I know what you are thinking, the guy who does Social media for a living is telling us to keep our kids off social media. Well, the truth is I don’t want them off social media, or I will be out of a job. But there are some things you need to know where social media is concerned and it’s my job to keep it 100 with you. So here’s why you need to limit or monitor your kid’s social media use
Ok, I get it, when our family and friends migrate they tend to make the countries they migrate to looks like heaven. And mind you, I am not saying they are wrong, for me I know Canada is pretty awesome. I think there are some things Caribbean People should know before migrating.
Here’s some brutal honesty for you, you will never succeed on social media if you do not respect social media. No one is forcing you to be on Social Media. I do think that as an Entrepreneur you should be, but no one is forcing you so if you will not respect social media and make the necessary investment it will not work for you.
I have always felt that Caribbean entrepreneurs weren’t making enough use of Social Media, I have written some articles about how they can take full advantage of the many opportunities social media offers for their businesses but always felt like I can do more.
When I was wrapping up my masters a couple of months ago, I had to conduct a research study; I looked at how storytelling and social media intersected In the nonprofit sector. That research got me interested in social media research in general. When a few of my entrepreneur’s friends from the Caribbean started asking me which social media platforms they should be on and what are the best practices for these I decided to conduct a mini research to find out.
When I younger, I wanted to become a soca artist. I even started writing songs with my friends, but I quickly realized I didn’t have what it took, so I decided to focus on what I was good at. In the past, soca artists advertised themselves to the public with the help of radio stations, DJs, and promoters, who booked them for shows. Therefore, artists didn’t have much control over their brands; however, because of technological advancements, the script has been flipped. Today’s technology now gives artists a significant say regarding the distribution and exposure of their musical products.
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There are many articles and blog posts out there that take a look into some of the things that every entrepreneur needs to do. While different people have different views as to what entrepreneurs need based on their experiences and expertise, I believe, however, it is important to note some of the things that entrepreneurs do not need when starting a business.
Today on “How They Did It” I talk to Wayne D. Ayers, 21-year-old Entertainment, and Marketing Entrepreneur. Wayne comes from a small town in Washington State called Bremerton. He never had a stable home from the 7th to 12th grade. He would bounce around friends houses and some nights he would hop on the ferry to Seattle just to sleep there because he didn’t want anyone from his hometown to know he was homeless.
On a daily basis, I get invitations to like different pages on Facebook and from friends and contacts. I see various ads in my newsfeed from people trying to increase the likes on their page. But today, does likes on Facebook equate to anything meaningful, I mean at the end of the day, organic reach is so low that whenever you post something does anyone sees it?