According to Gary Vaynerchuk “If you really understand the meaning of those 3 words I truly believe most of you will change your behavior right now !!”
This morning casually having a conversation and just chatting, something came to my attention that angered me greatly; I had to write this. Someone mentioned that one of Grenada’s top photographers got an opportunity to go further his skills in China and another person who thought he shouldn’t have gotten that opportunity started raising hell. One of the statements that was made was that he just came on the scene two years ago more or less, so why is he getting that opportunity when there are people on the photography scene longer. Frankly I do not know any of the parties personally, however I had to address this because of the level of disrespect towards the hustle and towards the market.
Let’s get this clear, it doesn’t matter if you are black, white, Asian, 70 years old, 10 years old, if you had a business for the past 50 years or if you started 4 weeks ago. If you have the balls to put in the work necessary to build your brand and take your business to the next level the market will reward you. The most important word in business is hustle. You cannot and will not build a business or build your brand if you live for weekends, if as soon as 4pm you are done for the day and you go home to watch TV and go hang out with your boys. The market will respect and reward you when you put in the work necessary.
There are many talented photographers in Grenada and around the world for that matter, but talent is not enough, you have to put in the work. If you are sitting down at home with your talent while someone else is out there putting in the work to build their brand, that person will beat you every time. It is too easy today to market yourself and build your brand for free to waste your time trying to shit on someone else’s hustle when the market reward them with a win. The mere fact that someone was able to start their business 2 years ago and become one of the most successful and known personality in the industry means that everyone that was there before him sat back and let that shit happen. Being a great photographer is not enough, you need to have a business mindset and if you don’t know about marketing and branding then team up with someone who does, business is a team sport.
Entrepreneurs in Grenada and the Caribbean need to realize that they are not entitled to anything, so first of all get rid of this entitlement mentality. Your age does not entitle you to anything in business, the amount of time you have been in business does not entitle you to anything. You have to work, when everyone else is having fun, you should be working, you should be honing your craft. Hustle will always beat talent when talent doesn’t hustle. If you are complaining and going all out to degrade someone and belittle your competitors proves you have absolutely no idea about how business operates. Instead of complaining, focus on your shit, go out there and put in the work. If you want to get the opportunity to go China, put in the work, if you want more clients, put in the work, if you want to be well known in a particular industry, put in the work.
If you are not going to put in the work, if you are not going to hustle, if you prefer to watch Game of Throne, if you prefer to be out partying hard and having fun instead of working on your business then you have absolutely no right to talk and try badmouth someone who is doing it and being rewarded by the market. And the market consists of people, just in case you guys were thinking it’s some big bubble out there. If you disagree with all that I said no problem, take me up on it and I will take you to Hustle School Kimron Corion style!
Personally, as I write this article, I am genuinely disappointed in Caribbean entrepreneurs. My disappointment stems from the fact many, or dare I say most neglect a HUGE, affordable opportunity to use social media particularly Facebook advertising to seek brand awareness, launch a new product or service, generate sales, get the word out about a new promotion, and in general to explode their businesses. Admittedly, what saddens me most is that many Caribbean businesses, or least those I interact with, are not using Facebook ads, but spend hundreds or even thousands of dollars in print, radio, and television advertising. Please understand that I am not trying to knock anybody’s hustle however, but if as a Caribbean entrepreneur you have not started using social media and online marketing strategies to spread the word about your business as yet, you my friend have not entered the new era of marketing.
For instance, you offer some form of coaching service such as a business coach, life coach, health and fitness coach, or an image consultant. Your client base is stagnant, and you need to continue building your brand. You get marketing advice from prominent marketers, or maybe you get proposals from your television or radio stations. They offer you a 30 seconds per week window on one of their programs to promote your services at a weekly fee of $350. You agree to the terms because you think you’d certainly reach potential consumers and start seeing your business improve. However, your grand plan doesn’t unfold and here is why.
- You have no control over who sees or hears your ad, so there is a possibility that your services are being broadcasted to uninterested persons.
- When some people are watching TV and the ads come on, they may change the channel or utilize that time to use the washroom or grab a snack, so you miss them.
- Your ad will play at a set time every day whether people are watching TV or not.
- Because of the advent of social media, the current role of radio, television, and print media has diminished significantly. And although people obviously still watch TV, listen the radio, and read newspapers, the attention of a huge group people is really online. They are practically constantly on the popular social media platforms like Facebook, Instagram, Twitter, etc.
As a businessman or woman, you should attempt to reach people where they are. Therefore, you should ensure that your business’ message is on the platforms your clients and potential patrons use. Facebook, with its robust advertising mechanism and vast number of users, provides one of the best opportunities. By advertising on Facebook, you can target specific audiences. For example, if your intended audience is women between the ages of 20-35 who like health and fitness, you can create an ad specifically for them. Your ads will only show to those people, and someone like me, who may not be interested, will never see it. By streamlining your ads, you are not wasting money marketing to uninterested people like you have a greater chance of doing on TV or radio. Also, Facebook ads are much cheaper than other forms of advertising. You can possibly start with as little as $10 a day and get more results than you would with a TV ad for $350 a week.
Another reason why you will kill it on Facebook as an advertiser is because not many businesses are taking advantage of this opportunity. Therefore, as the basic law of economics goes, when the demand is low, cost will be low. Consequently, you will be paying very little to advertise to your target audience. Even if you think this will not work for you, just try it. Also, if you don’t know how to make a targeted ad, fear not. You can ask a more tech savvy person who can do it to teach you or you could simply learn by looking at free training videos on Youtube. Unfortunately, Facebook and by extension social media marketing is the opportunity that many businesses are not making use of. Stop marketing like it’s 1956 and start marketing like it’s 2016 because I don’t know if you’ve heard, but it is 2016.
Today I want to share some of the quotes I use to stay motivated in all aspects of business. Check them out and get inspired.
- Steve Jobs- When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you’ll never be the same again.
- Young Jeezy- I just think a hustler’s ambition is that I never stop. I start off hustling and said I’ll never stop hustling. An ambitious hustler is the one to hustle the hustlers. When I grew up, my heroes were hustlers. Now I’m their hero.
- Jim Rohn- Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.
- Conrad Hilton- Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.
- Sam Walton- There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
- Harold Geneen- In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.
- Kim Garst- Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!
- Aaron Lee- These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast.
- Mark Zuckerberg- In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
- Bill Gates- Your most unhappy customers are your greatest source of learning.
This is the first episode of Beyond The Hustle for the year 2016 and I am pretty excited. On this episode, Leon Henry and I will be talking about social advertising, external funding and common problems faced by entrepreneurs. On every episode we will be answering questions from you, so send in your questions to us on the show or tweet us your questions using the hashtag, #BThustle.
Today we take a look at some business lessons to take you into 2016. I will be talking to two business giants, Cabrini Schnyder, creator of the Law of F THATT and Leon Henry, Founder of Caribbean Online Training
I am very excited about this episode of “Beyond the Hustle” In this episode I speak to business coach and mentor Cabrini Schnyder, creator of “The Law of F That”. This episode is for you if you are currently not an entrepreneur but thinking about becoming an Entrepreneur. Leave a comment below and let me know what you think