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Category : Business Start-Up

Business Start-Up Entrepreneurship Social Media

5 Things Entrepreneurs DO NOT Need to Start a Business (Number 4 Can Be Rather Controversial)

Caribbean social media

There are many articles and blog posts out there that take a look into some of the things that every entrepreneur needs to do. While different people have different views as to what entrepreneurs need based on their experiences and expertise, I believe, however, it is important to note some of the things that entrepreneurs do not need when starting a business.

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Business Start-Up Entrepreneurship

It’s practical to make money doing what you love

If you have passion for what you’re doing you’ll be willing to put in the extra hours. This one from Gary Vaynerchuk himself. Watch the video and share your thoughts.

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Business Start-Up Entrepreneurship Videos

Wanna make more money ?? Elimnate these two things ASAP

I don’t think anything I write to introduce this video will do it justice so i’ll just say here are two things that you need to get rid of now to make more money from the master himself, Gary Vaynerchuk

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Business Start-Up Entrepreneurship Facebook Social Media

Why Only the Market Gets to Determine if You Will Succeed in Business

Lately, a lot of changes have occurred in the business landscape. One such change I firmly believe may be the best is the use of social media. My opinion is also held by many successful entrepreneurs like social media guru Gary Vaynerchuk, who normally refers to social media as the current state of the internet. However, I am appalled by the number of small businesses owners that are not making use of the opportunities that social media presents. Additionally, I feel compelled to mention that in this current business climate, which is marshalled by useful tools like social media, THE SUCCESS OF ENTREPRENEURS/ARTISTS/CREATORS NO LONGER STRICTLY HINGES ON OTHERS. For instance, if you sing, it isn’t absolutely necessary to use a studio to approve your music or a producer to work with you. Instead, all you need is a smartphone to record yourself singing then upload your product to YouTube or Facebook to start building a community around your music. Also, if you are an aspiring writer, you don’t need the permission of a publisher; instead, you could start a blog and populate it with your pieces.

In this day and age, individuals shouldn’t be given the privilege to dictate the direction you take in your life as an aspiring entrepreneur or personality. Instead, let the market determine whether you succeed or not. Therefore, if you are courageous enough to put yourself, your idea, and eventually your product or service out there, the market will reward you if it up to standard and satisfies the needs and wants of the consumer. One of the best examples of this truth is in the movie industry. The Legend of Tarzan received terrible reviews from critics, but it still went on to be a big winner at the Box Office. Consequently, the trend insinuates that it is possible that the influence of critics may not seriously affect the success of a film; instead, the market will determine its success. Therefore, one should be willing to be proactive, ignore the naysayers, and let the market determine if success is possible.

One morning, I was sitting on my couch watching CP24 Breakfast, and Steve Anthony was interviewing a member of LMFAO; I believe it was RedFoo. He said something that stunned me. He was speaking about how hard it was to reach his fans and to get their music out, especially on Facebook. As a Facebook marketer, I was genuinely appalled by his assertion and potentially misleading statements. Admittedly, it’s true that organic reach on Facebook is down, and the company recently changed its algorithm to show more posts from friends and less from businesses forcing us to pay to play. However, looking at the situation logically, any network with over 1 billion active users should be worth your time, so I still believe it is the best platform to reach your desired audience. You just need to figure out how to maximize its capabilities, and the market will reward you. Also, you should utilize Facebook advertising, even if you feel forced into a situation where you have to pay to reach your community. Consider this scenario, would you prefer to pay a monthly rate of $1,000 for television ads with no guarantee you will reach your target audience or pay Facebook as little as $5 dollars a day to reach your potential customers? Personally speaking, I think I’d prefer to pay for ads on Facebook any day.

Moreover, if you have a dream to start a business, don’t worry what anyone says unless that person is part of the target market you’d want to reach. Instead, give your idea a chance and build a community around your business for free or at worst minimal cost using what may be the best thing to happen to entrepreneurs in the modern era, social media. Again I must emphasize that you shouldn’t be afraid to start. However, please be mindful that the market rewards good but by the same token, it kills the inferior. Therefore, you should never offer substandard products with the hope that marketing would be the solution. However, at least give your idea a chance by starting and properly incorporating social media because based on recent business advances, the market significantly influences success.

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Business Start-Up Entrepreneurship

5 Common Mistakes to Avoid When Naming a Business

One of the most difficult parts of the entrepreneurial journey is in naming the business. On many occasions, entrepreneurs are stumped for extended periods while brainstorming to decipher the appropriate name for their businesses. In many cases, some enterprises pay large sums to business naming companies to determine the best name for them. For entrepreneurs whose companies represent a brand, the naming process is easy since the business will simply take the name of the brand. However, in a more general context, the previous situation somewhat demonstrates an outlier, so the naming process it is not always as easy. Thus, many businesses sometimes get it wrong. A company’s name is quite essential since it can be considered as the foundation on which it is built; therefore, everything else will be dependent on its success. Below we take a look at some of the most common mistakes entrepreneurs make when naming their businesses. These should be avoided at all cost.

  • Naming Based on Location– Creating a name that is centered on the current location of a business is one of the mistakes that many businesses make especially if the entrepreneur intends to expand in the future. For instance, many businesses name themselves after their country, village, or town such as St John Pizzeria thereby limiting the owner if he/she decides to open another pizzeria outside of St John. Therefore, business owners should always try to make their business name more open in anticipation for future growth.
  • Having an Obscure Name- Over the years, I have come across many businesses with names that are difficult to pronounce, challenging to spell, and in some cases, I simply do not know what the name is supposed to mean. This situation should be avoided at all cost. While many entrepreneurs try to be unique with their business’ names, they should ensure that they are not shooting themselves in the leg with a poor naming strategy.
  • Choosing a Name and the Domain is Unavailable– Many entrepreneurs go crazy after they select a name for their business, start building the foundation for the business, construct their website then attempt to register their domain name only to realize it is already taken. If such an unfortunate eventuality occurs, they then either have to rethink their business’ name or try to buy the domain from whoever owns it. Therefore, to avoid such a situation, business owners should ensure that as soon as you select a name find out if the domain is available, and once it is unfilled, purchase it immediately. Taking such proactive steps would save considerable amounts of time and unnecessary stress in the future. The same goes for twitter, Facebook, and other social media platforms. Business owners should also ensure that their businesses’ names are available on those platforms since social media can be used as a vital marketing tool.
  • Infringing on Someone Else’s Name– When entrepreneurs decide on a name for their business, it is greatly advised that they search in the registry for trademarks in whichever country they reside. Not using a name that is already registered can help avoid costly legal problems in the future. If business owners do not have the time to do a thorough search, it is advised that they get someone to do it for them.
  • Choosing Names that do not relate to the Business– While a name is being chosen, entrepreneurs should be mindful that they do not choose a name that has nothing to do with what the company will be engaged in to avoid confusion of their customers. They should ensure that people can relate what the business does through its name.
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Business Start-Up Facebook Featured Social Media

Starting Your Business From Scratch With Social Media

Social media has changed a great deal over the past few years, and sometimes keeping up with all the changes get overwhelming especially if you are involved in social media part-time. Admittedly, from what I’ve gathered, many entrepreneurs are still not convinced about the importance of social media for their businesses, which can potentially be detrimental to their success based on current trends. Recently, I came across a quote on Instagram which says, “In the 21st century, there will be only two types of businesses, those that embrace digital and social media and those that cease to exist.” Social media has gone beyond being a simple tool to boost businesses online. You can now conceive an idea, do all the research, and launch a business using your computer while sitting on your couch through social media, and my aim with this article is to show you how to do so.

Finding your Business Idea

If you are interested in getting into business but frustrated because you can’t seem to find a feasible business idea that people will pay for, you can now relax. Presently, many social media platforms you can scroll through to get inspiration exist.

Pinterest
Pinterest is a visual social media platform that you can use if you are indecisive. Social media guru Peg Fitzpatrick and other Pinterest experts show how using this platform can boost your business and drive a lot of traffic to your websites etc. I believe it can also be used to generate ideas. By scrolling through your feed and looking at the different visuals people are creating, you can get concepts for fashion, content creation, or even home decoration.


Stumbleupon
Stumbleupon allows you to “stumble” upon different websites that you may be interested in. Many people simply use the site for entertainment; however, it can be much more than that especially for aspiring entrepreneurs. Using the site, you can follow content curators and take a look at what they are sharing in terms of business advice, business ideas, and general entrepreneurship tips. You can also look at topic spaces and get recommendations on what can be done.

Reddit
If you want to know what’s happening in the entrepreneurial world or get an idea for a business venture, you should definitely start with Reddit since it is seen as the home page of the internet for the business savvy. To get started, search the “subreddits” or subject areas which may definitely be helpful. It is also a great place to get information about what your customers’ wants and needs. In addition, marketing and product development teams can definitely leverage Reddit to their advantage.

Additionally, you can also use Facebook and Twitter searches, which I will talk more about in the market research section, to find out what’s going on in the industry you want to enter.

Market Research

After you come up with your brilliant business idea, you should do some research to determine your business idea’s potential viability, if a market exists, or to find information about your target market. Also, to help with your research, you can buy Pat Flynn’s new book “Will It Fly” or utilize the different social media platforms.

Google Search
After determining the business venture you want to tackle, you should use a search engine such as Google and perform a quick search to see if anyone is doing what you are thinking about or something similar. Many experts believe that if no one is tackling your area of interest, it may be a good sign that no market exists, and you should rethink. Most authorities in the business world rely on the common understanding that everything that can be done has already been done, and there is no need to reinvent the wheel. Therefore, it is widely accepted that you can take something that works, put your innovative spin on it, and execute it in a different way. Furthermore, I also believe in that aforementioned school of thought, so if you do a quick online search and find absolutely nothing in the market, you may want to reconsider your idea.

Facebook Audience Insight
Facebook Audience Insight is one of the most effective research tools, and it can be considered as a marketer’s best friend when researching an idea. And get this; it is FREE, oh yes, FREE or as my business mentor encourages me to say, complimentary. Audience Insight like the name suggests, gives insight from a particular audience before you make any investment in them. For example, if you were looking for data about people that are interested in aromatherapy, you can type the word in the interest section of Audience Insight and get information like the percentage of men vs women who are interested, their ages, location, income level among other very detailed information you may not get elsewhere. If you want to find a detailed analysis of Audience Insight perform a quick Google search, and you should come across a well-written post on Social Media Examiner’s website.


Facebook Graph Search
Facebook Graph Search is a semantic search engine that provides results based on the context of your search. If you are thinking of getting into a particular market, you can use Graph Search to see what competitors are doing. Using Graph Search, look up the major players to find out how they are engaging with their audiences, popular hashtags, what people are saying about their business ventures etc. You can also do overlapping searches. For instances, you can search for posts by people who like a particular page or pages. It is really a great way to gather a wealth of information.

SurveyMonkey
Using SurveyMonkey, you can create free surveys to get feedback on your business idea from people on social media and other platforms. Obtaining such information can be vital determining whether or not people are willing to pay to solve their problems and so on.

Once you validate your idea, start putting a business plan together. The business plan will be the blueprint to guide your entrepreneurial venture from its conception and as it grows. Unfortunately, many people get so caught up creating the business plan that they never start their business. Therefore, to avoid overthinking the plan, it is best advised to just draft the basics of what you want to do. Take a look at areas like the people that will be involved, where you will get the funding for the business if need be, your financial management and so on. Afterward, create a marketing plan then launch.

Your Marketing Plan

Making a social media marketing plan is not as difficult as many people may think. Firstly, create your social media objectives and goals that are in line with your business’ overall objectives. Your goals need to be SMART- Specific, Measurable, Attainable, Relevant, and Timely. Next, perform a social media audit on all your social media profiles to determine what is or isn’t working. During the audit, look at the number of followers, their engagement, who currently runs the social media profiles, what purposes the different social media platforms are serving among others. Being on every platform may be unnecessary, so choose the ones that are relevant to your current and potential customers. You should then look at blogs like Social Media Examiner, Boom Social, Hootsuite Blog for inspiration then create your editorial and content calendars. Also, it is important that you regularly perform audits because social media changes like the weather.

Launching Your Business/Product

After performing the aforementioned tasks, you are now ready to launch your product, and social media is definitely becoming more vital for that aspect nowadays. Consider using Facebook, Twitter, Instagram, Youtube, and even your blog and website for the launch. In addition, you wouldn’t have full control of your Facebook business page, Twitter profile, or Youtube channel since these platforms can decide to cancel your profile if you mistakenly or otherwise infringe on their stipulations; however, for the website and blog you may have absolute control over, always ensure that their content is compelling, professional, and involved simply because you are projecting a representation of yourself to the world. When launching, if you use multiple social media outlets, use consistent messaging across different social media platforms to direct traffic to the media you own online. Also, to boost your product or service’s standing, allow credible bloggers and other industry experts to use and write reviews on what you are offering to the market. Additionally, Facebook has one of the most robust advertising platforms on the internet, and it is much cheaper than radio or television advertising. Therefore, if you are willing to pay to get your message about your product or service across, consider using Facebook ads.

Additionally, when launching, you need use social media to build a prospective buyer email list. Therefore, you should use a lead magnet like a free offering or some creative measure to get potential clients to sign up for your email list. Once you have their emails, you can easily reach them to build relationships or sell your product or service. To learn how to effectively create a list, you can get Ryan Deiss’ book, “Invisible Selling Machine” or Anik Singal’s, “Circle of Profit”.

SELL SELL SELL

You don’t have a business if you’re not selling something right? Consequently, once you’ve launched your product, you need to ensure sales are occurring. You can start by selling to your email list that you will keep building overtime. Also, to enhance sales, make use of social media through Facebook, LinkedIn, Instagram, Google, YouTube ads amongst others. In addition, as trivial as it sounds, once online transactions are possible, you will need some sort of shopping cart and a means to accept payments from debit/credit cards holders or payal.

It is important to note that depending on the business idea everything that was previously discussed may not work exactly; nevertheless, no matter the entrepreneurial venture, you can use social media to start, grow, and build your brand.

 

Originally Published on Huffingtonpost.com

http://www.huffingtonpost.com/nelson-kimron-corion/starting-your-business-wi_b_9215306.html

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Business Start-Up Entrepreneurship The Beyond the hustle show

Business Lessons To Take You Into 2016 with Leon Henry and Cabrini Schnyder

Today we take a look at some business lessons to take you into 2016. I will be talking to two business giants, Cabrini Schnyder, creator of the Law of F THATT and Leon Henry, Founder of Caribbean Online Training

 

 

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Business Start-Up The Beyond the hustle show

Top 10 Questions Asked When Starting a New Business

Today on Beyond The Hustle, I will be taking a look at the top 10 questions nonpreneurs ask when starting their own business ventures.

 

 

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Business Start-Up Entrepreneurship Featured

5 Things Entrepreneurs Do Not Need to Start a Business

 

There are many articles and blog posts out there that take a look into some of the things that every entrepreneur needs to do. While different people have different views as to what entrepreneurs need based on their experiences and expertise, I believe, however, it is important to note some of the things that entrepreneurs do not need when starting a business.

Though this list is not exhaustive, these are some of the things that an entrepreneur does not have to worry about when starting a business. Some of which, such as, having an office or having a business degree or large start-up budget can confuse some entrepreneurs as entrepreneurial requirements but they really are not.

Below is a list of five things that entrepreneurs do not need when starting a business

1. Permission — As kids we were always taught to seek permission before doing things. Failure to do such could result in severe repercussions for us. Even when working in a company we are required to get permission before doing certain things. With entrepreneurship, this rule does not apply. You don’t need permission from anyone to become an entrepreneur. Some persons are pessimist by nature, and so they won’t hesitate to tell you your business will fail but always remember what Ghandi said,” First they ignore you, then they laugh at you, then they fight you then you win”. You don’t need anyone’s permission!

2. An office — Gone are the days when having a fancy office was part of the ingredient for entrepreneurial success. We are living in an age where going into a coffee shop with free wifi can become your office; your garage can become your office. This is not a requirement for entrepreneurship.

3. An investor — Whereas it will be nice to have an investor, an investor is not required to get involved in entrepreneurship. There are many businesses out there that can be started for very little or no money. Having an investor is not en entrepreneurial requirement.

4. A business degree — This does not downplay the importance of training and workshops and some of the other good stuff that can help boost your business. But it’s not a necessity to have a business degree or a degree in entrepreneurship to become and entrepreneur.

5. A huge budget to market your start up — In this day and age with the advent of social media sites and other mediums, it is quite convenient and cost effective to market your start-up venture. Gone are the days where by advertising company is needed to prepare an advertisement for you, nor do you have to pay huge amounts for radio and television spots. Sites like Facebook, Twitter, LinkedIn, Google+ and Pintrest has made it very easy to get the word about your business out there in a very cost effective manner and in some cases free.

HERE IS WHAT YOU DO NEED TO START A BUSINESS

Once entrepreneurs can understand some of these things and realize that these are not indispensable for entrepreneurial success, more persons may be more willing to become business people.

Click on this link for Something you DO NEED to start a Business CLICK HERE

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Business Start-Up Caribbean Entrepreneurs Entrepreneurship

5 Tips for Choosing the Right Domain Name for Your Small Business

One of the most important pieces of real estate that small online businesses can have is their website. While having social media profiles such as Facebook business pages or twitter handles for your business is smart, entrepreneurs do not own these sites. For instance, Facebook can remove a business’ page at any time of their choosing if they think it violates one of their policies. Therefore, for this reason, it is important that business owners create a website for their businesses. One of the most important aspects of a website is the domain name. Consequently, just as entrepreneurs are expected to take the time to carefully select a proper business name, they should do the same for their company’s domain name. The domain name is used for identification on the internet, so it should be easy to find and it should match the business it represents. Below are 5 tips that business owners should employ when deciding on a domain name.

 

  • Make the Domain Name Easy to Type– Using names that are easy to type is crucial because it increases the chance of being found easily online. Persons also should avoid using slangs or even words that have multiple spellings which may affect their ability to be found by customers.

 

  • Use Keywords in the Name– The use of keywords in the domain name will help with the search engine optimization (SEO) efforts that drives organic traffic to the site. Therefore, business owners should always include keywords that are associated with their business in their website’s title. For example, if an individual has a business that is focused on grooming dogs, the person’s domain name can be doggroomers.com. From the onset, such a name clearly indicates what the business is about.

 

 

  • Use the Proper Extension– Depending on the type of business, different domain extensions may have to be used. Whereas the typical domain is .com, there are a number of other domain extensions that can be used such as .org, .net, .info, .co .bi among others based on what the domain name and by extension the nature of the company.

 

domain name

choose the right domain name for your small business

 

  • Keep the Domain Short– When determining the best domain name, it is important that the name that is settled on is short and easy to spell because using lengthy, complicated names have a many disadvantages. Names that are long and difficult to spell increase the likelihood that persons will have trouble memorizing and spelling it which in turn will directly affect the traffic that the site will most likely receive.

 

 

  • Protect your Domain– Protecting a businesses’ domain name is quite important. To illustrate this concept, a real life example from a popular figure Sara Palin will be used. Unfortunately, she learned this lesson the hard way. She purchased the domain name sarahpalinchannel.com. However, Steven Colbert purchased thesarahpalinchannel.com where he makes a mockery of her because as the owner, he can basically do what he wants on the site. The lesson here is to buy different extensions of your name, misspelled versions of your name, and other versions of your name if necessary. Taking such an approach will help prevent competitors from purchasing and tainting the brand’s image. Plus, protecting the domain makes it easy for customers to find the business.

 

The domain name is an important part of a business, and to reemphasize, entrepreneurs should spend the necessary amount of time to ensure that they have a proper domain name that fulfills the criteria outlined above. Additionally, other useful tips about domain names can be obtained from sites like godaddy.com.

After choosing the right domain name, ensure you are not making these mistakes when naming your business

 

 

 

 

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