fbpx

Category : Facebook

Facebook Social Media Marketing

Like It Or Not, You Are What You Post Online

"Don't judge me by the things I post online; I can post whatever I want; it is not a reflection of who I am in real life." That's me paraphrasing something that someone posted on Facebook. Here' a reality check for you. People will judge you based on what you post. I don't care if you think its right or wrong; I don't care if the things you post are not an accurate reflection of who you are. I can guarantee you that people will look at what you post as a true reflection of you.

So, what do you do, well you be careful with the things you post off course. I mean, I don't think I should have to say this. But sometimes we post the craziest things and wonder why people react to us in a particular way.

About a year ago, I was having this discussion with someone online about the things they post. I said to them that employers and prospective employers are looking at the things they post and can make a decision on whether to hire or fire them from that. That person said I was a crazy man even to entertain this idea. But the trust it, it's not me entertaining the idea, this is happening. I don't understand why people get hooked on the way they want things to be without reacting to how things are.

If you think that people shouldn't judge you based on the things you post, that's ok. But understand this, they will do it, it is happening, and there is nothing you can do about it. So why not audit the things you post, you don't have to listen to me or agree with me. Frankly, I don't care, but know that maybe the reason you are not receiving any response from that job application you sent out is that post you made yesterday.

Read More
Facebook Social Media

Facebook Is About To Change In A Big Way and Here’s Everything You Need To Know

Facebook had a pretty rough year in 2018, the Cambridge Analytica scandal, Mark Zuckerberg being called to testify before the US Congress and among other issues that they had to deal with. So, it should come as no surprise to anyone that they are going to be making some significant changes in the months and years to come. Two weeks ago, Mark Zuckerberg published a note entitled “A Privacy-Focus Vision for Social Networking.”

Read More
Caribbean Entrepreneurs Facebook Social Media

The One Thing Caribbean Businesses Should Never Do On Social Media.

I once had a client I started consulting with on his social media campaign. In particular, he was focused heavily on Facebook. Before I came on board, one of the things he was working on was setting up and growing his Facebook page.

As a social media strategist, I do not believe that to be successful on social media you need to have thousands of followers. Nevertheless, its one of the things that people seem obsessed with. Hence, if the need is to grow your social media, then so be it.

Read More
Caribbean Facebook Social Media

Four Reason Why Black Parents Should Limit or Monitor Their Kids Social Media Use

kids social media use

I know what you are thinking, the guy who does Social media for a living is telling us to keep our kids off social media. Well, the truth is I don’t want them off social media, or I will be out of a job. But there are some things you need to know where social media is concerned and it’s my job to keep it 100 with you. So here’s why you need to limit or monitor your kid’s social media use

Read More
Caribbean Facebook Instagram Social Media

If You’re A Soca Artist, This Is How You Should Be Using Social Media

Soca and Social Media

When I younger, I wanted to become a soca artist. I even started writing songs with my friends, but I quickly realized I didn’t have what it took, so I decided to focus on what I was good at. In the past, soca artists advertised themselves to the public with the help of radio stations, DJs, and promoters, who booked them for shows. Therefore, artists didn’t have much control over their brands; however, because of technological advancements, the script has been flipped. Today’s technology now gives artists a significant say regarding the distribution and exposure of their musical products.

Read More
Facebook Social Media Storytelling

This May Be The Biggest Mistake People Make On Social Media And How To Fix It

The year was 2005, and I was a student at T.A. Marryshow Community College. It was close to the end of the semester, and I was checking one of my boys at the computer lab. I remember seeing a girl sitting on one of the computers, she was on this website and had her picture on it and was posting information about herself. In my mind I thought, why the hell would she willingly post information about herself on the internet like that, that’s stupid.
Read More
Caribbean Entrepreneurs Facebook Facebook Advertising

Hey Caribbean Entrepreneurs Facebook Is Out To Get You- Just Kidding, But Am I?

It’s possible that very soon unless you pay to promote a post on Facebook, It will not show up in users newsfeed. Facebook is testing a new feature where it will be separating its news feed. The company recently launched the explore feed, which will contain post from pages that users do not follow. Currently, in the primary news feed, we see posts from friends and pages we do follow.

Read More
Facebook Social Media Storytelling

Winning the Next Election in Grenada will depend on the Stories Told

A lot of people who pay attention to me know that I am all about using storytelling as a marketing strategy for achieving business results. Stories are the currencies of conversations, and they appeal to people’s emotions. Therefore, if you want to persuade someone to do something, tell a story. To eradicate any potential confusion however, I am not talking about the fictional tales that start with once upon a time or “crick crack”. Instead, I am referring to the way you shape your narrative to influence and appeal to others.
Read More
Facebook Facebook Advertising Social Media

Facebook vs. Everybody- The King of Social Media is Still On The Throne

I keep reading articles online talking about the demise of Facebook and how Facebook is losing favor with teens and mainly being used by older people. I never understood that notion since whenever I am on Facebook, all of my teenage family members are very active on there and their friends. As a Facebook marketer, I am always looking up what’s new and always open to learning how to use Facebook better. I am also a member of different Facebook groups catered to Facebook marketers. One such group is managed by the queen of Facebook herself, Mari Smith. About one week ago, a member of the group posted that she was in a business masterclass and someone announced that Facebook would be dead in 5 to 7 years.

Read More
Caribbean Entrepreneurs Facebook Facebook Advertising Social Media

Every Caribbean Business Needs to Start This Now if They Want to Grow in 2017

As a digital media enthusiast, there are two people I look to. One is Gary Vaynerchuk, the ultimate hustler, and the other is Douglas Rushkoff, a media theorist whom I had the pleasure of meeting on his visit to Ryerson University. Both men are accomplished authors. Gary’s books include, “Jab Jab Jab Right Hook”, “Crush It”, “#AskGaryVee”, and “Thank You Economy”, and Rushkoff authored “Programme or be Programmed” and “Throwing Rocks at the Google Bus”. I see Gary as the practical industry practitioner and Rushkoff as the academic. However, both men agree with me on one thing, and that is, we live in an attention economy. The ultimate asset in business today is attention. Businesses are all vying for our attention and he who knows where to find the attention will win. I believe Caribbean businesses can find attention everywhere, but the variable of success could be much more valuable if underpriced or cheap attention is found.

Many Caribbean businesses invest a large part of their budget in radio and television advertising which often times does not pay the dividends that entrepreneurs envision. Admittedly, it would be irresponsible to declare that mass media advertising doesn’t work; however, much better ways to spend your advertising dollars exist. Let’s take Grenada for instance. As a business, you could advertise your products or services on Grenada Broadcasting Network (GBN) or Maitland Television (MTV) at premium cost. With such an investment especially for prime time programming, I am sure you would be able to reach the people you intend to. However, I think there are more effective ways to spend your money, reach the same or possibly more people when compared to television but at much lower costs, and that is using Facebook advertising.

The cheapest form of advertising right now and entering 2017 is Facebook advertising, and it will be the case for a while until everyone jumps on board which would most likely drive the cost up. Therefore, now is the time to start putting some of your advertising dollars into Facebook ads. Facebook is the most powerful social media platform in the world, outside countries like China. With 1.6 billion monthly active users and the ability to get as targeted as you desire, how could you lose? With Facebook ads, you could probably reach most in your country that are interested in a particular product, between a certain age, and of a particular gender. Let’s say, for instance; you have a product for women between the ages of 25 and 40. When you advertise on TV, do you have any guarantee that only women in the aforementioned age range would see your product? No, you don’t, but with Facebook ads you could. Now analyze your personal television watching habits. When you watch TV and the program breaks for advertisements, do you sit and intently watch all the ads, grab your phone to tweet or post on Facebook about what you’re watching, or do you use the time to get a glass of water or go to the restroom? Based on your personal admission, you may see why television advertisements may not be as effective even though it is costly.

Additionally, if you are an advertising or marketing agency, adding Facebook advertising to your services will be a huge boost for your business. One of the excuses I always hear is that people do not understand Facebook ads, but I have a secret weapon for you to learn about Facebook advertising. It’s called Google. You can learn anything from Google and Facebook advertising is no exception. Unfortunately, some persons falsely claim that Facebook ads do not work when they have never tried them. However, I challenge you to give it a shot because I have been running ads for the last two years, and I have been getting positive results. Therefore, try it and tell me how it goes.

Read More
1 2 3