You are living under a social media rock if you are from the Caribbean, and by now, you haven’t seen or heard about the epic clash that took place last night between Dancehall legends, Beenie Man (@kingbeenieman) and Bounty Killa (@grunggaadzilla). This clash took place on Instagram Live and was streamed via Youtube. It was also the number 1 trending topic on Twitter Worldwide. Verzuz TV is a social-first entertainment platform delivering epic musical battles via Instagram Live championed by Swizz Beatz and Timberland.
With the emergence of the Global Pandemic, COVID-19, businesses have a unique opportunity to communicate with stakeholders and potential stakeholders. People are at home, and in many cases with nothing to do, therefore, they take refuge on Social Media. What this means however is social media will become very noisy. Everyone with a smartphone will be producing content. So how do you ensure that you content stand out? By producing good quality content that people want to engage with. I came across a video on Youtube from Angie Gensler where she spoke about 9 social media post ideas for COVID-19. I was quite impressed with the video and decided to share with you. In that video she broke down what types of content you can share on social media in this time. Below you will find a summary of the video as well as the actual video itself.
“Don’t judge me by the things I post online; I can post whatever I want; it is not a reflection of who I am in real life.” That’s me paraphrasing something that someone posted on Facebook. Here’ a reality check for you. People will judge you based on what you post. I don’t care if you think its right or wrong; I don’t care if the things you post are not an accurate reflection of who you are. I can guarantee you that people will look at what you post as a true reflection of you.
Facebook had a pretty rough year in 2018, the Cambridge Analytica scandal, Mark Zuckerberg being called to testify before the US Congress and among other issues that they had to deal with. So, it should come as no surprise to anyone that they are going to be making some significant changes in the months and years to come. Two weeks ago, Mark Zuckerberg published a note entitled “A Privacy-Focus Vision for Social Networking.”
It has been one week since I hosted my Social Media Masterclass in Grenada. The feedback so far has been really great, and I am quite happy with how everything played out. There were some hiccups, areas for improvement, things that could have been done better. But overall it was a fantastic experience, one that will be repeated in roughly two months.
Initially, I wanted only 30 people in the class but based on the demand, I created space for 5 more people. I also did a second private session because I couldn’t fit any more people in the original class. So, how was I able to sell out my Social Media Masterclass? Well, I used Social Media. It would be weird if I was teaching a class on Social Media and can’t use the same social media to my advantage.
I always write about how businesses can take advantage of opportunities on Social Media. However, there is a side of social media that is having an adverse impact on young people, and they do not even understand what is happening.
A few days ago I made a post on social media saying that Schools in the Caribbean need to teach their students how to use social media since it can damage their careers in the future. Since then, many people reached out to me to share their own experience and thoughts on that subject. However one in particular really got me thinking.
I believe we can all agree that Grenada has gone digital, every Grenadian with a smartphone has one of many Social Media apps on it. The problem with that is it makes our attention very fragmented, we are no longer just watching GBN or just listening to Boss FM. We are now consuming content daily on one of the many social media apps on our phone.
As a matter of fact, when we watch something on GBN or MTV or hear something on Boss FM or POWER, we take the conversation about that thing to Facebook. What does that mean for the business community in Grenada? It implies that Entrepreneurs and business owners need to understand the Grenadian digital media landscape and learn how to tell stories on social media to create an emotional connection with their customers/potential customers.
Your experiences are shaped by your thinking. Even obstacles have a value when you can see it. You can develop convictions that will help you to feel happier and achieve more, regardless of the situation.
Consider these empowering beliefs that you can start using today to transform your life through the power of positive thinking.
Many courts have upheld the right of employers to see everything in your social media accounts. Employers even study the social media accounts of prospective new employees before they’re hired! You can even be forced to log in and provide full access!
Avoid making social media mistakes that could result in the loss of your employment.
Use social media platforms wisely by avoiding these mistakes:
On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a target audience. I broke down content and storytelling if you missed it, you can find the replay below.