Category : Entrepreneurship

Caribbean Entrepreneurs Entrepreneurship How They Did It-Series

How Chef Dwight Built a Successful Grenadian Caribbean Restaurant in Toronto.

Chef Dwight the Nutmeg Spot

Whenever I go online, I always see stories about entrepreneurs and how they started their business and only a few of those are from the Caribbean. I believe that as Caribbean people we should start documenting our journey in Entrepreneurship and that’s why I decided to start the “How They Did It” Series and today I feature Chef Dwight from the Nutmeg Spot Toronto. Chef Dwight talks about his journey as an immigrant to Canada and what led to him starting a successful restaurant with his Wife and business partner. Continue reading below to learn how Chef Dwight did it.

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Entrepreneurship Side Hustle Social Media

To People That Want To Start a Side Hustle But Can’t Get Started

Caribbean Side Hustle

I saw these questions asked in a particular forum and decided to share my thoughts on how I will approach the topic of starting a side hustle.  Here are my random thoughts

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Caribbean Entrepreneurs Entrepreneurship

Diaspora Marketing- Unleashing the Power of the Diaspora for Building Caribbean Economies and Businesses

I was recently having a conversation with some friends from the Caribbean, and the topic of brain drain arose. We were all university graduates who had migrated from the Caribbean, now living in Canada, with strong connections to our respective islands and a desire to make a difference in those islands. This started us thinking; why aren’t Caribbean countries tapping into the nationals living in different parts of the world?

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Caribbean Entrepreneurs Entrepreneurship Social Media

My Thoughts On The 4 Reason For The Rise of the Side Hustle

As I look back on my working life, whether it was working as the Officer in Charge at Grenada Public Service Credit Union now called Ariza Credit Union or later in financial services in Canada. I have always had a side hustle. During those times, I was just making some extra money, either writing business plans or social media marketing. I did my undergraduate degree in Economics; I never thought I’d now be working in digital media, much less doing a Master of Digital Media. However, my love for digital media grew as I got deeper into my side hustle. Now my side hustle has taken over my life.

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Entrepreneurship Social Media

Social Media for Caribbean Small Businesses

In this presentation, I take a look at how Small Businesses in the Caribbean can use Social Media to successfully grow their businesses. Click here to download a copy of the presentation Social Media for Caribbean Entrepreneurs or follow below.

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Business Start-Up Entrepreneurship

It’s practical to make money doing what you love

If you have passion for what you’re doing you’ll be willing to put in the extra hours. This one from Gary Vaynerchuk himself. Watch the video and share your thoughts.

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Entrepreneurship Instagram SnapChat Social Media

Instagram Stories VS SnapChat- Good Artists Copy; Great Artists Steal

For a very long time, many people have advocated using Snapchat for marketing especially if the intention was to reach millennials. While I agree that Snapchat is a useful tool, I must admit that I have not been using it to market myself or build my brand. Instead, I have stuck with the more traditional platforms like Facebook, Twitter, and Instagram simply because that’s where I can most readily find my target audience. Admittedly, I know ignoring Snapchat was not wise, especially when social media experts like Gary Vaynerchuk put their reputations behind it, but I was stuck in my ways until a recent development.

Lo and behold, one of my preferred platforms, Instagram, recently launched their own version of Snapchat with their stories feature and guess who has been using stories on a daily basis. Yes, this guy! Honestly, I love Instagram stories. I get to share moments in my day with my audience which builds a better connection and lays the foundation for my brand in the long run. However, with the unveiling of Instagram stories, I have observed that many people on social media have been complaining that Instagram is copying Snapchat, so I want to give my opinion on the matter.

First off, why care if Instagram is mimicking Snapchat with its stories feature? In my assessment, it’s simply a smart business move on the part of Instagram. With its growing user base and increased demand among young people, Snapchat has proven that it has the correct formula. Instagram itself is no slouch and currently has over 500 million monthly active users. Consequently, what better way to keep its users on its platform? You guessed right! Give them what they want. Therefore, it makes perfect sense for Instagram to rival Snapchat with similar, attractive features to keep them happy vs allowing them to switch to Snapchat to enjoy its benefits. Now I am not promoting Instagram; I just think it was a brilliant and strategic move by Mark Zuckerberg and the Facebook entourage. People like me who didn’t want to manage a whole new profile and build a new following by switching to another platform, Snapchat, to start sharing their stories can now get everything done inside the “gram”.

Instagram stories is also pretty easy to use. Anything you share lasts for 24 hours, and you could delete it before if you wish. To share a story:

  • Click on your Instagram home tab
  • At the top of the page, you will see the stories of others and above that the button to ad new stories

Snap Chat and Instagram

  • Click this and it will take you to your camera where you can take a picture or hold down on the take picture button to make a video. At this point, you can edit your footage by adding text or a drawing of your choice
  • Click on the upload button

Instagram v snapchat

You can also upload videos and photos that you have in your phone’s gallery

  • To select from your gallery, place your finger on the screen then swipe down, and you will get access to your phone’s gallery
  • If you want to see how many people and who saw your story, click on it and with your fingers on the screen swipe up

For those who complained when Instagram introduced its stories feature, I have unfortunate news for you. I believe that Instagram stories is great, and it’s going nowhere. Also, for those of you that are saying that Instagram stories will kill Snapchat, consider reconsidering your position because to date, I have not come across any evidence that adequately substantiates your claim. Feel free to share your thoughts about Instagram’s recent addition with me in the comments section below.



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Entrepreneurship IMPORTANT Videos

Will You Let Others Dictate Your Outcomes in Life?

I had to share this video from Gary Vee himself because in it he gives some valuable and timeless advice. Listen and give your own opinion.

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Entrepreneurship Facebook Social Media

5 Cheap And Creative Ways to Market Your Small Business

One of the biggest challenges faced by small and medium-sized businesses today is marketing their business effectively.

Many believe that marketing and advertising is an expensive business practice; however there are creative ways that even the smallest business can take advantage of. Social Media and the Internet has leveled the playing field between small and large businesses to some extent. In the past, larger businesses had an advantage over smaller ones based on the size of their marketing budget. This is not the case today, and the following are some creative ways to market yourself like a big business:

Content Marketing– Content marketing involves sharing valuable information to your online community; information that will inform and educate without directly selling to them. At the end of the day,when people feel informed and smarter they will feel a connection to your brand which will lead them back to you when they’re in need. Some examples of content you can share include blog posts and articles, infographics, videos and other graphic designs. The best part about Content marketing is that for the most part it’s free, with tools such as Canva or Easely.

Social Media Ads– Whether it’s Facebook, Google AdWords, LinkedIn or Twitter, social media ads are one of the best ways to market your business. My favourite is Facebook. If you’re a small business owner and you’re not on Facebook, that is a big mistake. It is free to set up a Facebook page and free to post valuable content to build a relationship with clients. Facebook ads allow you to reach your ideal audience very cheaply. Businesses can spend as little as $1.00 a day to run ad campaigns to generate Leads and Customers. The targeting and retargeting options and also the ability to create custom audiences from your email list and website visitors is great for business marketing activities.

Email Marketing– One of your best assets in business is your email list, because you get to reach out to these people at any time, offer them value and also pitch them products and services. However, there is an art to doing this; sending random emails with random subject lines will not get your email opened. You may also have people unsubscribe from your list if you do this. Ryan Deiss wrote a book called ‘The Invisible Selling Machine’ where he shows how email marketing should be done. Small businesses need to get an email marketing service such as aweber or Mailchimp and start building their list immediately.

Give talks at networking events, workshops and meet-ups– One of the most creative ways to market your business is to share your expertise with others who are willing to listen. Networking events and meet-ups are great opportunities to share with others. You can also start your own meet-up in your industry. One-on-one workshops are also a great way to get in front of people and get the word out about your business.

Partnering with other brands and small businesses– This is very effective because when businesses partner with each other they are able to tap into each other’s resources. Two small businesses can agree to promote each other’s products or services. They can also team up to run joint promotional campaigns, which they may not have been able to do if they were doing it on their own.

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Business Start-Up Entrepreneurship Videos

Wanna make more money ?? Elimnate these two things ASAP

I don’t think anything I write to introduce this video will do it justice so i’ll just say here are two things that you need to get rid of now to make more money from the master himself, Gary Vaynerchuk

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