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Category : Social Media

Facebook Social Media

Facebook Is About To Change In A Big Way and Here’s Everything You Need To Know

Facebook had a pretty rough year in 2018, the Cambridge Analytica scandal, Mark Zuckerberg being called to testify before the US Congress and among other issues that they had to deal with. So, it should come as no surprise to anyone that they are going to be making some significant changes in the months and years to come. Two weeks ago, Mark Zuckerberg published a note entitled “A Privacy-Focus Vision for Social Networking.”

Facebook's stated goal for the past 15 years has been to make the world more open and connected. (And, the unstated goal was constructing a targeted advertising system built on nearly unlimited data.) Now, Facebook is changing the game, moving from an open world to one where the focus is on privacy.

In his note published two weeks ago, Zuck outlined the company’s vision and principles around building a privacy-focused messaging and social networking platform. According to Zuckerberg’s note, this privacy-focused platform will be built around several principles:

Private interactions. People should have simple, intimate places where they have clear control over who can communicate with them and confidence that no one else can access what they share.

Encryption. People's private communications should be secure. End-to-end encryption prevents anyone — including us — from seeing what people share on our services.

Reducing Permanence. People should be comfortable being themselves, and should not have to worry about what they share coming back to hurt them later. So we won't keep messages or stories around for longer than necessary to deliver the service or longer than people want them.

Safety. People should expect that we will do everything we can to keep them safe on our services within the limits of what's possible in an encrypted service.

Interoperability. People should be able to use any of our apps to reach their friends, and they should be able to communicate across networks easily and securely.

Secure data storage. People should expect that we won't store sensitive data in countries with weak records on human rights like privacy and freedom of expression in order to protect data from being improperly accessed.

The above is quite interesting; Facebook has already started on the privacy train with Whatsapp by making conversation end to end encrypted, so no one can ever read your messages, not even Facebook themselves. The messages will only be seen by the people we sent them to. Not even hackers can access our messages. This is great; I like the idea of people not being able to see my messages. However, the good also comes with the bad, protecting my information and the things I am posting and sending also means protecting that of people who want to use the service to do bad things as well. So there needs to be a balance there.

I also like the focus on reducing permanence. In the past couple of months, many careers have been destroyed based on things people posted years ago when they were younger. While some deserved what happened to them, others didn't. So while I am not sure whether this focus on reducing permanence will mean all our content will now be "story" type content or something else where we get to select when our content expires, it will be interesting to see what is to come. Now, people can still screenshot your post and use it against you, so the fact that content may last 24 hours or so doesn't give you the leeway to post whatever you want and think there will be no consequences. Keep that in mind.

Facebook announced earlier this year that it was working on combining Facebook messenger, WhatsApp, and Instagram DM in one app and that's where their focus on interoperability comes in. It’s not a case where they are making all of these one app per se, what’s going to happen is people will be able to communicate from the app of their choice to others on the app they choose. So I can use Facebook messenger to talk with someone on Whatsapp. You can choose not to do that and keep your apps separate as well.

You can read Mark Zuckerberg Full note here

Facebook hasn't indicated when all these changes will be taking place. However, we should start seeing some changes in the next couple of years, starting as early as within the next six months. What are your thoughts on this?

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Grenada Grenadian Events Social Media Social Media Marketing

You Will Never Believe These Bizarre Truths About The Digital Media Industry In Grenada

I believe we can all agree that Grenada has gone digital, every Grenadian with a smartphone has one of many Social Media apps on it. The problem with that is it makes our attention very fragmented, we are no longer just watching GBN or just listening to Boss FM. We are now consuming content daily on one of the many social media apps on our phone.

As a matter of fact, when we watch something on GBN or MTV or hear something on Boss FM or POWER, we take the conversation about that thing to Facebook. What does that mean for the business community in Grenada? It implies that Entrepreneurs and business owners need to understand the Grenadian digital media landscape and learn how to tell stories on social media to create an emotional connection with their customers/potential customers.

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Career Social Media Social Media campaign

7 Social Media Mistakes That Can Harm Your Career

Many courts have upheld the right of employers to see everything in your social media accounts. Employers even study the social media accounts of prospective new employees before they’re hired! You can even be forced to log in and provide full access!

Avoid making social media mistakes that could result in the loss of your employment.

Use social media platforms wisely by avoiding these mistakes:

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Caribbean Entrepreneurs Social Media Storytelling

Everything Caribbean Entrepreneurs Need To Know About Creating A Social Media Strategy

Strategic Social media with kimron corion

On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a target audience. I broke down content and storytelling if you missed it, you can find the replay below.

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Caribbean Life Social Media

Make Decency Great Again: Why We Need To Stop And Think before Posting On Facebook

Social Media and Mental Illness

Ok people, big man and big woman thing now. At which point do we start seeing beyond the “Likes”? Hold on let me back it up like a dumper truck for a moment.

In the not so distant past, let’s say a mere 15 years ago, a few men and women controlled our access to the media. They decided what we saw, listened to and read, and it was a one-way conversation. If we wanted to get something out, we had to go through these gatekeepers.

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Caribbean Entrepreneurs Social Media Social Media campaign

5 Social Media Trends Caribbean Entrepreneurs Need To Adopt Now To Grow Their Business Online.

Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North America. I realize that some trends presented themselves that Caribbean Entrepreneurs can take advantage of.

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Social Media Social Media campaign Storytelling

Here’s A Model For Anyone Planning On Launching A Social Media Campaign Soon.

One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign.

The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms and Delivery, Third Party Resources and Media Awareness. Below is a representation of the model.

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Caribbean Entrepreneurs Facebook Social Media

The One Thing Caribbean Businesses Should Never Do On Social Media.

I once had a client I started consulting with on his social media campaign. In particular, he was focused heavily on Facebook. Before I came on board, one of the things he was working on was setting up and growing his Facebook page.

As a social media strategist, I do not believe that to be successful on social media you need to have thousands of followers. Nevertheless, its one of the things that people seem obsessed with. Hence, if the need is to grow your social media, then so be it.

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Caribbean Entrepreneurs Social Media Social Network

The Perfect Social Media Strategy For Caribbean Businesses

Caribbean Social Media Strategy

A few months after moving to Toronto, I went to a networking event for entrepreneurs. I met some fantastic people, some of whom I am still in contact with today. I remember speaking to a business coach at that event; we talked about my business aspirations. I told her I wanted to work with Caribbean entrepreneurs; I felt a need to help them, I felt the Caribbean was getting left behind where Social Media was concerned. The advice I got was, don’t do it, Caribbean entrepreneurs are not a good market if you want to make money. Fast forward a few years, I didn’t listen, I still decided to work with Caribbean entrepreneurs and business and even though the advice wasn’t bad advice. I am Grenadian, and home is where the heart is.

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Entrepreneurship Social Media Storytelling

As an Entrepreneur If You Are Doing the Following, You Are Doing a Great Job On Social Media

Great Job On Social Media

I have been consulting a lot with clients lately about their social media strategies and something over the past few weeks; something stood out to me. Lots of entrepreneurs do not understand some of the fundamentals of using Social Media for business. I never thought that I would find myself trying to convince a “Marketer” to put out content that has practical value for clients. I didn’t think I would have to say to a digital entrepreneur that you need to have a Facebook page to run ads. I didn’t know that I will have to convince someone who spent the last six years in marketing that developing thought leadership will not negatively affect you. I couldn’t understand how being known as an expert in your field will reflect poorly on you. Nevertheless, these are some of the things I had to deal with, so today I decided to write this post for all the awesome people out there doing social media right.

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