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Category : Social Media campaign

Caribbean Entrepreneurs Social Media Social Media campaign

5 Social Media Trends Caribbean Entrepreneurs Need To Adopt Now To Grow Their Business Online.

Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North America. I realize that some trends presented themselves that Caribbean Entrepreneurs can take advantage of.

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Social Media Social Media campaign Storytelling

Here’s A Model For Anyone Planning On Launching A Social Media Campaign Soon.

One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign.

The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms and Delivery, Third Party Resources and Media Awareness. Below is a representation of the model.

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