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Category : Storytelling

Caribbean Entrepreneurs Social Media Storytelling

Everything Caribbean Entrepreneurs Need To Know About Creating A Social Media Strategy

Strategic Social media with kimron corion

On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a target audience. I broke down content and storytelling if you missed it, you can find the replay below.

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Grenada Grenadian Events Storytelling

Three Reasons Why We Need To Protect Our Local Events In Grenada.

One of my fondest memories growing up was attending the Rainbow City Festival in Grenville. My boys and I would walk around Grenville and stop by all the DJ’s on the street to “shake a leg”.  If we were lucky we would get a “jam” from a girl, and we’d keep it moving.  My favorite spot was behind Sheila George place in Grenville. I got the most “jam “there and the vibes were always nice.

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Social Media Social Media campaign Storytelling

Here’s A Model For Anyone Planning On Launching A Social Media Campaign Soon.

One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign.

The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms and Delivery, Third Party Resources and Media Awareness. Below is a representation of the model.

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Entrepreneurship Social Media Storytelling

As an Entrepreneur If You Are Doing the Following, You Are Doing a Great Job On Social Media

Great Job On Social Media

I have been consulting a lot with clients lately about their social media strategies and something over the past few weeks; something stood out to me. Lots of entrepreneurs do not understand some of the fundamentals of using Social Media for business. I never thought that I would find myself trying to convince a “Marketer” to put out content that has practical value for clients. I didn’t think I would have to say to a digital entrepreneur that you need to have a Facebook page to run ads. I didn’t know that I will have to convince someone who spent the last six years in marketing that developing thought leadership will not negatively affect you. I couldn’t understand how being known as an expert in your field will reflect poorly on you. Nevertheless, these are some of the things I had to deal with, so today I decided to write this post for all the awesome people out there doing social media right.

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Entrepreneurship How They Did It-Series Storytelling

How Kenroy George Is Building An All Natural Line Of Skin Care Products In Grenada

kenroy George

Today I chat with my friend and fellow trailblazing entrepreneur Mr. Kenroy George. Kenroy is someone who I met first digitally and then in person once I went back from to Grenada. The first time we met in person, I could feel the passion in his voice and the drive he had as an individual. So it is of no surprise to me when he reached out to me to say he was launching an all natural skin care line in Grenada. Once we began talking about this initiative, I knew I had to get this story out there to show that innovation and entrepreneurship are alive in the Caribbean.

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How They Did It-Series Social Media Storytelling

How Grenadian Kim Thomas Is Making The Shift from Registered Nurse to Toronto’s Event Planner

My name is Kim Thomas. I am Grenadian; I immigrated to Canada 27 years ago to live with my mother. I grew up with my grandmother because my mom had left us with her to come to Canada to work so that we would have a better life. It was a bitter-sweet day when I left Grenada, though excited to see “the big world” as it was commonly referred to, I was very sad to leave my home.

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Featured Social Media Storytelling

The Three Important Lessons I have Learned In My Life’s Journey From Grenada To Mexico To Canada

Kimron Corion Life lessons

As I look back on my life, I realized that at each stage I had some unique encounters that when put together with how I was able to come over helped shaped me into the person I am today. Today I want to share with you three of the most important lessons I learned in the last few years.

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Caribbean Social Media Storytelling

Three Reasons Why People Are Sharing Scholar Pum Pum Song And The Vagina Song

If you are Grenadian and have a Facebook account or WhatsApp on your phone, by now, you would have come across one of two songs or both. One a song by King Scholar called Pum Pum with the punch line being “Seethahall, he don’t like pum pum at all.” The second song, by a young soca artist, is called Vagina and the punch line is “Vagina me love, vagina me crave”.

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Caribbean Life Storytelling

12 Things Caribbean Men Don’t Hear Often Enough

Yesterday I received news that someone I knew very well died, a young man admired by the community as was seen with the outpouring of support on Facebook. The news shocked me, I saw people sharing messages of love and support, and that got me thinking. There are some things our Caribbean men don’t hear often enough and while on the train today, I made a list of them and decided to share with you.

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Caribbean Caribbean Entrepreneurs Storytelling

The Current State Of Animation in The Caribbean- An Interview With David Martin

David L Martin

Having lived in North America for 10 out of the last 14 years and being a digital media enthusiast, I have always had a fascination with animation. From looking at animated short films to consulting on one, I have always thought, wow, it will be so awesome to be able to create these animations. My first encounter with animation in the Caribbean was an animated music video, and after that, I was drawn in even more. However, what I didn’t know is that there is a whole community of animators in the Caribbean who are prepared to take the field of animation to the next level.

Today I speak to animation evangelist David Martin about the state of animation in the Caribbean.

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