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Category : Social Media

Caribbean Life Social Media

Make Decency Great Again: Why We Need To Stop And Think before Posting On Facebook

Social Media and Mental Illness

Ok people, big man and big woman thing now. At which point do we start seeing beyond the “Likes”? Hold on let me back it up like a dumper truck for a moment.

In the not so distant past, let’s say a mere 15 years ago, a few men and women controlled our access to the media. They decided what we saw, listened to and read, and it was a one-way conversation. If we wanted to get something out, we had to go through these gatekeepers.

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Caribbean Entrepreneurs Social Media Social Media campaign

5 Social Media Trends Caribbean Entrepreneurs Need To Adopt Now To Grow Their Business Online.

Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North America. I realize that some trends presented themselves that Caribbean Entrepreneurs can take advantage of.

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Social Media Social Media campaign Storytelling

Here’s A Model For Anyone Planning On Launching A Social Media Campaign Soon.

One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign.

The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms and Delivery, Third Party Resources and Media Awareness. Below is a representation of the model.

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Caribbean Entrepreneurs Facebook Social Media

The One Thing Caribbean Businesses Should Never Do On Social Media.

I once had a client I started consulting with on his social media campaign. In particular, he was focused heavily on Facebook. Before I came on board, one of the things he was working on was setting up and growing his Facebook page.

As a social media strategist, I do not believe that to be successful on social media you need to have thousands of followers. Nevertheless, its one of the things that people seem obsessed with. Hence, if the need is to grow your social media, then so be it.

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Caribbean Entrepreneurs Social Media Social Network

The Perfect Social Media Strategy For Caribbean Businesses

Caribbean Social Media Strategy

A few months after moving to Toronto, I went to a networking event for entrepreneurs. I met some fantastic people, some of whom I am still in contact with today. I remember speaking to a business coach at that event; we talked about my business aspirations. I told her I wanted to work with Caribbean entrepreneurs; I felt a need to help them, I felt the Caribbean was getting left behind where Social Media was concerned. The advice I got was, don’t do it, Caribbean entrepreneurs are not a good market if you want to make money. Fast forward a few years, I didn’t listen, I still decided to work with Caribbean entrepreneurs and business and even though the advice wasn’t bad advice. I am Grenadian, and home is where the heart is.

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Entrepreneurship Social Media Storytelling

As an Entrepreneur If You Are Doing the Following, You Are Doing a Great Job On Social Media

Great Job On Social Media

I have been consulting a lot with clients lately about their social media strategies and something over the past few weeks; something stood out to me. Lots of entrepreneurs do not understand some of the fundamentals of using Social Media for business. I never thought that I would find myself trying to convince a “Marketer” to put out content that has practical value for clients. I didn’t think I would have to say to a digital entrepreneur that you need to have a Facebook page to run ads. I didn’t know that I will have to convince someone who spent the last six years in marketing that developing thought leadership will not negatively affect you. I couldn’t understand how being known as an expert in your field will reflect poorly on you. Nevertheless, these are some of the things I had to deal with, so today I decided to write this post for all the awesome people out there doing social media right.

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How They Did It-Series Social Media Storytelling

How Grenadian Kim Thomas Is Making The Shift from Registered Nurse to Toronto’s Event Planner

My name is Kim Thomas. I am Grenadian; I immigrated to Canada 27 years ago to live with my mother. I grew up with my grandmother because my mom had left us with her to come to Canada to work so that we would have a better life. It was a bitter-sweet day when I left Grenada, though excited to see “the big world” as it was commonly referred to, I was very sad to leave my home.

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Featured Social Media Storytelling

The Three Important Lessons I have Learned In My Life’s Journey From Grenada To Mexico To Canada

Kimron Corion Life lessons

As I look back on my life, I realized that at each stage I had some unique encounters that when put together with how I was able to come over helped shaped me into the person I am today. Today I want to share with you three of the most important lessons I learned in the last few years.

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Caribbean Social Media Storytelling

Three Reasons Why People Are Sharing Scholar Pum Pum Song And The Vagina Song

If you are Grenadian and have a Facebook account or WhatsApp on your phone, by now, you would have come across one of two songs or both. One a song by King Scholar called Pum Pum with the punch line being “Seethahall, he don’t like pum pum at all.” The second song, by a young soca artist, is called Vagina and the punch line is “Vagina me love, vagina me crave”.

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Caribbean Facebook Social Media

Four Reason Why Black Parents Should Limit or Monitor Their Kids Social Media Use

kids social media use

I know what you are thinking, the guy who does Social media for a living is telling us to keep our kids off social media. Well, the truth is I don’t want them off social media, or I will be out of a job. But there are some things you need to know where social media is concerned and it’s my job to keep it 100 with you. So here’s why you need to limit or monitor your kid’s social media use

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