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How Caribbean Brands Can Upgrade Their Digital Marketing Strategy With These 5 Key Channels for Paid Digital Advertising.

How Caribbean Brands Can Upgrade Their Digital Marketing Strategy With These 5 Key Channels for Paid Digital Advertising.

One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars...

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You Will Never Believe These Bizarre Truths About The Digital Media Industry In Grenada

You Will Never Believe These Bizarre Truths About The Digital Media Industry In Grenada

When we watch something on GBN or MTV or hear something on Boss FM or POWER, we take the conversation about that thing to Facebook. What does that mean for the business community in Grenada? It implies that Entrepreneurs and business owners need to understand the Grenadian digital media landscape and learn how to tell stories on social media to create an emotional connection with their customers/potential customers.

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5 Social Media Trends Caribbean Entrepreneurs Need To Adopt Now To Grow Their Business Online.

5 Social Media Trends Caribbean Entrepreneurs Need To Adopt Now To Grow Their Business Online.

Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North America. I realize that some trends presented themselves that Caribbean Entrepreneurs can take advantage of.

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Three Reasons Why We Need To Protect Our Local Events In Grenada.

Three Reasons Why We Need To Protect Our Local Events In Grenada.

One of my fondest memories growing up was attending the Rainbow City Festival in Grenville. My boys and I would walk around Grenville and stop by all the DJ’s on the street to “shake a leg”. If we were lucky we would get a “jam” from a girl, and we’d keep it moving. My favorite spot was behind Sheila George place in Grenville. I got the most “jam “there and the vibes were always nice.

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#BeyondTheHustle- Wyclef Jean: Musician, Actor, Entrepreneur.

#BeyondTheHustle- Wyclef Jean: Musician, Actor, Entrepreneur.

Wyclef father was a pastor, and apparently, he didn’t condone his taste in music, he was disappointed with his son playing what he called devil’s music. According to Wyclef, when he comes from the studio, he would get an ass whooping from his dad. That didn’t stop Wyclef; he rose to become one of the most prominent musicians of our time collaborating with some of the top musical acts in the business.

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