship (Caribbean) - The Branson Centre of Entrepreneurship – Caribbean was opened in Montego Bay Jamaica by Sir Richard Branson In September 2011. The Centre is a hub for aspiring entrepreneurs. Their mission is to offer practical business skills, access to coaches to offer guidance, mentors to share their experiences, professional services to build strong businesses, exposure to networks, finance and investment opportunities. Though located in Jamaica, the Branson Centre is for all aspiring Caribbean Entrepreneurs and it’s a programme that entrepreneurs can benefit greatly from.

 4- Caribbean Small Business Academy- This is a resource; started by a Caribbean Entrepreneur (Sandra Baptiste) is one that Caribbean Entrepreneurs and Aspiring Entrepreneurs should definitely take a look into this. Their mission is to support Caribbean Entrepreneurs and small business owners to grow their businesses to live the life they desire. Within the Academy, you'll find audio and video training, resources, templates, expert interviews and much more to help you grow your business. While it is a paid membership site and business, there are a number of free resources that Entrepreneurs can use including a three part business series and a copy of the book, Unlock the Code. More information can be found  Here

Related Content: Business Start-Up Information

 These resources and Programmes are not all that there is, however they are a great place to start as an entrepreneur or if you are thinking about taking the plunge into entrepreneurship. If you know of any more resources that can benefit Caribbean Entrepreneurs, please mention them in the comments below
 
View More Posts

IMPORTANT

Best Post

Copyright © 2014 The Real Kimron Corion