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Author Archives: Kimron Corion

Ryerson MDM Storytelling

Ryerson Universisty Virtual Studio- We Are Canada Project

This past winter, Transmedia Zone Director & Associate Professor Ramona Pringle challenged her Interactive Storytelling class at Ryerson University with the following question: What are the best solutions to engaging audiences in user-generated campaigns?

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Ryerson MDM Social Media Storytelling

Every Business Need to Develop a Culture of Storytelling on Social Media

“I was in primary school, and we had a school trip. You told me. Unfortunately, I couldn’t go because you couldn’t afford it. I understood the situation, so I didn’t make a fuss, but you saw how much I wanted to go. I told my friends I wouldn’t be there. I woke up the morning of the trip started doing my housework as usual, and you walked up to me and said. “Go bathe, you going on the school trip” and you handed me the money. I don’t know what miracle you worked, but this is one of many memories that I will cherish and appreciate as long as I live. Happy Mother’s day Janice Corion, thanks for always being there.”

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Caribbean Entrepreneurs Entrepreneurship

Diaspora Marketing- Unleashing the Power of the Diaspora for Building Caribbean Economies and Businesses

I was recently having a conversation with some friends from the Caribbean, and the topic of brain drain arose. We were all university graduates who had migrated from the Caribbean, now living in Canada, with strong connections to our respective islands and a desire to make a difference in those islands. This started us thinking; why aren’t Caribbean countries tapping into the nationals living in different parts of the world?

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Facebook Social Media Storytelling

Winning the Next Election in Grenada will depend on the Stories Told

A lot of people who pay attention to me know that I am all about using storytelling as a marketing strategy for achieving business results. Stories are the currencies of conversations, and they appeal to people’s emotions. Therefore, if you want to persuade someone to do something, tell a story. To eradicate any potential confusion however, I am not talking about the fictional tales that start with once upon a time or “crick crack”. Instead, I am referring to the way you shape your narrative to influence and appeal to others.
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Caribbean Entrepreneurs Entrepreneurship Social Media

My Thoughts On The 4 Reason For The Rise of the Side Hustle

As I look back on my working life, whether it was working as the Officer in Charge at Grenada Public Service Credit Union now called Ariza Credit Union or later in financial services in Canada. I have always had a side hustle. During those times, I was just making some extra money, either writing business plans or social media marketing. I did my undergraduate degree in Economics; I never thought I’d now be working in digital media, much less doing a Master of Digital Media. However, my love for digital media grew as I got deeper into my side hustle. Now my side hustle has taken over my life.

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Events Social Media Storytelling Upcoming Projects

2017 SMART START Youth Summit in Ottawa Ontario

The 2017 SMART START Youth Summit is an initiative led by a multicultural group of young Canadians. The Summit will engage diverse young Canadian friends and supporters to honor and celebrate young Canadians of African and Indigenous ancestry; and young Canadians in need of societal support, including newcomers.This opportunity is an all expenses paid (including meals and transportation),weekend,daytime retreat for youth aged 13-24.

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Facebook Facebook Advertising Social Media

Facebook vs. Everybody- The King of Social Media is Still On The Throne

I keep reading articles online talking about the demise of Facebook and how Facebook is losing favor with teens and mainly being used by older people. I never understood that notion since whenever I am on Facebook, all of my teenage family members are very active on there and their friends. As a Facebook marketer, I am always looking up what’s new and always open to learning how to use Facebook better. I am also a member of different Facebook groups catered to Facebook marketers. One such group is managed by the queen of Facebook herself, Mari Smith. About one week ago, a member of the group posted that she was in a business masterclass and someone announced that Facebook would be dead in 5 to 7 years.

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Upcoming Projects

20/20 Conference: A Clear Look at the Past, Present & Future of Safety in Education

On February 24th, I will be hosting a workshop at the Canada Safe School Network 20/20 Conference, I will be speaking on the topic of Digital Citizenship.

Digital technologies are all around us and while this is not necessarily good or bad, improper use of these technologies can lead to negative repercussions for young people.Since we can’t stop its proliferation, this interactive workshop aims to provide students with the tools to master digital technologies and not be directed by them. Students need to be able to contend with the biases of digital media, to be able to be aware of them and make conscious choices as digital citizens. The concept of digital citizenship aims to help teachers, technology leaders and parents to understand what students/children/technology users should know to use technology appropriately.

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Upcoming Projects

App Start Workshop- Social Media Marketing Workshop

On February 17th 2017, I will be hosting a Workshop on Social Media Marketing in Trinidad and Tobago. This workshop is hosted by Dingole Ltd and sponsored by the US Embassy in Port of Spain and the College of Science, Technology and Applied Arts of Trinidad and Tobago.

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My Projects

Master of Digital Media

Currently pursuing a Master of Digital Media at Ryerson University in Toronto, Ontario Canada. My major research project is all about Combining the best storytelling structures with Social content to help brands grow and go from unknown to well-known online.

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