Facebook had a pretty rough year in 2018, the Cambridge Analytica scandal, Mark Zuckerberg being called to testify before the US Congress and among other issues that they had to deal with. So, it should come as no surprise to anyone that they are going to be making some significant changes in the months and years to come. Two weeks ago, Mark Zuckerberg published a note entitled “A Privacy-Focus Vision for Social Networking.”
I believe we can all agree that Grenada has gone digital, every Grenadian with a smartphone has one of many Social Media apps on it. The problem with that is it makes our attention very fragmented, we are no longer just watching GBN or just listening to Boss FM. We are now consuming content daily on one of the many social media apps on our phone.
As a matter of fact, when we watch something on GBN or MTV or hear something on Boss FM or POWER, we take the conversation about that thing to Facebook. What does that mean for the business community in Grenada? It implies that Entrepreneurs and business owners need to understand the Grenadian digital media landscape and learn how to tell stories on social media to create an emotional connection with their customers/potential customers.
Many courts have upheld the right of employers to see everything in your social media accounts. Employers even study the social media accounts of prospective new employees before they’re hired! You can even be forced to log in and provide full access!
Avoid making social media mistakes that could result in the loss of your employment.
Use social media platforms wisely by avoiding these mistakes:
On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a target audience. I broke down content and storytelling if you missed it, you can find the replay below.
Ok people, big man and big woman thing now. At which point do we start seeing beyond the “Likes”? Hold on let me back it up like a dumper truck for a moment.
In the not so distant past, let’s say a mere 15 years ago, a few men and women controlled our access to the media. They decided what we saw, listened to and read, and it was a one-way conversation. If we wanted to get something out, we had to go through these gatekeepers.
Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North America. I realize that some trends presented themselves that Caribbean Entrepreneurs can take advantage of.
One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign.
The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms and Delivery, Third Party Resources and Media Awareness. Below is a representation of the model.
I once had a client I started consulting with on his social media campaign. In particular, he was focused heavily on Facebook. Before I came on board, one of the things he was working on was setting up and growing his Facebook page.
As a social media strategist, I do not believe that to be successful on social media you need to have thousands of followers. Nevertheless, its one of the things that people seem obsessed with. Hence, if the need is to grow your social media, then so be it.
A few months after moving to Toronto, I went to a networking event for entrepreneurs. I met some fantastic people, some of whom I am still in contact with today. I remember speaking to a business coach at that event; we talked about my business aspirations. I told her I wanted to work with Caribbean entrepreneurs; I felt a need to help them, I felt the Caribbean was getting left behind where Social Media was concerned. The advice I got was, don’t do it, Caribbean entrepreneurs are not a good market if you want to make money. Fast forward a few years, I didn’t listen, I still decided to work with Caribbean entrepreneurs and business and even though the advice wasn’t bad advice. I am Grenadian, and home is where the heart is.
I have been consulting a lot with clients lately about their social media strategies and something over the past few weeks; something stood out to me. Lots of entrepreneurs do not understand some of the fundamentals of using Social Media for business. I never thought that I would find myself trying to convince a “Marketer” to put out content that has practical value for clients. I didn’t think I would have to say to a digital entrepreneur that you need to have a Facebook page to run ads. I didn’t know that I will have to convince someone who spent the last six years in marketing that developing thought leadership will not negatively affect you. I couldn’t understand how being known as an expert in your field will reflect poorly on you. Nevertheless, these are some of the things I had to deal with, so today I decided to write this post for all the awesome people out there doing social media right.