by user | Jan 11, 2023 | Caribbean Businesses, Caribbean Entrepreneurs, Social Media Marketing, Social Media Success, Storytelling
As we enter 2023, I am sharing some social media tips and strategies from which Caribbean businesses and organizations can benefit. If you are interested in implementing a Social Media Programme in your business, check out my new E-book here- 5 Steps To Implementing A...
by user | Nov 22, 2022 | Social Media Marketing, Social Media Success, Social Network
I took a break from working a while ago and sat down to watch an episode of “The Neighborhood.” The Neighborhood is a comedy series on CBS starring Cedric the Entertainer as Calvin Butler, Max Greenfield as Dave Johnson, Tichina Arnold as Tina Butler and...
by user | Oct 22, 2022 | Content Creation, Creative, Social Media, Social Media campaign, Social Media Marketing
In the last two years, I noticed a significant shift in the world of Social Media Marketing, maybe Marketing as a whole. Entrepreneurs, business people, marketing, PR, and Communications managers are all overly obsessed with media and the medium through which they...
by user | Dec 27, 2021 | Digital Strategy, Social Media, Social Media campaign, Social Media Marketing
A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign. The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery,...
by user | Nov 22, 2018 | Caribbean Entrepreneurs, Social Media, Storytelling
On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a...