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Category : Entrepreneurship

Business Start-Up Entrepreneurship

It’s practical to make money doing what you love

If you have passion for what you’re doing you’ll be willing to put in the extra hours. This one from Gary Vaynerchuk himself. Watch the video and share your thoughts.

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Entrepreneurship Instagram SnapChat Social Media

Instagram Stories VS SnapChat- Good Artists Copy; Great Artists Steal

For a very long time, many people have advocated using Snapchat for marketing especially if the intention was to reach millennials. While I agree that Snapchat is a useful tool, I must admit that I have not been using it to market myself or build my brand. Instead, I have stuck with the more traditional platforms like Facebook, Twitter, and Instagram simply because that’s where I can most readily find my target audience. Admittedly, I know ignoring Snapchat was not wise, especially when social media experts like Gary Vaynerchuk put their reputations behind it, but I was stuck in my ways until a recent development.

Lo and behold, one of my preferred platforms, Instagram, recently launched their own version of Snapchat with their stories feature and guess who has been using stories on a daily basis. Yes, this guy! Honestly, I love Instagram stories. I get to share moments in my day with my audience which builds a better connection and lays the foundation for my brand in the long run. However, with the unveiling of Instagram stories, I have observed that many people on social media have been complaining that Instagram is copying Snapchat, so I want to give my opinion on the matter.

First off, why care if Instagram is mimicking Snapchat with its stories feature? In my assessment, it’s simply a smart business move on the part of Instagram. With its growing user base and increased demand among young people, Snapchat has proven that it has the correct formula. Instagram itself is no slouch and currently has over 500 million monthly active users. Consequently, what better way to keep its users on its platform? You guessed right! Give them what they want. Therefore, it makes perfect sense for Instagram to rival Snapchat with similar, attractive features to keep them happy vs allowing them to switch to Snapchat to enjoy its benefits. Now I am not promoting Instagram; I just think it was a brilliant and strategic move by Mark Zuckerberg and the Facebook entourage. People like me who didn’t want to manage a whole new profile and build a new following by switching to another platform, Snapchat, to start sharing their stories can now get everything done inside the “gram”.

Instagram stories is also pretty easy to use. Anything you share lasts for 24 hours, and you could delete it before if you wish. To share a story:

  • Click on your Instagram home tab
  • At the top of the page, you will see the stories of others and above that the button to ad new stories

Snap Chat and Instagram


  • Click this and it will take you to your camera where you can take a picture or hold down on the take picture button to make a video. At this point, you can edit your footage by adding text or a drawing of your choice
  • Click on the upload button

Instagram v snapchat

You can also upload videos and photos that you have in your phone’s gallery

  • To select from your gallery, place your finger on the screen then swipe down, and you will get access to your phone’s gallery
  • If you want to see how many people and who saw your story, click on it and with your fingers on the screen swipe up

For those who complained when Instagram introduced its stories feature, I have unfortunate news for you. I believe that Instagram stories is great, and it’s going nowhere. Also, for those of you that are saying that Instagram stories will kill Snapchat, consider reconsidering your position because to date, I have not come across any evidence that adequately substantiates your claim. Feel free to share your thoughts about Instagram’s recent addition with me in the comments section below.

 

 

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Entrepreneurship IMPORTANT Videos

Will You Let Others Dictate Your Outcomes in Life?

I had to share this video from Gary Vee himself because in it he gives some valuable and timeless advice. Listen and give your own opinion.

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Entrepreneurship Facebook Social Media

5 Cheap And Creative Ways to Market Your Small Business

One of the biggest challenges faced by small and medium-sized businesses today is marketing their business effectively.

Many believe that marketing and advertising is an expensive business practice; however there are creative ways that even the smallest business can take advantage of. Social Media and the Internet has leveled the playing field between small and large businesses to some extent. In the past, larger businesses had an advantage over smaller ones based on the size of their marketing budget. This is not the case today, and the following are some creative ways to market yourself like a big business:

Content Marketing– Content marketing involves sharing valuable information to your online community; information that will inform and educate without directly selling to them. At the end of the day,when people feel informed and smarter they will feel a connection to your brand which will lead them back to you when they’re in need. Some examples of content you can share include blog posts and articles, infographics, videos and other graphic designs. The best part about Content marketing is that for the most part it’s free, with tools such as Canva or Easely.

Social Media Ads– Whether it’s Facebook, Google AdWords, LinkedIn or Twitter, social media ads are one of the best ways to market your business. My favourite is Facebook. If you’re a small business owner and you’re not on Facebook, that is a big mistake. It is free to set up a Facebook page and free to post valuable content to build a relationship with clients. Facebook ads allow you to reach your ideal audience very cheaply. Businesses can spend as little as $1.00 a day to run ad campaigns to generate Leads and Customers. The targeting and retargeting options and also the ability to create custom audiences from your email list and website visitors is great for business marketing activities.

Email Marketing– One of your best assets in business is your email list, because you get to reach out to these people at any time, offer them value and also pitch them products and services. However, there is an art to doing this; sending random emails with random subject lines will not get your email opened. You may also have people unsubscribe from your list if you do this. Ryan Deiss wrote a book called ‘The Invisible Selling Machine’ where he shows how email marketing should be done. Small businesses need to get an email marketing service such as aweber or Mailchimp and start building their list immediately.

Give talks at networking events, workshops and meet-ups– One of the most creative ways to market your business is to share your expertise with others who are willing to listen. Networking events and meet-ups are great opportunities to share with others. You can also start your own meet-up in your industry. One-on-one workshops are also a great way to get in front of people and get the word out about your business.

Partnering with other brands and small businesses– This is very effective because when businesses partner with each other they are able to tap into each other’s resources. Two small businesses can agree to promote each other’s products or services. They can also team up to run joint promotional campaigns, which they may not have been able to do if they were doing it on their own.

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Business Start-Up Entrepreneurship Videos

Wanna make more money ?? Elimnate these two things ASAP

I don’t think anything I write to introduce this video will do it justice so i’ll just say here are two things that you need to get rid of now to make more money from the master himself, Gary Vaynerchuk

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Business Start-Up Entrepreneurship Facebook Social Media

Why Only the Market Gets to Determine if You Will Succeed in Business

Lately, a lot of changes have occurred in the business landscape. One such change I firmly believe may be the best is the use of social media. My opinion is also held by many successful entrepreneurs like social media guru Gary Vaynerchuk, who normally refers to social media as the current state of the internet. However, I am appalled by the number of small businesses owners that are not making use of the opportunities that social media presents. Additionally, I feel compelled to mention that in this current business climate, which is marshalled by useful tools like social media, THE SUCCESS OF ENTREPRENEURS/ARTISTS/CREATORS NO LONGER STRICTLY HINGES ON OTHERS. For instance, if you sing, it isn’t absolutely necessary to use a studio to approve your music or a producer to work with you. Instead, all you need is a smartphone to record yourself singing then upload your product to YouTube or Facebook to start building a community around your music. Also, if you are an aspiring writer, you don’t need the permission of a publisher; instead, you could start a blog and populate it with your pieces.

In this day and age, individuals shouldn’t be given the privilege to dictate the direction you take in your life as an aspiring entrepreneur or personality. Instead, let the market determine whether you succeed or not. Therefore, if you are courageous enough to put yourself, your idea, and eventually your product or service out there, the market will reward you if it up to standard and satisfies the needs and wants of the consumer. One of the best examples of this truth is in the movie industry. The Legend of Tarzan received terrible reviews from critics, but it still went on to be a big winner at the Box Office. Consequently, the trend insinuates that it is possible that the influence of critics may not seriously affect the success of a film; instead, the market will determine its success. Therefore, one should be willing to be proactive, ignore the naysayers, and let the market determine if success is possible.

One morning, I was sitting on my couch watching CP24 Breakfast, and Steve Anthony was interviewing a member of LMFAO; I believe it was RedFoo. He said something that stunned me. He was speaking about how hard it was to reach his fans and to get their music out, especially on Facebook. As a Facebook marketer, I was genuinely appalled by his assertion and potentially misleading statements. Admittedly, it’s true that organic reach on Facebook is down, and the company recently changed its algorithm to show more posts from friends and less from businesses forcing us to pay to play. However, looking at the situation logically, any network with over 1 billion active users should be worth your time, so I still believe it is the best platform to reach your desired audience. You just need to figure out how to maximize its capabilities, and the market will reward you. Also, you should utilize Facebook advertising, even if you feel forced into a situation where you have to pay to reach your community. Consider this scenario, would you prefer to pay a monthly rate of $1,000 for television ads with no guarantee you will reach your target audience or pay Facebook as little as $5 dollars a day to reach your potential customers? Personally speaking, I think I’d prefer to pay for ads on Facebook any day.

Moreover, if you have a dream to start a business, don’t worry what anyone says unless that person is part of the target market you’d want to reach. Instead, give your idea a chance and build a community around your business for free or at worst minimal cost using what may be the best thing to happen to entrepreneurs in the modern era, social media. Again I must emphasize that you shouldn’t be afraid to start. However, please be mindful that the market rewards good but by the same token, it kills the inferior. Therefore, you should never offer substandard products with the hope that marketing would be the solution. However, at least give your idea a chance by starting and properly incorporating social media because based on recent business advances, the market significantly influences success.

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Business Start-Up Entrepreneurship

5 Common Mistakes to Avoid When Naming a Business

One of the most difficult parts of the entrepreneurial journey is in naming the business. On many occasions, entrepreneurs are stumped for extended periods while brainstorming to decipher the appropriate name for their businesses. In many cases, some enterprises pay large sums to business naming companies to determine the best name for them. For entrepreneurs whose companies represent a brand, the naming process is easy since the business will simply take the name of the brand. However, in a more general context, the previous situation somewhat demonstrates an outlier, so the naming process it is not always as easy. Thus, many businesses sometimes get it wrong. A company’s name is quite essential since it can be considered as the foundation on which it is built; therefore, everything else will be dependent on its success. Below we take a look at some of the most common mistakes entrepreneurs make when naming their businesses. These should be avoided at all cost.

  • Naming Based on Location– Creating a name that is centered on the current location of a business is one of the mistakes that many businesses make especially if the entrepreneur intends to expand in the future. For instance, many businesses name themselves after their country, village, or town such as St John Pizzeria thereby limiting the owner if he/she decides to open another pizzeria outside of St John. Therefore, business owners should always try to make their business name more open in anticipation for future growth.
  • Having an Obscure Name- Over the years, I have come across many businesses with names that are difficult to pronounce, challenging to spell, and in some cases, I simply do not know what the name is supposed to mean. This situation should be avoided at all cost. While many entrepreneurs try to be unique with their business’ names, they should ensure that they are not shooting themselves in the leg with a poor naming strategy.
  • Choosing a Name and the Domain is Unavailable– Many entrepreneurs go crazy after they select a name for their business, start building the foundation for the business, construct their website then attempt to register their domain name only to realize it is already taken. If such an unfortunate eventuality occurs, they then either have to rethink their business’ name or try to buy the domain from whoever owns it. Therefore, to avoid such a situation, business owners should ensure that as soon as you select a name find out if the domain is available, and once it is unfilled, purchase it immediately. Taking such proactive steps would save considerable amounts of time and unnecessary stress in the future. The same goes for twitter, Facebook, and other social media platforms. Business owners should also ensure that their businesses’ names are available on those platforms since social media can be used as a vital marketing tool.
  • Infringing on Someone Else’s Name– When entrepreneurs decide on a name for their business, it is greatly advised that they search in the registry for trademarks in whichever country they reside. Not using a name that is already registered can help avoid costly legal problems in the future. If business owners do not have the time to do a thorough search, it is advised that they get someone to do it for them.
  • Choosing Names that do not relate to the Business– While a name is being chosen, entrepreneurs should be mindful that they do not choose a name that has nothing to do with what the company will be engaged in to avoid confusion of their customers. They should ensure that people can relate what the business does through its name.
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Entrepreneurship Facebook Social Media

Krewella, Social Media for Musicians & the Business of Music

Today I am sharing episode 215 of the Ask Gary Vee Show, sharing this because I have recently starting working with musician clients and I can relate to everything they’re talking about. I also had to share because this morning while watching news on CP24, Steve Anthony was interviewing LMFAO about their tour in Canada. One statement that stood out to me was when the guys said this “It’s hard to reach our fans, Faceboook doesn’t allow you to anymore”. I was stunned by this statement. I will do another post about this, however in the meantime, I think Gary does justice here.

On this episode Gary have Krewella with him as they tackle questions about:

-How to grow your brand on social
-The importance of knowing your fans
-Staying grounded in a fake world

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Caribbean Entrepreneurs Entrepreneurship Social Media

Why Destra Garcia Is Dominating Social Media And Music While Staying True To The Caribbean

I spent 5 years in Mexico, and one of my fondest memories was the occasional “Fiesta Caribeña” my friends and I organized. We mainly planned and executed the event to maintain our Caribbean identity and culture as well as to help our Mexican friends experience our different countries through us without actually going there. With that said, it then begs the question, how can the average Caribbean national or even better those in privileged positions like entertainers play their part by painting pictures of the Caribbean to others who are not as privileged to be there? My last two articles on the Huffington Post dealt with the responsibility Caribbean natives have to help control the narrative about our respective countries in the media and how Caribbean soca artists can use social media to build their brands worldwide. Those topics are very important to me, and I also think they go hand in hand since Caribbean artists and well-known personalities can make a significant contribution by promoting themselves while eliminating some of the misconceptions people may have about the Caribbean.

Often times, saying what should or needs to be done is easy but actually following through is most times where the difficulty lies. I firmly believe that action is the only true agent of change, so I thought the best way to strengthen my points was to follow up with an article highlighting someone of reputable standing that is practicing exactly what I outlined in my first two pieces. I thought who better to feature than the Caribbean Queen of Bacchanal herself Destra Garcia. In my opinion, Destra does a great job with social media and have built a raving community around her brand online. She uses her music to give people in different cities around the world a view of Caribbean, especially her home country Trinidad and Tobago, without really being there.

Her latest single, “Luv with the Riddim“, which is a cross between soca and pop, is a classic example of how she is able to infuse a Caribbean flavor into everything she does. While it is easy for me to provide my opinion on why Destra perfectly epitomises what I spoke about in my last two articles, I thought it would better to get the views directly from The Queen of Bacchanal herself. So I spoke with Destra, and I was absolutely blown away. Blown away not only because she is awesome, and I am a fan, but by the fact that she embodies everything I have been speaking about. Caribbean artists, especially those on the rise, should definitely take a page from her book to see that what I have been writing about is indeed possible.

In terms of helping shape and control the image and reputation of Caribbean countries, Destra indicated that whenever she goes to any country to perform, she does not tailor her performances to suit the country. Although she is blessed with the unique ability of versatility with many different musical genres such as reggae and the likes, she is primarily known as a soca artist, as evidenced by her eleven captivating albums. Consequently, when she performs, it’s authentically Caribbean. She brings a colourful display, energy, and plain fun to her performances which are all synonymous with soca and by extension the Caribbean.

In all fairness, a number of other artists carry the Caribbean with them wherever they go and try to help control its image. For instance, I clearly remember when the regrettable death of a tourist occurred in Grenada, Hollice “Mr. Killa” Mapp, one of Grenada’s cultural ambassadors, took to Facebook to address the issue and tried to dispel some of the rumours that were circulating at the time. However, not all Caribbean nationals and entertainers, particularly soca artists, take advantage of social media in that way to help shape their country’s image and build their brands.

Additionally, as a digital marketing strategist, one of the things I enjoyed most about my talk with Destra was how active she is on social media where she has cultivated a huge community around her music. While many popular figures have social media managers, Destra sees things differently. Therefore, to build a level of authenticity, she believes that it is imperative that she does it herself. Just like Gary Vaynerchuk, a social media mogul and chief advocate of its use, she is very engaging with her online community. Every tweet, mention, comment, like, retweet, and reply all come directly from The Queen of Bacchanal herself and not someone acting on her behalf like most people of her caliber do.

I believe that the Caribbean has a lot to offer and not only where music is concerned. For instance, if most Caribbean nationals, regardless the number of followers they have on Instagram or social media on a whole, decided to take matters into their own hands and not let the media houses in the large countries shape people’s perception of the Caribbean, huge changes may result. I also believe that Caribbean soca artists, entrepreneurs, athletes, and others need to use social media to build their brands and communities around their brands. Consequently, social media is certainly the way to go.

At the end of my talk with Destra, I was left with an interesting tidbit however. I asked her to name one thing a lot of people do not know about her, and she responded that many people do not know that she speaks three languages namely English, French, and Spanish. This was rather interesting to me since, I speak the same three languages. Well in all honesty, my French is terrible, but soon it will be as fluent as hers. More importantly, I even thought to myself that with her ability to speak multiple languages she is in a privileged position and has greater potential to share the Caribbean even further with foreign audiences if she so chooses.

I will keep advocating for Caribbean nationals and entertainers to help shape their countries’ brands online, and with renewed vigour after my conversation with Destra, The Queen of Bacchanal, who is a chief proponent of my belief, I will continue to encourage Caribbean people to use social media, the fastest, easiest, and off course the cheapest way, to build their communities around their brands. Why is Destra able to dominate social media and build a thriving community around her brand? It is because she stays true to herself and not afraid to help shape the narrative of the Caribbean wherever she goes.

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Entrepreneurship Social Media The Beyond the hustle show

Creating a Marketing Strategy for a Caribbean Non-Profit

We had a great time on Beyond the Hustle. Leon share a lot of value bombs with our special guests Sandra and Andre from Still I Rise. A Non profit based in the United Kingdom and benefiting survivors of domestic violence in Grenada. Listen to the show on Creating a Marketing Plan for a Caribbean Non-Profit.

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