Tag Archives: Grenadian Small Business

Business Start-Up Entrepreneurship

5 Common Mistakes to Avoid When Naming a Business

One of the most difficult parts of the entrepreneurial journey is in naming the business. On many occasions, entrepreneurs are stumped for extended periods while brainstorming to decipher the appropriate name for their businesses. In many cases, some enterprises pay large sums to business naming companies to determine the best name for them. For entrepreneurs whose companies represent a brand, the naming process is easy since the business will simply take the name of the brand. However, in a more general context, the previous situation somewhat demonstrates an outlier, so the naming process it is not always as easy. Thus, many businesses sometimes get it wrong. A company’s name is quite essential since it can be considered as the foundation on which it is built; therefore, everything else will be dependent on its success. Below we take a look at some of the most common mistakes entrepreneurs make when naming their businesses. These should be avoided at all cost.

  • Naming Based on Location– Creating a name that is centered on the current location of a business is one of the mistakes that many businesses make especially if the entrepreneur intends to expand in the future. For instance, many businesses name themselves after their country, village, or town such as St John Pizzeria thereby limiting the owner if he/she decides to open another pizzeria outside of St John. Therefore, business owners should always try to make their business name more open in anticipation for future growth.
  • Having an Obscure Name- Over the years, I have come across many businesses with names that are difficult to pronounce, challenging to spell, and in some cases, I simply do not know what the name is supposed to mean. This situation should be avoided at all cost. While many entrepreneurs try to be unique with their business’ names, they should ensure that they are not shooting themselves in the leg with a poor naming strategy.
  • Choosing a Name and the Domain is Unavailable– Many entrepreneurs go crazy after they select a name for their business, start building the foundation for the business, construct their website then attempt to register their domain name only to realize it is already taken. If such an unfortunate eventuality occurs, they then either have to rethink their business’ name or try to buy the domain from whoever owns it. Therefore, to avoid such a situation, business owners should ensure that as soon as you select a name find out if the domain is available, and once it is unfilled, purchase it immediately. Taking such proactive steps would save considerable amounts of time and unnecessary stress in the future. The same goes for twitter, Facebook, and other social media platforms. Business owners should also ensure that their businesses’ names are available on those platforms since social media can be used as a vital marketing tool.
  • Infringing on Someone Else’s Name– When entrepreneurs decide on a name for their business, it is greatly advised that they search in the registry for trademarks in whichever country they reside. Not using a name that is already registered can help avoid costly legal problems in the future. If business owners do not have the time to do a thorough search, it is advised that they get someone to do it for them.
  • Choosing Names that do not relate to the Business– While a name is being chosen, entrepreneurs should be mindful that they do not choose a name that has nothing to do with what the company will be engaged in to avoid confusion of their customers. They should ensure that people can relate what the business does through its name.
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Best Post Caribbean Entrepreneurs Entrepreneurial Stories

Up and Coming Caribbean Entrepreneurs: Amy Jones (Grenada)

The Real Kimron Corion Present up and coming Creative writer and aspiring entrepreneur Amy Jones from Grenada and her first book of poetry entitled Beyond Fables: Poetry which was illustrated by Solanche Roberts.
Who is Amy Jones?
To begin, I’d state that I’m a 21 year old creative writer who’s been writing roughly for about 13 years. I started writing short stories and poetry in Primary School and I’ve never let go of it since.
I attended the Mileage Pre School, The St. Andrew’s Methodist School, the St. Joseph’s Convent, T.A.Marryshow Community College and I am presently preparing to further my studies in the Caribbean Nazarene College, Santa Cruz, Trinidad.
I am a member and young leader of the Grenada Girl Guides Association, a volunteer with the Grenada Education & Development Programme and also a member of the Writers’ Association of Grenada.
I am a seasoned performer; I have taken part in a few events, one of which is our annual “Voices” put together by the Writers Association of G’da (WAG)
BEYOND FABLES
My book is entitled, “Beyond Fables: Poetry” and as the name suggest, my work goes beyond the fantasies and fables and delves into real life experiences and situations of persons (mainly young women) written in the form of poetry.
Beyond Fables: Poetry was started about 4 years ago and was finally published in March 2014.
There are 13 poetic pieces in this anthology. The book is divided into 4 sections, they are: Encomiums to Mothers, Celebrating Strong Black Women, L.O.V.E, and the Struggles of Women.
Each section highlights issues as the names suggest. Early last month, June 2014, over 100 copies of Beyond Fables: Poetry was sold across the world. Books were bought, read and reviewed from small Caribbean Islands to large countries such as United States and China.
Although my choice of studies is Child Psychology and Counselling, I do see my writing continuing for as long as I have the ability to write. I am already working on my second book which is presently in the pipe line.
I have plans on doing audio copies of my books which may be available in the not so distant future.
My books are available on the following sites: Create space and Amazon.com
The information is as follows:
Beyond Fables: Poetry
Authored by Ms. Amy J. W. Jones, Illustrated by Ms. Solanche K. Robert
Amy’s Contact information are as follows:
 
+1-473-533-2284 (cell) 
+1-718-880-5701 (magic jack)
madammeme (Skype)
 This is the first in a series of stories about up and coming Caribbean Entrepreneurs, Next we feature an up and coming Fashion designer, currently doing some good works throughout the Caribbean.
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