Kimron Corion Digital
Social Media and Storytelling
I Help Brands Connect With Their Desired Audiences Online Through The Strategic use of Social Media and Storytelling To Build Meaningful Relationship and Ultimately Sell Stuff.
Branding Social Media Storytelling

Opportunities Comes To Those Who Build Their Brand

Brand Yourself

I had a conversation yesterday about business, branding, marketing advertising and a host of other topics. The discussion centered around marketers and their ability to sell anything, no matter how crappy it is. I have a different view of that topic, for me, no amount of marketing can sell a crappy product. However, it was pointed out to me that marketing sells crappy product all the time.

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Caribbean Entrepreneurs Social Network Storytelling

Hustle beats talent when talent doesn’t hustle- The Tamarind Ball Hustle

Tamrind Ball Hustle

I was about 9 or 10 years old, in primary school (St Andrew Anglican Primary School). I remember on a daily basis, my peers will be selling different things at school at break time. Whether it was candies, cakes, tamarind balls, anything that kids in primary school will buy. The school sold snow ice, so every break time I purchased a snow ice and a cake or something else. One day I asked myself, why do I have to be the one always buying stuff. I wanted to get in on the hustle. There was a big tamarind tree close to my house, so I decided to pick tamarind and make tamarind balls. I asked my mom for one dollar to buy a pound of sugar, and it was game on.

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Ryerson MDM Social Media Storytelling

Road to Ryerson University- The Grand Finale

Ryerson University

In 2013, I became quite fascinated with Social media and the way businesses were using it to build their brands and get customers. I went all in on learning everything I needed to know about social media and today I am a proud social media strategist. After being in Canada for a little bit, I quickly realized that one of the most significant assets you can have here is “Canadian education” So I decided to pursue my Master’s Degree. 

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Ryerson MDM Social Media

Be Good Be Social Conference 2017

At the Be Good Be Social, Social Media Conference yesterday (September 27th), I presented my model developed as part of my research at Ryerson University. The response was overwhelming, Janice big son was very impressed with himself. The model created and presented is a roadmap to guide organizations especially nonprofits how to plan and execute successful Social media campaigns that are powered by Storytelling. The aim is to help boost brand awareness and awareness about fundraising campaigns. This project was done in Partnership with Fernie Youth Services and funded by MITACS under the supervision of Ryerson’s Social Media Lab, Dr. Anatoliy Gruzd and Dr. Priya Kumar

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Ryerson MDM Storytelling

Ryerson Universisty Virtual Studio- We Are Canada Project

This past winter, Transmedia Zone Director & Associate Professor Ramona Pringle challenged her Interactive Storytelling class at Ryerson University with the following question: What are the best solutions to engaging audiences in user-generated campaigns?

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Ryerson MDM Social Media Storytelling

Every Business Need to Develop a Culture of Storytelling on Social Media

“I was in primary school, and we had a school trip. You told me. Unfortunately, I couldn’t go because you couldn’t afford it. I understood the situation, so I didn’t make a fuss, but you saw how much I wanted to go. I told my friends I wouldn’t be there. I woke up the morning of the trip started doing my housework as usual, and you walked up to me and said. “Go bathe, you going on the school trip” and you handed me the money. I don’t know what miracle you worked, but this is one of many memories that I will cherish and appreciate as long as I live. Happy Mother’s day Janice Corion, thanks for always being there.”

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Caribbean Entrepreneurs Entrepreneurship

Diaspora Marketing- Unleashing the Power of the Diaspora for Building Caribbean Economies and Businesses

I was recently having a conversation with some friends from the Caribbean, and the topic of brain drain arose. We were all university graduates who had migrated from the Caribbean, now living in Canada, with strong connections to our respective islands and a desire to make a difference in those islands. This started us thinking; why aren’t Caribbean countries tapping into the nationals living in different parts of the world?

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Ryerson MDM Social Media Storytelling

Social Media and Brand Storytelling- A Recipe for Online Awesomeness

In 4 months, I will be finished with my Master of Digital Media. I am currently working on my Major Research Paper. The topic for my research is “Analysis of Narrative-Driven Social Media Content Use Within Successful Social Media Campaigns Across Multiple Social Platforms to Develop a Campaign Strategy.” I am basically looking at how storytelling, in particular, transmedia storytelling, impacts the success of social media campaign in Non-Profit Organizations. My hypothesis in its simplest form is if you want to be successful on social media, ensure your content tells a story and reflects the overall narrative of your organization.

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Facebook Social Media Storytelling

Winning the Next Election in Grenada will depend on the Stories Told

A lot of people who pay attention to me know that I am all about using storytelling as a marketing strategy for achieving business results. Stories are the currencies of conversations, and they appeal to people’s emotions. Therefore, if you want to persuade someone to do something, tell a story. To eradicate any potential confusion however, I am not talking about the fictional tales that start with once upon a time or “crick crack”. Instead, I am referring to the way you shape your narrative to influence and appeal to others.
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Caribbean Entrepreneurs Entrepreneurship Social Media

My Thoughts On The 4 Reason For The Rise of the Side Hustle

As I look back on my working life, whether it was working as the Officer in Charge at Grenada Public Service Credit Union now called Ariza Credit Union or later in financial services in Canada. I have always had a side hustle. During those times, I was just making some extra money, either writing business plans or social media marketing. I did my undergraduate degree in Economics; I never thought I’d now be working in digital media, much less doing a Master of Digital Media. However, my love for digital media grew as I got deeper into my side hustle. Now my side hustle has taken over my life.

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