Tag Archives: digital marketing

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2017 SMART START Youth Summit in Ottawa Ontario

The 2017 SMART START Youth Summit is an initiative led by a multicultural group of young Canadians. The Summit will engage diverse young Canadian friends and supporters to honor and celebrate young Canadians of African and Indigenous ancestry; and young Canadians in need of societal support, including newcomers.This opportunity is an all expenses paid (including meals and transportation),weekend,daytime retreat for youth aged 13-24.

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Entrepreneurship Facebook Social Media

5 Cheap And Creative Ways to Market Your Small Business

One of the biggest challenges faced by small and medium-sized businesses today is marketing their business effectively.

Many believe that marketing and advertising is an expensive business practice; however there are creative ways that even the smallest business can take advantage of. Social Media and the Internet has leveled the playing field between small and large businesses to some extent. In the past, larger businesses had an advantage over smaller ones based on the size of their marketing budget. This is not the case today, and the following are some creative ways to market yourself like a big business:

Content Marketing– Content marketing involves sharing valuable information to your online community; information that will inform and educate without directly selling to them. At the end of the day,when people feel informed and smarter they will feel a connection to your brand which will lead them back to you when they’re in need. Some examples of content you can share include blog posts and articles, infographics, videos and other graphic designs. The best part about Content marketing is that for the most part it’s free, with tools such as Canva or Easely.

Social Media Ads– Whether it’s Facebook, Google AdWords, LinkedIn or Twitter, social media ads are one of the best ways to market your business. My favourite is Facebook. If you’re a small business owner and you’re not on Facebook, that is a big mistake. It is free to set up a Facebook page and free to post valuable content to build a relationship with clients. Facebook ads allow you to reach your ideal audience very cheaply. Businesses can spend as little as $1.00 a day to run ad campaigns to generate Leads and Customers. The targeting and retargeting options and also the ability to create custom audiences from your email list and website visitors is great for business marketing activities.

Email Marketing– One of your best assets in business is your email list, because you get to reach out to these people at any time, offer them value and also pitch them products and services. However, there is an art to doing this; sending random emails with random subject lines will not get your email opened. You may also have people unsubscribe from your list if you do this. Ryan Deiss wrote a book called ‘The Invisible Selling Machine’ where he shows how email marketing should be done. Small businesses need to get an email marketing service such as aweber or Mailchimp and start building their list immediately.

Give talks at networking events, workshops and meet-ups– One of the most creative ways to market your business is to share your expertise with others who are willing to listen. Networking events and meet-ups are great opportunities to share with others. You can also start your own meet-up in your industry. One-on-one workshops are also a great way to get in front of people and get the word out about your business.

Partnering with other brands and small businesses– This is very effective because when businesses partner with each other they are able to tap into each other’s resources. Two small businesses can agree to promote each other’s products or services. They can also team up to run joint promotional campaigns, which they may not have been able to do if they were doing it on their own.

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Facebook Social Media

My Social Media Strategy For 2016

One the #AskGaryVee Show, Gary was asked about his social media strategy for 2016. I thought his answer was quite interesting and its something I am into and I believe you guys will find value from it as well. Tell me what you think in the comments below.

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Entrepreneurship Featured

Upgrading Your Small Business Online With Content Marketing

For many of you, the idea of content marketing might be a foreign concept or one that has not been explored too deeply. Therefore, what is content marketing and what does it entail? The concept is simple. Content marketing is the consistent formation, organization, promotion, and circulation of material that current and potential consumers may find useful and may ultimately alter and/or enhance their pattern of consumption. Content marketing can take a variety of forms such as using apps, videos, podcasts, blogs, and other forms of online media.

With the growth, reach, and promotion of the use of the internet as well as the proliferation of social media, an open and willing audience is at your mercy. Once it is done well, positive results are guaranteed like shooting fish in a barrel. Additionally, smaller businesses that have limited budgets should gladly jump on the content marketing bandwagon. Creating thoughtful, well researched content would only serve to benefit their companies through the free or inexpensive generation of leads, branding for their businesses, reduction in market costs, and interact with patrons who may consider them authorities in their fields because of the production of high quality content.

However, for content marketing to be effective, a strategy or some sort of methodology should be employed. Nothing should be done on the basis of guess work. You must be deliberate in your approach. To effectively understand the demands of the market and the information people are willing to invest in, it is advised that some sort of research is carried out before delving into the world of content marketing. Once done well, content marketing could be a sustainable venture so taking a shot in the dark is not encouraged.

Another useful component of creating effective and helpful content is to always keep in mind that the information should appeal to the patrons’ emotion and senses. Generally, most individuals would consider themselves to be rational beings. However, we are guided and sometimes overtaken by our instinct and emotions. Just ask the lady in the mall who just bought her 50th pair of shoes or the NBA fans who bought their latest teams’ gear. These persons may have practical, rational reasons why they forked out the cash, but in many instances, purchases are made because of the emotional connections individuals have with certain products. Therefore, created content should be engaging and emotionally charged.

Consequently, with the benefits that content marketing could generate, you should seriously consider using it to get ahead. However, ensure that you are strategic in your approach and formulate content that tugs on the emotional heart strings of your current and potential patrons.

 

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