by user | Jul 2, 2023 | Customer bahaviour, Digital Strategy, Digital Transformation
In today’s rapidly evolving business landscape, digital transformation has emerged as a critical catalyst for success. While many large, mature companies in the Caribbean region have recognized the importance of embracing digitization, they often fall short of...
by user | Dec 8, 2017 | Caribbean Entrepreneurs, Content Marketing, Social Media
On a daily basis, I get invitations to like different pages on Facebook and from friends and contacts. I see various ads in my newsfeed from people trying to increase the likes on their page. But today, does likes on Facebook equate to anything meaningful, I mean at...
by user | Nov 1, 2017 | Caribbean Entrepreneurs, Facebook, Facebook Advertising
It’s possible that very soon unless you pay to promote a post on Facebook, It will not show up in users newsfeed. Facebook is testing a new feature where it will be separating its news feed. The company recently launched the explore feed, which will contain post...
by user | Dec 7, 2016 | Caribbean Entrepreneurs, Facebook, Facebook Advertising, Social Media
As a digital media enthusiast, there are two people I look to. One is Gary Vaynerchuk, the ultimate hustler, and the other is Douglas Rushkoff, a media theorist whom I had the pleasure of meeting on his visit to Ryerson University. Both men are accomplished authors....
by user | Jun 21, 2016 | Facebook, Social Media
When I younger, I wanted to become a soca artist. I even started writing songs with my friends, but I quickly realized I didn’t have what it took, so I decided to focus on what I was good at. In the past, soca artists advertised themselves to the public with the help...