By now I am sure you have heard the song “Mans not Hot” by Michael Dapaah aka Big Shaq. He went viral with his “Mans not hot” rap and has been the talk of the internet for the past couple days. I was watching an interview with Michael and something he said stood out to me. He said that one of the hilarious things that happened to him is people are reaching out to him and calling him an overnight celebrity, however, that overnight success took him years to happen.
I was searching through different files on my computer and came across this post I had written about going from unknown to well-known online. I didn’t publish it then, but I am publishing it now especially since I have used the very tactics I outlined here and found success with them. Here are the four ways:
I had a conversation yesterday about business, branding, marketing advertising and a host of other topics. The discussion centered around marketers and their ability to sell anything, no matter how crappy it is. I have a different view of that topic, for me, no amount of marketing can sell a crappy product. However, it was pointed out to me that marketing sells crappy product all the time.