On a daily basis, I get invitations to like different pages on Facebook and from friends and contacts. I see various ads in my newsfeed from people trying to increase the likes on their page. But today, does likes on Facebook equate to anything meaningful, I mean at the end of the day, organic reach is so low that whenever you post something does anyone sees it?
Today on “How They Did It“I talk to my good friend Christina Hunte. Christina is an entrepreneur from Barbados and runs one of the most progressive and forward-thinking marketing agency in the Caribbean. Today Christina talks about how a fruit salad led her to start her business and how she was able to overcome self-doubt and the impostor syndrome. I am a big fan of Christina not only because we both did a webinar on Facebook Marketing some times ago, but she is an all-around fantastic person.
This week on “How They Did It” I talked to Timothy “Timmay” Bain, Bahamian award-winning media entrepreneur and Vlogger. Timmay talks about how he founded 3 Amigos Media with his friends, the sacrifices he had to make to get to where he is today and how he was able to overcome being a student and acquiring all the equipment needed for his business by sacrificing lunch money and doing part-time jobs. Timmay didn’t finish College like his business partners. He dropped out to focus fully on his company 3AM in late 2014 and ended up finding jobs as a Social Media Coordinator for BTC and Marketing Brand Representative for KALIK. He also grew up on New Providence.
I spent 5 years in Mexico, and one of my fondest memories was the occasional “Fiesta Caribeña” my friends and I organized. We mainly planned and executed the event to maintain our Caribbean identity and culture as well as to help our Mexican friends experience our different countries through us without actually going there. With that said, it then begs the question, how can the average Caribbean national or even better those in privileged positions like entertainers play their part by painting pictures of the Caribbean to others who are not as privileged to be there? My last two articles on the Huffington Post dealt with the responsibility Caribbean natives have to help control the narrative about our respective countries in the media and how Caribbean soca artists can use social media to build their brands worldwide. Those topics are very important to me, and I also think they go hand in hand since Caribbean artists and well-known personalities can make a significant contribution by promoting themselves while eliminating some of the misconceptions people may have about the Caribbean.
When I logged in to check my Facebook page yesterday, I received a notification from Facebook informing me that I can now see what ads people are running. I was like wow, it’s finally happening, according to Facebook, it wants to make advertising more transparent on its platforms by allowing you to view the ads that a Page is showing, even if you aren’t in the intended audience. This feature is currently being tested only in Canada.
I saw these questions asked in a particular forum and decided to share my thoughts on how I will approach the topic of starting a side hustle. Here are my random thoughts
By now I am sure you have heard the song “Mans not Hot” by Michael Dapaah aka Big Shaq. He went viral with his “Mans not hot” rap and has been the talk of the internet for the past couple days. I was watching an interview with Michael and something he said stood out to me. He said that one of the hilarious things that happened to him is people are reaching out to him and calling him an overnight celebrity, however, that overnight success took him years to happen.
I was searching through different files on my computer and came across this post I had written about going from unknown to well-known online. I didn’t publish it then, but I am publishing it now especially since I have used the very tactics I outlined here and found success with them. Here are the four ways:
I had a conversation yesterday about business, branding, marketing advertising and a host of other topics. The discussion centered around marketers and their ability to sell anything, no matter how crappy it is. I have a different view of that topic, for me, no amount of marketing can sell a crappy product. However, it was pointed out to me that marketing sells crappy product all the time.
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