When I younger, I wanted to become a soca artist. I even started writing songs with my friends, but I quickly realized I didn’t have what it took, so I decided to focus on what I was good at. In the past, soca artists advertised themselves to the public with the help of radio stations, DJs, and promoters, who booked them for shows. Therefore, artists didn’t have much control over their brands; however, because of technological advancements, the script has been flipped. Today’s technology now gives artists a significant say regarding the distribution and exposure of their musical products.
There is no other social media platform like Instagram which is geared towards interactivity. Attractive pictures get their first comment and like within few seconds of posting. However, unlike other social media tools, communicating on Instagram exclusively revolves on visual stimuli because of its format.
Generating More Followers And Likes
Comments and likes play a major role on Instagram as both of these interactions lead to getting more followers for your Instagram profile. But to make sure that there is frequent interaction followed by great coverage, your content as well as the entire user profile must be inviting as well as active.
One method to enhance your Instagram game is to buy Instagram likes. Of course, there is no harm in doing so. But what if there is a procedure where you can purchase Instagram likes and followers and use some engaging tactics side-by-side. Isn’t it great?
1) Posting Regularly and Daily
Sometimes the best content tactics won’t work if there is not enough material to publish. It is not necessary to post many pictures on Instagram in a single day. One snap is enough if the content is of high quality.
Instagram users like to see worthwhile content and just by checking out some of the popular and likable Instagram profiles, you can understand the importance of quality images.
2) Editing Posts
Sometimes you might have made a spelling mistake or forgot to add a hashtag. Well, don’t worry about it. Once content is uploaded on Instagram, you can easily make the necessary edits to the text. But you cannot modify the filters, so make sure to pick them wisely the first time; else you will end up re-uploading them.
3) Posting Content When Interested Users Are Online
As you are aware from other social media platforms like Facebook, ‘Social Timing’ is one of the critical and magic phrases that you need to know. But is this common knowledge so popular that people follow it? No! Just take a closer look at the content present on Instagram. Many people are still not utilizing or paying attention to it.
As a consequence, high-quality content gets published, but there isn’t a single person to view and comment or like them. And what is the use of posting when there are no interactive users to grab the useful information?
4) Never Missing Posts Of Your Favorite People
It is common to have a favorite Instagram profile that you follow. And these Instagram profiles consistently post interesting pictures, and you might not be aware of it.
Luckily, there is a method to filter your favorites and avoid missing the posts. Among the various snaps of babies, cats, and dogs, filtering the desired photos is easy. You need to go to the particular contact that you like, click on the three dots present in the top right. Then choose the option ‘Turn on Post Notifications’.
5) Provide a Specific Call-To-Action For The Post
Would you create a landing page which doesn’t have a good call-to-action? Obviously not! Then why is that there are various social media posts on Instagram which are not able to bring in active responses. You need to realize that most of the users might respond to your instructions and follow them, not everybody.
But it doesn’t mean that you should not include a call-to-action like ‘tag a buddy who likes this snap in the comment section’ or ‘double tap if you feel the photo is beautiful’ as you post photos on Instagram.
Through their impact, you can know how successful these measures are. Just keep in mind that if the engagement rate increases, then you are on the right track. And you need to intensify and develop the given principles further.
6) Arranging Filters As Per Your Preference
There are filters that you like and make your pictures better compared to others. It can be a massive taxing procedure to sift through the entire list of the filters to choose the one that you want. But with Instagram you have the option to hide the filters that you don’t want.
So, you can rearrange your filters in such a manner that the first five are the ones that you commonly use or like next to the original picture.
7) Re-Posting Popular Content
One of the major aspects of your Instagram analysis is you have to check which content is popular in general. It is easy to find that information by checking out the number of comments and likes that individual post gets. Posting regularly will make sure that you get a solid base that you can use to compare your success rate.
Through your comparison, you can understand which type of content works best. And such kind of content is what you need to publish regularly and provide your targeted groups with.
8) Get The List Of Posts You Liked
Sometimes it is good to know which posts you have liked. This is good especially when you can get the lists of people who have liked or commented on your posts. Isn’t that something you would be keen to know?
9) Using Special Hashtags Related To Your Brand
Major businesses and brands are not the only ones who have the right to use hashtags. You can utilize this awesome tool in a similar manner. Even if you have just started posted on Instagram or are a novice, it is recommended to use hashtags.
By branding your content with hashtags, you are ensuring that your content is more associated to your business as well as the brand. Also, it helps you to monitor which content has been already posted and is effective. Plus it can help to find out if any of your interesting photos have been shared on Instagram through third-parties. No doubt, using hashtags brings a positive contribution to your business as well as your brand.
10) Clearing Search History
There can be situations when search history is useful. But other times, you might want to avoid getting reminded about the profiles stalked by you. To clear the history of your Instagram’s activity, you need to click on the ‘Settings’ option of your account and select the ‘Clear Search History’ button.
11) Converting Your Account To Private
Sometimes you won’t want the whole world to follow you and see what you are posting. And now is the best time to convert your account into private. So, it means that individuals must provide a request to follow you, and they will not be able to view what you post or check your account until you accept their invitation.
12) Finding Out Trending Hashtag That Attract Huge Attention
Like other platforms, on Instagram certain content belonging to a particular topic gets often repeated and that too over a period of time of time. Hashtags are often associated with such content, thereby enabling individual hashtags to be often used. It is easy to find out about these specific hashtags and use them for yourself, especially if the topic is an excellent match for your content.
Websites such as iDigic help you to Reach a wider audience on Instagram and bring in more interaction at the same time.
13) Interacting With Followers And Other Instagrammers
To boost the engagement rates of your content, you need to make yourself active. Keep in mind the golden rule that if you get any comment or feedback, make sure to thank and reply to the contributor.
It doesn’t need to be an extravagant or elaborate text. Just keep the response concise and simple and make sure to thank each of the users who have shared their opinion.
14) Prevent Certain Individuals From Checking Your Instagram Stories
Recently, Instagram added a particular feature called Instagram Stories. It allows users to share a short live clip which remains active for 24 hours. Now if you don’t want certain individuals to view these stories, you can filter them out.
For hiding the stories that you post, you need to go to your account and choose the ‘Settings’ option present in the top right. Then go to the ‘Story Settings’ option and click on the ‘Hide Story From’ option and choose the particular users that shouldn’t view the stories.
15) Reducing Usage Of Mobile Data
If you don’t have enough or huge data allowance on your device’s contract, don’t fret. You can set Instagram to use less data. It is simple, but you need to keep in mind that it will take a longer time to load images and videos.
Instagram has been around for a while. Just because, you can use the best filters or know what filters bring out the best in your photos, it doesn’t mean you are well-versed in using Instagram. There are certain tricks and hacks that you must utilize to ensure that your Instagram account gets the required attention of your potential customers. By following the tips given above, you can gain a better understanding of how effective Instagram is as a marketing tool.
For a very long time, many people have advocated using Snapchat for marketing especially if the intention was to reach millennials. While I agree that Snapchat is a useful tool, I must admit that I have not been using it to market myself or build my brand. Instead, I have stuck with the more traditional platforms like Facebook, Twitter, and Instagram simply because that’s where I can most readily find my target audience. Admittedly, I know ignoring Snapchat was not wise, especially when social media experts like Gary Vaynerchuk put their reputations behind it, but I was stuck in my ways until a recent development.
Lo and behold, one of my preferred platforms, Instagram, recently launched their own version of Snapchat with their stories feature and guess who has been using stories on a daily basis. Yes, this guy! Honestly, I love Instagram stories. I get to share moments in my day with my audience which builds a better connection and lays the foundation for my brand in the long run. However, with the unveiling of Instagram stories, I have observed that many people on social media have been complaining that Instagram is copying Snapchat, so I want to give my opinion on the matter.
First off, why care if Instagram is mimicking Snapchat with its stories feature? In my assessment, it’s simply a smart business move on the part of Instagram. With its growing user base and increased demand among young people, Snapchat has proven that it has the correct formula. Instagram itself is no slouch and currently has over 500 million monthly active users. Consequently, what better way to keep its users on its platform? You guessed right! Give them what they want. Therefore, it makes perfect sense for Instagram to rival Snapchat with similar, attractive features to keep them happy vs allowing them to switch to Snapchat to enjoy its benefits. Now I am not promoting Instagram; I just think it was a brilliant and strategic move by Mark Zuckerberg and the Facebook entourage. People like me who didn’t want to manage a whole new profile and build a new following by switching to another platform, Snapchat, to start sharing their stories can now get everything done inside the “gram”.
Instagram stories is also pretty easy to use. Anything you share lasts for 24 hours, and you could delete it before if you wish. To share a story:
- Click on your Instagram home tab
- At the top of the page, you will see the stories of others and above that the button to ad new stories
- Click this and it will take you to your camera where you can take a picture or hold down on the take picture button to make a video. At this point, you can edit your footage by adding text or a drawing of your choice
- Click on the upload button
You can also upload videos and photos that you have in your phone’s gallery
- To select from your gallery, place your finger on the screen then swipe down, and you will get access to your phone’s gallery
- If you want to see how many people and who saw your story, click on it and with your fingers on the screen swipe up
For those who complained when Instagram introduced its stories feature, I have unfortunate news for you. I believe that Instagram stories is great, and it’s going nowhere. Also, for those of you that are saying that Instagram stories will kill Snapchat, consider reconsidering your position because to date, I have not come across any evidence that adequately substantiates your claim. Feel free to share your thoughts about Instagram’s recent addition with me in the comments section below.
When I younger, I wanted to become a soca artist. I even started writing songs with my friends, but I quickly realized I didn’t have what it took, so I decided to focus on what I was good at. In the past, soca artists advertised themselves to the public with the help of radio stations, DJs, and promoters, who booked them for shows. Therefore, artists didn’t have much control over their brands; however, because of technological advancements, the script has been flipped. Today’s technology now gives artists a significant say regarding the distribution and exposure of their musical products. Social media platforms like Facebook and Instagram practically give soca artists, regardless their stature in the industry, a somewhat even playing field. Artists now have the power to control and build their brands while bypassing the “badmind” DJs who often times intentionally neglect to share their music. Consequently, social media platforms are now making it easier for thriving musicians.
Uploading Music Natively vs. Sharing YouTube Links
Facebook is now big on video sharing as evidenced by their push with video ads, 360 videos, and Facebook live. Sometimes, when artists share their music on Facebook, they first upload it via YouTube then share the YouTube link to Facebook. Going forward, however, consider uploading your videos natively to Facebook instead. Facebook is in direct competition with YouTube and unfortunately for soca artists, Facebook’s algorithms punish videos shared with YouTube links. Therefore, you will be rewarded with more reach and views if you upload your videos directly to Facebook. Mind you, you should upload your music to YouTube as well, but just be aware that if you want more reach on Facebook, don’t share the YouTube link.
Share Short Clips on Instagram
Before, videos on Instagram could have only been 15 seconds long. Today, however, you can upload 60 seconds videos. Therefore, don’t be afraid to share a one-minute clip from your video to pique listeners’ interest.
As previously mentioned, video ads are now a major part of Facebook’s product. So do you know that by spending $5US or less it is possible to get thousands of video views on Facebook? Obviously, you would need to know how to setup and run a Facebook video ad, but hey, it’s not difficult. You can visit YouTube for tutorials or contact me, and I will show you how. At the moment, one of my clients is a jazz artist, and we have been using video ads to promote her music and concerts, and the results have been phenomenal. Consequently, I advise soca artists to start taking advantage of this opportunity as well. Instagram ads are now becoming a big deal too, so you should definitely give it a shot also. Just imagine it’s the carnival season, and you are a new artist with a “wicked tune”. However, only the established names are getting radio time. Instead of accepting the status quo, here is a simple solution. You could circumvent the system by spending just $5US to promote your music even if you don’t have an actual music video, which isn’t totally necessary. Many persons, including myself, often listen to music on YouTube or Facebook with just a still picture. Therefore, with such a small but effective investment, you have little reason to sit and wait for radio play when you have the tools to get your music out to a much wider audience than the radio can offer.
Consistency and Building a Community
Shows like Power or Game of Thrones are successful in part because they don’t ignore social media. Even after each season’s finale, they are still active on Facebook and Instagram reminding you of the just concluded episodes and in preparation for the new. With that said, soca artists should pattern their social media habits after those successful franchises instead of using a cyclical approach. From observation, many artists are very active on social media during the carnival season; however, after the festivities are over, they make a huge mistake by going silent. Therefore, they should consider year-round promotions on social media to garner as many supporters, sales, and job opportunities as possible. Also, many soca artists mismanage Facebook and Instagram. Instead of using the platforms as a vital business tool and as a means of building a community around their music, they unfortunately, use them to spread their unfounded information, divisive topics and display unsavory conduct, which may alienate supporters and potential patrons. Consequently, artists should refrain from the negatives and strive to build a community around their music. And if they need help building, their music community, it is advised that they speak to a Facebook or Instagram strategist.
In keeping with the use of videos, I have realized that some Grenadian promoters now use live streams to increase their business ventures’ reach. Further, as soca artists, you can also live stream your performances through platforms like Facebook Live. Obviously, the actual streaming would have to be done by someone else like a member of your management team or friend of course, but you should consider live streaming your performances, the process of making your music, or practically anything you think will interest your fans to build brand equity. Right now Facebook’s algorithms are very favorable towards live videos so don’t pass up on this opportunity.
Pardon my tone but please stop posting nonsense on social media. Remember that most patrons tie your contributions to your products. Therefore, if you are deemed to be a constant poster of valueless material, it is possible you would tune out your intended audience when it matters. Therefore, please ensure that your posts are entertaining, educational, positive, or provide some kind of significance to your fans. Like I stated above, be consistent while providing value.
Admittedly, many more strategies for brand building can be done; however, these are some of the basic approaches that every Grenadian soca artist and those throughout the Caribbean should take if they intend to make a mark in a potentially lucrative business. At #IamGrenadian, we have shared the stories of many Grenadian soca artists, and as a digital marketing strategist, I felt it was my obligation to write this article to hopefully help others. Also, these methods go beyond soca music; they can be effective for any genre. Therefore, since you now have the power to build your brand using these platforms, just ensure that you use them properly or seek the services of a social media strategist if necessary. Also, for those who may object to getting help because you have a Facebook page and Instagram profile consider this. Having a car doesn’t make you a mechanic, so having access to the necessary social media platforms doesn’t make you a Facebook or Instagram marketer. Consequently, if you are trained in social media marketing, perfect, if not, then get up to speed or work with someone.