by user | Dec 27, 2021 | Digital Strategy, Social Media, Social Media campaign, Social Media Marketing
A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign. The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery,...
by user | Jan 8, 2019 | Grenada, Grenadian Events, Social Media, Social Media Marketing
I believe we can all agree that Grenada has gone digital, every Grenadian with a smartphone has one of many Social Media apps on it. The problem with that is it makes our attention very fragmented, we are no longer just watching GBN or just listening to Boss FM. We...
by user | Dec 16, 2018 | Career, Social Media, Social Media campaign
Many courts have upheld the right of employers to see everything in your social media accounts. Employers even study the social media accounts of prospective new employees before they’re hired! You can even be forced to log in and provide full access! Avoid making...
by user | Sep 30, 2018 | Caribbean Entrepreneurs, Social Media, Social Media campaign
Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North...
by user | Sep 11, 2018 | Social Media, Social Media campaign, Storytelling
One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign. The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms...