Tag Archives: business start up

Business Start-Up Entrepreneurship

5 Common Mistakes to Avoid When Naming a Business

One of the most difficult parts of the entrepreneurial journey is in naming the business. On many occasions, entrepreneurs are stumped for extended periods while brainstorming to decipher the appropriate name for their businesses. In many cases, some enterprises pay large sums to business naming companies to determine the best name for them. For entrepreneurs whose companies represent a brand, the naming process is easy since the business will simply take the name of the brand. However, in a more general context, the previous situation somewhat demonstrates an outlier, so the naming process it is not always as easy. Thus, many businesses sometimes get it wrong. A company’s name is quite essential since it can be considered as the foundation on which it is built; therefore, everything else will be dependent on its success. Below we take a look at some of the most common mistakes entrepreneurs make when naming their businesses. These should be avoided at all cost.

  • Naming Based on Location– Creating a name that is centered on the current location of a business is one of the mistakes that many businesses make especially if the entrepreneur intends to expand in the future. For instance, many businesses name themselves after their country, village, or town such as St John Pizzeria thereby limiting the owner if he/she decides to open another pizzeria outside of St John. Therefore, business owners should always try to make their business name more open in anticipation for future growth.
  • Having an Obscure Name- Over the years, I have come across many businesses with names that are difficult to pronounce, challenging to spell, and in some cases, I simply do not know what the name is supposed to mean. This situation should be avoided at all cost. While many entrepreneurs try to be unique with their business’ names, they should ensure that they are not shooting themselves in the leg with a poor naming strategy.
  • Choosing a Name and the Domain is Unavailable– Many entrepreneurs go crazy after they select a name for their business, start building the foundation for the business, construct their website then attempt to register their domain name only to realize it is already taken. If such an unfortunate eventuality occurs, they then either have to rethink their business’ name or try to buy the domain from whoever owns it. Therefore, to avoid such a situation, business owners should ensure that as soon as you select a name find out if the domain is available, and once it is unfilled, purchase it immediately. Taking such proactive steps would save considerable amounts of time and unnecessary stress in the future. The same goes for twitter, Facebook, and other social media platforms. Business owners should also ensure that their businesses’ names are available on those platforms since social media can be used as a vital marketing tool.
  • Infringing on Someone Else’s Name– When entrepreneurs decide on a name for their business, it is greatly advised that they search in the registry for trademarks in whichever country they reside. Not using a name that is already registered can help avoid costly legal problems in the future. If business owners do not have the time to do a thorough search, it is advised that they get someone to do it for them.
  • Choosing Names that do not relate to the Business– While a name is being chosen, entrepreneurs should be mindful that they do not choose a name that has nothing to do with what the company will be engaged in to avoid confusion of their customers. They should ensure that people can relate what the business does through its name.
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Business Start-Up The Beyond the hustle show

Top 10 Questions Asked When Starting a New Business

Today on Beyond The Hustle, I will be taking a look at the top 10 questions nonpreneurs ask when starting their own business ventures.

 

 

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Business Start-Up Entrepreneurship Featured

5 Things Entrepreneurs Do Not Need to Start a Business

 

There are many articles and blog posts out there that take a look into some of the things that every entrepreneur needs to do. While different people have different views as to what entrepreneurs need based on their experiences and expertise, I believe, however, it is important to note some of the things that entrepreneurs do not need when starting a business.

Though this list is not exhaustive, these are some of the things that an entrepreneur does not have to worry about when starting a business. Some of which, such as, having an office or having a business degree or large start-up budget can confuse some entrepreneurs as entrepreneurial requirements but they really are not.

Below is a list of five things that entrepreneurs do not need when starting a business

1. Permission — As kids we were always taught to seek permission before doing things. Failure to do such could result in severe repercussions for us. Even when working in a company we are required to get permission before doing certain things. With entrepreneurship, this rule does not apply. You don’t need permission from anyone to become an entrepreneur. Some persons are pessimist by nature, and so they won’t hesitate to tell you your business will fail but always remember what Ghandi said,” First they ignore you, then they laugh at you, then they fight you then you win”. You don’t need anyone’s permission!

2. An office — Gone are the days when having a fancy office was part of the ingredient for entrepreneurial success. We are living in an age where going into a coffee shop with free wifi can become your office; your garage can become your office. This is not a requirement for entrepreneurship.

3. An investor — Whereas it will be nice to have an investor, an investor is not required to get involved in entrepreneurship. There are many businesses out there that can be started for very little or no money. Having an investor is not en entrepreneurial requirement.

4. A business degree — This does not downplay the importance of training and workshops and some of the other good stuff that can help boost your business. But it’s not a necessity to have a business degree or a degree in entrepreneurship to become and entrepreneur.

5. A huge budget to market your start up — In this day and age with the advent of social media sites and other mediums, it is quite convenient and cost effective to market your start-up venture. Gone are the days where by advertising company is needed to prepare an advertisement for you, nor do you have to pay huge amounts for radio and television spots. Sites like Facebook, Twitter, LinkedIn, Google+ and Pintrest has made it very easy to get the word about your business out there in a very cost effective manner and in some cases free.

HERE IS WHAT YOU DO NEED TO START A BUSINESS

Once entrepreneurs can understand some of these things and realize that these are not indispensable for entrepreneurial success, more persons may be more willing to become business people.

Click on this link for Something you DO NEED to start a Business CLICK HERE

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Business Start-Up Caribbean Entrepreneurs Entrepreneurship

5 Tips for Choosing the Right Domain Name for Your Small Business

One of the most important pieces of real estate that small online businesses can have is their website. While having social media profiles such as Facebook business pages or twitter handles for your business is smart, entrepreneurs do not own these sites. For instance, Facebook can remove a business’ page at any time of their choosing if they think it violates one of their policies. Therefore, for this reason, it is important that business owners create a website for their businesses. One of the most important aspects of a website is the domain name. Consequently, just as entrepreneurs are expected to take the time to carefully select a proper business name, they should do the same for their company’s domain name. The domain name is used for identification on the internet, so it should be easy to find and it should match the business it represents. Below are 5 tips that business owners should employ when deciding on a domain name.

 

  • Make the Domain Name Easy to Type– Using names that are easy to type is crucial because it increases the chance of being found easily online. Persons also should avoid using slangs or even words that have multiple spellings which may affect their ability to be found by customers.

 

  • Use Keywords in the Name– The use of keywords in the domain name will help with the search engine optimization (SEO) efforts that drives organic traffic to the site. Therefore, business owners should always include keywords that are associated with their business in their website’s title. For example, if an individual has a business that is focused on grooming dogs, the person’s domain name can be doggroomers.com. From the onset, such a name clearly indicates what the business is about.

 

 

  • Use the Proper Extension– Depending on the type of business, different domain extensions may have to be used. Whereas the typical domain is .com, there are a number of other domain extensions that can be used such as .org, .net, .info, .co .bi among others based on what the domain name and by extension the nature of the company.

 

domain name

choose the right domain name for your small business

 

  • Keep the Domain Short– When determining the best domain name, it is important that the name that is settled on is short and easy to spell because using lengthy, complicated names have a many disadvantages. Names that are long and difficult to spell increase the likelihood that persons will have trouble memorizing and spelling it which in turn will directly affect the traffic that the site will most likely receive.

 

 

  • Protect your Domain– Protecting a businesses’ domain name is quite important. To illustrate this concept, a real life example from a popular figure Sara Palin will be used. Unfortunately, she learned this lesson the hard way. She purchased the domain name sarahpalinchannel.com. However, Steven Colbert purchased thesarahpalinchannel.com where he makes a mockery of her because as the owner, he can basically do what he wants on the site. The lesson here is to buy different extensions of your name, misspelled versions of your name, and other versions of your name if necessary. Taking such an approach will help prevent competitors from purchasing and tainting the brand’s image. Plus, protecting the domain makes it easy for customers to find the business.

 

The domain name is an important part of a business, and to reemphasize, entrepreneurs should spend the necessary amount of time to ensure that they have a proper domain name that fulfills the criteria outlined above. Additionally, other useful tips about domain names can be obtained from sites like godaddy.com.

After choosing the right domain name, ensure you are not making these mistakes when naming your business

 

 

 

 

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Entrepreneurship

5 Common Mistakes to Avoid When Naming a Business

One of the most difficult parts of the entrepreneurial journey is in naming the business. On many occasions, entrepreneurs are stumped for extended periods while brainstorming to decipher the appropriate name for their businesses. In many cases, some enterprises pay large sums to business naming companies to determine the best name for them. For entrepreneurs whose companies represent a brand, the naming process is easy since the business will simply take the name of the brand. However, in a more general context, the previous situation somewhat demonstrates an outlier, so the naming process it is not always as easy. Thus, many businesses sometimes get it wrong. A company’s name is quite essential since it can be considered as the foundation on which it is built; therefore, everything else will be dependent on its success. Below we take a look at some of the most common mistakes entrepreneurs make when naming their businesses. These should be avoided at all cost.

business name mistakes

  • Naming Based on Location– Creating a name that is centered on the current location of a business is one of the mistakes that many businesses make especially if the entrepreneur intends to expand in the future. For instance, many businesses name themselves after their country, village, or town such as St John Pizzeria thereby limiting the owner if he/she decides to open another pizzeria outside of St John. Therefore, business owners should always try to make their business name more open in anticipation for future growth.
  • Having an Obscure Name– Over the years, I have come across many businesses with names that are difficult to pronounce, challenging to spell, and in some cases, I simply do not know what the name is supposed to mean. This situation should be avoided at all cost. While many entrepreneurs try to be unique with their business’ names, they should ensure that they are not shooting themselves in the leg with a poor naming strategy.
  • Choosing a Name and the Domain is Unavailable– Many entrepreneurs go crazy after they select a name for their business, start building the foundation for the business, construct their website then attempt to register their domain name only to realize it is already taken. If such an unfortunate eventuality occurs, they then either have to rethink their business’ name or try to buy the domain from whoever owns it. Therefore, to avoid such a situation, business owners should ensure that as soon as you select a name find out if the domain is available, and once it is unfilled, purchase it immediately. Taking such proactive steps would save considerable amounts of time and unnecessary stress in the future. The same goes for twitter, Facebook, and other social media platforms. Business owners should also ensure that their businesses’ names are available on those platforms since social media can be used as a vital marketing tool.
  • Infringing on Someone Else’s Name– When entrepreneurs decide on a name for their business, it is greatly advised that they search in the registry for trademarks in whichever country they reside. Not using a name that is already registered can help avoid costly legal problems in the future. If business owners do not have the time to do a thorough search, it is advised that they get someone to do it for them.
  • Choosing Names that do not relate to the Business– While a name is being chosen, entrepreneurs should be mindful that they do not choose a name that has nothing to do with what the company will be engaged in to avoid confusion of their customers. They should ensure that people can relate what the business does through its name.
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