Here’s some brutal honesty for you, you will never succeed on social media if you do not respect social media. No one is forcing you to be on Social Media. I do think that as an Entrepreneur you should be, but no one is forcing you so if you will not respect social media and make the necessary investment it will not work for you.
I have always felt that Caribbean entrepreneurs weren’t making enough use of Social Media, I have written some articles about how they can take full advantage of the many opportunities social media offers for their businesses but always felt like I can do more.
When I was wrapping up my masters a couple of months ago, I had to conduct a research study; I looked at how storytelling and social media intersected In the nonprofit sector. That research got me interested in social media research in general. When a few of my entrepreneur’s friends from the Caribbean started asking me which social media platforms they should be on and what are the best practices for these I decided to conduct a mini research to find out.
When I younger, I wanted to become a soca artist. I even started writing songs with my friends, but I quickly realized I didn’t have what it took, so I decided to focus on what I was good at. In the past, soca artists advertised themselves to the public with the help of radio stations, DJs, and promoters, who booked them for shows. Therefore, artists didn’t have much control over their brands; however, because of technological advancements, the script has been flipped. Today’s technology now gives artists a significant say regarding the distribution and exposure of their musical products.
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There are many articles and blog posts out there that take a look into some of the things that every entrepreneur needs to do. While different people have different views as to what entrepreneurs need based on their experiences and expertise, I believe, however, it is important to note some of the things that entrepreneurs do not need when starting a business.
Today on “How They Did It” I talk to Wayne D. Ayers, 21-year-old Entertainment, and Marketing Entrepreneur. Wayne comes from a small town in Washington State called Bremerton. He never had a stable home from the 7th to 12th grade. He would bounce around friends houses and some nights he would hop on the ferry to Seattle just to sleep there because he didn’t want anyone from his hometown to know he was homeless.
On a daily basis, I get invitations to like different pages on Facebook and from friends and contacts. I see various ads in my newsfeed from people trying to increase the likes on their page. But today, does likes on Facebook equate to anything meaningful, I mean at the end of the day, organic reach is so low that whenever you post something does anyone sees it?
Today on “How They Did It“I talk to my good friend Christina Hunte. Christina is an entrepreneur from Barbados and runs one of the most progressive and forward-thinking marketing agency in the Caribbean. Today Christina talks about how a fruit salad led her to start her business and how she was able to overcome self-doubt and the impostor syndrome. I am a big fan of Christina not only because we both did a webinar on Facebook Marketing some times ago, but she is an all-around fantastic person.
This week on “How They Did It” I talked to Timothy “Timmay” Bain, Bahamian award-winning media entrepreneur and Vlogger. Timmay talks about how he founded 3 Amigos Media with his friends, the sacrifices he had to make to get to where he is today and how he was able to overcome being a student and acquiring all the equipment needed for his business by sacrificing lunch money and doing part-time jobs. Timmay didn’t finish College like his business partners. He dropped out to focus fully on his company 3AM in late 2014 and ended up finding jobs as a Social Media Coordinator for BTC and Marketing Brand Representative for KALIK. He also grew up on New Providence.