I have been consulting a lot with clients lately about their social media strategies and something over the past few weeks; something stood out to me. Lots of entrepreneurs do not understand some of the fundamentals of using Social Media for business. I never thought that I would find myself trying to convince a “Marketer” to put out content that has practical value for clients. I didn’t think I would have to say to a digital entrepreneur that you need to have a Facebook page to run ads. I didn’t know that I will have to convince someone who spent the last six years in marketing that developing thought leadership will not negatively affect you. I couldn’t understand how being known as an expert in your field will reflect poorly on you. Nevertheless, these are some of the things I had to deal with, so today I decided to write this post for all the awesome people out there doing social media right.
Today I chat with my friend and fellow trailblazing entrepreneur Mr. Kenroy George. Kenroy is someone who I met first digitally and then in person once I went back from to Grenada. The first time we met in person, I could feel the passion in his voice and the drive he had as an individual. So it is of no surprise to me when he reached out to me to say he was launching an all natural skin care line in Grenada. Once we began talking about this initiative, I knew I had to get this story out there to show that innovation and entrepreneurship are alive in the Caribbean.
Yesterday I received news that someone I knew very well died, a young man admired by the community as was seen with the outpouring of support on Facebook. The news shocked me, I saw people sharing messages of love and support, and that got me thinking. There are some things our Caribbean men don’t hear often enough and while on the train today, I made a list of them and decided to share with you.
Today on “How They Did It” I feature the internet fashion sensation Jai Nice. Her clothing brand Kloset Envy instantly became popular with a following of over 642,000 people. Her personal brand has a following of 1.3 million people, talk about impressive. Jai shares a little bit of her story with me about how at the age of 18 she developed her first business plan before moving to LA to live with her sister. She started off buy buying and selling vintage clothing. She would invest the money back into the business. First she bought a website then wholesale clothes before moving into designing full time. Through designing she built a strong relationship with a lot of manufactures and now currently owns her own manufacturing company. Lets take a more indept look into the creative mind behind Kloset Envy