by user | Nov 21, 2021 | Customer bahaviour, Digital Transformation, Social Media, Social Network, Storytelling
I wrote a post recently about the five domains of digital transformation, with customer behaviour being one of the five domains of strategy that is changing because of digital technology. In this post, which you can read, I spoke about how digital technology is...
by user | Sep 27, 2021 | Digital Transformation, Social Media, Social Network
Covid19 has forced many countries one can argue to undergo about ten years of digital transformation in one year. Something as basic as online learning, many countries, especially Small Developing States (SDI’s) in the Caribbean, have a hard time dealing with this....
by user | Aug 15, 2021 | Caribbean, Content Creation, Facebook, Grenada, Social Media, Social Media Marketing
Every day I get intrigued that social media has quickly become the default form of media in Grenada and the Caribbean. When I speak to my friends about societal issues, they say this first thing to me. I didn’t see that on Facebook, or they may say, let me go to...
by user | Mar 30, 2020 | Content Marketing, Social Media, Social Media Marketing
With the emergence of the Global Pandemic, COVID-19, businesses have a unique opportunity to communicate with stakeholders and potential stakeholders. People are at home, and in many cases with nothing to do, therefore, they take refuge on Social Media. What this...
by user | Mar 22, 2019 | Facebook, Social Media
Facebook had a pretty rough year in 2018, the Cambridge Analytica scandal, Mark Zuckerberg being called to testify before the US Congress and among other issues that they had to deal with. So, it should come as no surprise to anyone that they are going to be making...
by user | Jan 8, 2019 | Grenada, Grenadian Events, Social Media, Social Media Marketing
I believe we can all agree that Grenada has gone digital, every Grenadian with a smartphone has one of many Social Media apps on it. The problem with that is it makes our attention very fragmented, we are no longer just watching GBN or just listening to Boss FM. We...