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Tag Archives: social media

Content Creation Creative Social Media

Changing the Content Creation Game- My Review of Visme

I have always been an advocate of content creation. Personally, I firmly believe that every piece of content that any individual were to put out online should contain some sort of visual element. A couple months ago, I created a PDF and wrote an entire blog post about apps and websites entrepreneurs and content creators can use to create content. Since then, I have come across a number of other content creation tools. However, the one I have been most impressed with thus far is Visme found at visme.co. The online tool is easy to use allowing anyone to create amazing infographics and presentations which can be published online, embedded on your website, or even downloaded for offline use. Also, before you get sceptical about my endorsement, please note that I do not work for Visme nor am I an affiliate. However, because content creation and helping others are areas I am passionate about, I believe it would be remiss of me to not mention how impressive the application is.

Visme allows anyone from the experienced designer to total tech newbies to transform boring data into visually appealing content. In the past, people heavily relied on programmes such as powerpoint and other similar tools to create their presentations. However, I believe that Visme has improved the content creation process especially with it user-friendliness. Therefore, if you are looking to become a better presenter and communicator, Visme is the tool for you and a must have for your toolbox.

visme

Currently, bloggers are using Visme to create static graphics, interactive presentations, and infographics to support otherwise unappealing text content and increase engagement with their audiences. Educators and students are also using it to improve communication on various topics while small businesses and organizations use the application to better engage and market their products and services to potential customers.

Most importantly, most Visme features are free for all users, and it just takes just a few seconds to register then start creating your first project. Other features, such as downloading projects for offline use, password protection, access to premium widgets and templates however, are available for an affordable fee.

pricing

While many online content creating tools exist, I like Visme because:

  • No coding or design experience is required.
  • It allows users to download content in all popular formats: Web URL, Image, PDF, and HTML.
  • It allows users to add interactivity and animation to any object.
  • Music/audio can be attached to projects while personal audio can be recorded within Visme.

Unlike programmes like powerpoint or other similar tools, Visme has a ton of features within its application such as text widget, animated text, millions of searchable images, and thousands of high-quality vector icons in over 20 categories. The tool also has tons of graphic images for every type of project. Personally, I am a non-designer, and because of my designing ineptitude, I have always hated starting a project from scratch in an attempt to create a great looking piece of content at the end. With Visme however, I don’t have such a problem anymore simply because of the many new infographic and presentation templates the tool possesses. Another feature I am very impressed with is the ability and the ease to animate any object. You simply click on the object then select “animate this object” and choose an animation from the animation engine.

visme-text-widgetsvisme-templates

One important aspect of branding your business is the use of the correct font and Visme has over 100 professional fonts that can be applied to all text objects. One feature that amazed me about the use of the fonts is that I can use one font for one word and another for another word in a text block.

Additionally, the text editor is one of the best I have come across to date. Not only is it simple and very intuitive, but I can add vertical and horizontal text padding.visme-text-padding It is also possible to now highlight words or phrases within a text block and apply styling while keeping the rest of the content’s formatting intact. That innovation alone was enough for me to try Visme to help with my content creation projects because in other text editors including the previous Visme editor, such a feature is nonexistent. Furthermore, any number of objects can be selected then duplicated, and even multiple objects can be copied from one slide to the next. Such a function is best when you do not want to duplicate an entire slide but just certain parts.

Now get this, you can also upload your own MP3 into your slides or use any of the already huge library of audio tracks for your projects. Moreover, if you have images from one project that you want to use in another, you can obtain it where it is located. Visme also offers powerful data visualization capabilities through a series of Infograph and Chart Widget tools. Admittedly, this is another one of my favourite features and may be yours too. You can then take boring data then convert them into stunning visuals that are fun to look at especially if you are giving a presentation to others. These charts are also animated, so it’s easy to add swag to them.

visme-audio-tool

Again, I must reiterate that I do not work for Visme nor am I an affiliate, so I would not get any financial compensation for writing this. Personally however, I tried the tool because my aim is to create some sort of infographic or visual representation for each of my blog posts I create. Therefore, I used it to test its capabilities for a designing novice like myself, and I am very satisfied with the outcome. I have done my investigation, and I now encourage you to do yours. Check them out at visme.co, try it, and let me know what you think.

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Facebook Social Media

My Social Media Strategy For 2016

One the #AskGaryVee Show, Gary was asked about his social media strategy for 2016. I thought his answer was quite interesting and its something I am into and I believe you guys will find value from it as well. Tell me what you think in the comments below.

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Business Start-Up Entrepreneurship Videos

Wanna make more money ?? Elimnate these two things ASAP

I don’t think anything I write to introduce this video will do it justice so i’ll just say here are two things that you need to get rid of now to make more money from the master himself, Gary Vaynerchuk

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Business Start-Up Entrepreneurship Facebook Social Media

Why Only the Market Gets to Determine if You Will Succeed in Business

Lately, a lot of changes have occurred in the business landscape. One such change I firmly believe may be the best is the use of social media. My opinion is also held by many successful entrepreneurs like social media guru Gary Vaynerchuk, who normally refers to social media as the current state of the internet. However, I am appalled by the number of small businesses owners that are not making use of the opportunities that social media presents. Additionally, I feel compelled to mention that in this current business climate, which is marshalled by useful tools like social media, THE SUCCESS OF ENTREPRENEURS/ARTISTS/CREATORS NO LONGER STRICTLY HINGES ON OTHERS. For instance, if you sing, it isn’t absolutely necessary to use a studio to approve your music or a producer to work with you. Instead, all you need is a smartphone to record yourself singing then upload your product to YouTube or Facebook to start building a community around your music. Also, if you are an aspiring writer, you don’t need the permission of a publisher; instead, you could start a blog and populate it with your pieces.

In this day and age, individuals shouldn’t be given the privilege to dictate the direction you take in your life as an aspiring entrepreneur or personality. Instead, let the market determine whether you succeed or not. Therefore, if you are courageous enough to put yourself, your idea, and eventually your product or service out there, the market will reward you if it up to standard and satisfies the needs and wants of the consumer. One of the best examples of this truth is in the movie industry. The Legend of Tarzan received terrible reviews from critics, but it still went on to be a big winner at the Box Office. Consequently, the trend insinuates that it is possible that the influence of critics may not seriously affect the success of a film; instead, the market will determine its success. Therefore, one should be willing to be proactive, ignore the naysayers, and let the market determine if success is possible.

One morning, I was sitting on my couch watching CP24 Breakfast, and Steve Anthony was interviewing a member of LMFAO; I believe it was RedFoo. He said something that stunned me. He was speaking about how hard it was to reach his fans and to get their music out, especially on Facebook. As a Facebook marketer, I was genuinely appalled by his assertion and potentially misleading statements. Admittedly, it’s true that organic reach on Facebook is down, and the company recently changed its algorithm to show more posts from friends and less from businesses forcing us to pay to play. However, looking at the situation logically, any network with over 1 billion active users should be worth your time, so I still believe it is the best platform to reach your desired audience. You just need to figure out how to maximize its capabilities, and the market will reward you. Also, you should utilize Facebook advertising, even if you feel forced into a situation where you have to pay to reach your community. Consider this scenario, would you prefer to pay a monthly rate of $1,000 for television ads with no guarantee you will reach your target audience or pay Facebook as little as $5 dollars a day to reach your potential customers? Personally speaking, I think I’d prefer to pay for ads on Facebook any day.

Moreover, if you have a dream to start a business, don’t worry what anyone says unless that person is part of the target market you’d want to reach. Instead, give your idea a chance and build a community around your business for free or at worst minimal cost using what may be the best thing to happen to entrepreneurs in the modern era, social media. Again I must emphasize that you shouldn’t be afraid to start. However, please be mindful that the market rewards good but by the same token, it kills the inferior. Therefore, you should never offer substandard products with the hope that marketing would be the solution. However, at least give your idea a chance by starting and properly incorporating social media because based on recent business advances, the market significantly influences success.

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Entrepreneurship Facebook Social Media

Krewella, Social Media for Musicians & the Business of Music

Today I am sharing episode 215 of the Ask Gary Vee Show, sharing this because I have recently starting working with musician clients and I can relate to everything they’re talking about. I also had to share because this morning while watching news on CP24, Steve Anthony was interviewing LMFAO about their tour in Canada. One statement that stood out to me was when the guys said this “It’s hard to reach our fans, Faceboook doesn’t allow you to anymore”. I was stunned by this statement. I will do another post about this, however in the meantime, I think Gary does justice here.

On this episode Gary have Krewella with him as they tackle questions about:

-How to grow your brand on social
-The importance of knowing your fans
-Staying grounded in a fake world

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Caribbean Entrepreneurs Social Media

Get Brand Exposure and Build Credibility with a Twitter Chat

Social media platforms, particularly Twitter has been growing exponentially over the past months. Consequently, Twitter’s growth can provide entrepreneurs with a plethora of business advantages once used properly. Business owners can creatively utilize its services to grow their brand online by hosting twitter chat for free. A twitter chat is a live event where people attach a hashtag to their tweets to discuss a particular topic. The host of the chat poses questions using the hashtag, and a guest will then tweet out answers using the same hashtag. The people you invite to be part of the twitter chat can search for the discussion with the hashtag you selected and join the discussion by asking their own questions or answering previously asked questions.

Problems that may be faced when hosting a twitter chat are remembering to include the hashtag in every post and seeing all the posts with a particular hashtag in one place. Therefore, for those reasons, it is wise to use certain tools for assistance. To resolve some of the named issues tools such as Twub and Tchats, which automatically add your hashtag to every tweet so you do not have to remember, Tweetdeck, and Hootfeed from Hootsuite can be utilized. For the most effective usage, check each one out to determine which is best and easiest for you.

To fully maximize the marketing potential and increase brand awareness using twitter chats, you need to select a hashtag that is memorable, short, and unique. Twitter has a 140 character limit so ensure that the hashtag is not very long. Therefore, both you as the host and your guests need to be prepared for the level of interaction that will take place. Ensure that your guest is someone knowledgeable in a particular topic and able to provide enlightening but concise answers to different questions. To make the process more efficient, send your guests a list of possible questions that may be asked, allowing them the time to prepare short answers advance. Another area that should not be overlooked is the speed with which responses are generated. Consequently, both you and your guest need to be able to type quickly as a lot of questions can possibly come in based on the interest in a particular topic and the number of people on the chat.

On a twitter chat, whenever you respond to a particular question from a participant, you should start your response by mentioning the person’s name so everyone can see exactly who you are responding to. For instance, if you were direct a reply to me, you should start with @kimroncorion then continue with the intended message. Once you have planned your twitter chat, spread the word. Broadcast it via all your social media channels, share with people on your email list, ask your guests to share it with their communities and their followers, and ask their followers to share with their friends that may have an interest in the topic you will be discussing.

Once your twitter chat is finished, make a summary of all the questions that were posed and all the responses that were given then share them with your community so people can see everything. You can also add other information you find useful based in the questions asked. You should not make your twitter chat a one-time occurrence unless it is for a one-off event when continuity would not be necessary. Thus, select a time, whether weekly, biweekly, or monthly but make it continuous once the situation warrants such an approach.

 

 

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Featured Social Media

10 Inspiring Quotes From Social Media’s Finest

As I immerse myself in social media on daily basis, there are a number of power influencers in the social media arena that I constantly go to for information. These people provide invaluable insight in areas such as content creation and curation, social advertising, and blogging. Admittedly, they have been instrumental in my rise through the social media ranks, so I would like them to assist you also. Consequently, I have decided to formulate a list of inspiring quotes from some successful people that I am certain will motivate others like myself as we journey through the world of social media together .

Mari Smith- “We must develop a thick skin. With an unshakeable sense of self – and a commitment to being compassionate – nothing will faze you.”

Kim Garst- “Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.”

Jay Baer- “Social media creates kinship between companies and customers, and kinship equals purchase intent.”

Gary Vaynerchuk- “Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.”

Guy Kawasaki- “The biggest daily challenge of social media is finding enough content to share. We call this “feeding the Content Monster.” There are two ways to do this: content creation and content curation.”

Charles Leadbeater- “You are what you share”

Seth Godin- “Marketing is no longer about the stuff that you make, but about the stories you tell.”

Michael Stelzner- “Marketing is the process of persuading others that what you have is what they’ve always wanted.”

David Meerman Scott- “Think like a publisher, not a marketer”

Mark Zuckerberg– “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

 

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Featured Social Media

Traditional Advertising vs Facebook Advertising

Consider the following scenarios. Imagine you have two options to market and promote your business. The first option costs $4000 and requires you to sign a contract with a radio or TV station or a local newspaper that will the run your ad three times a week. Accompanying the deal is the nervous wait to see if your investment will pay dividends. You have to hope that they are able to reach the audience you intend to target, trust that people do not change the station or channel during advertisements, and to make matters worse, if you want to make changes or add additional content, you have to pay more. All in all, this arrangement provides no guarantees and can be an uneasy period.

In the second scenario, you run ads on Facebook, spending as little as 1 dollar a day to as much as you can afford. You also have the added benefit of targeting the specific audience you want to reach. For instance, if you own a pizzeria, you can direct your ads to only pizza lovers.  You can run ads to anyone on an email list, people who are similar to those on our email list, or even the persons who visited your website. Also, if you are selling a product online, you can retarget people who visited your checkout page and did not buy. Additionally, you have control over when your ads run, and you have the liberty to make changes whenever you want at no additional cost.

Personally, I am all for spending money on advertising and promotion; however, I believe that such an investment should be done smartly. While traditional advertising like radio, TV, and print media have their pros, social media platforms like Facebook is making it much easier for entrepreneurs, especially start-up and small businesses to advertise and reach their target audience at minimal costs.

Therefore, which of the following options would you prefer? Which one would you choose? For me, I do not have a huge marketing budget like some of the massive companies, so I will go where I get the most bang for my buck. That is why I prefer to use Facebook advertising. Using Facebook allows me to generate targeted leads, customers, and get maximum brand exposure. Small businesses could potentially double, triple, or even see their companies grow as much as tenfold without spending a fortune using Facebook ads.

Now it is your turn to choose so choose wisely.

In the meantime, I have a FREE gift for you. if you use Facebook for business, you need to download this Free E-book by Kim Garst that shows you 27 Killer Facebook Post Ideas for your business.

Click Here to Download

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Entrepreneurship Featured Social Media

How to use Social Media to Build Your Caribbean Brand

Many great brands and even small businesses have been experiencing a lot of success with Social Media over the last couple years. Businesses in North American and Europe have all taken to Social Media to amplify their brands’ presence. These companies have all been experiencing different levels of success with Social Media. There are even ordinary people who have been able to build a brand for themselves and a community around themselves using Social Media. Caribbean Brands have been using social media for the same purposes as well, however there are many brands in the Caribbean that are still resistant to change and resistant to the idea that social media can be the vehicle to take their business to the next level.

 

Why Caribbean Brands Need Social Media
There are many reasons why Caribbean Brands should be using Social Media, some of these includes;
1. Increase Exposure – Businesses, especially small businesses can get more exposure on social media for little or no cost to them. People spend one hour on average on Facebook alone, and more time on other platforms. You need to be where your audience is.
2. Grow your business – There are three ways to grow a business, you can increase the amount of clients, increase the average amount of transaction per client or increase the average transaction value per client. Social Media is ideal for this because you can achieve all three business growth strategies there.
3. Connect with your clients on a personal level – Social Media allow you to connect one on one with your clients, you can speak to them and they will respond. Also social media allows you to offer customer service to your clients, it’s always amazing when I have a problem with a company and I can tweet them and someone from their customer service team reaches out to me.

How to Implement Social Media in your Business
Implementing Social Media in your business as part of your marketing strategies or business growth strategies is easier that most people would think
1. Conduct A Social Media Audit – The first thing that a business need to do is conduct a Social Media Audit
• Find all your Social Media Profiles and document them, ensure you know
-Why you’re using this profile
-Why you want to use it
-Your main goals for using it

-Whether your Target market is using it

• Check the details of all profiles and fine-tune them, ensure consistency across all platforms with the message being sent and images

Amplify Your Business Online

Go from unknown to well-known online with the proper strategies. Get your free audit done and learn the strategies needed to do so

Click Here to get your Free Audit

 

2. Create a Social Media Policy – A policy will mandate how Social Media will be used in the business. What will be your voice on Social Media, who is allowed to post on behalf of the company, how the company will respond to critics, what type of contents will be posted. Also what employees should be allowed to post since they are a reflection of the brand even on their personal profiles

3. Objectives – You need to decide what your objective is for using Social Media, whether it is brand awareness, brand engagement, to sell a product, launch products among others. Objectives must be Specific, Measurable, Attainable, Relevant and Timely (SMART).

4. Create a Social Media Strategy– Your Social Media strategy should include the following:
• Tools that will be used to manage your social media
• How you will be using Earned, Owned and Paid Media
• Your Content Calendar
• Your Editorial Calendar
• Your Tactical Plan

5. Create a content plan– Many businesses today are having tremendous success from operating like a media company. Creating and curating valuable, informative and entertaining content for your community is a sure way to gain credibility with them. Share useful information with your community and build your influence among them.

These are some quick steps to implement social media in your business as a Caribbean Brand, every Caribbean Business, large or small should be taking advantages of Social Media to help them grow their business. In many cases if they are unable to implement it themselves, they can seek out the services of a Social Media Consultant and amplify their brand presence online. Some Caribbean brands are doing a good job of this right now while there are other up and coming Brands using social media to build their brand online such as Greenz Elite which is a Grenadian reality game show where five contestants go through elimination challenges to come up with a winner. They began with a promotional campaign by spray painting their logo and the words “The revolution will be televised” on abandoned buildings along a main travel area to intrigue potential audiences earning a spot on their local news. Using this as a springboard they opened their Facebook page, (facebook.com/greenzelite), twitter and Instagram. The social media is being used to share production updates, create hype and connect with their audience while “feeling” out the reception of the concept’s pilot from pre-production and its evolving direction during production.

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Entrepreneurship Social Media

How To Create A Call To Action On Your Facebook Cover Photo

I have been having my doubts lately about how effective Facebook is for small businesses. I sometimes wonder why people would force to build a huge following on a Facebook Business page and get to reach only 2 to 3% of them. But still according to Alexa.com, Facebook is still the second most trafficked site on the internet. Which means every small business should be using Facebook since that’s where everyone is, however we all need to think strategically about how to do it to make it work. One of the best and most effective ways is to use Facebook advertising which I will explain in a subsequent post. Facebook however has recently introduced a “Call to Actions” button on their Cover Photo. How amazing is that, someone can click on your Facebook cover photo and take whatever action you want them to take. Whether it is to download a file, sign up for a newsletter, visit a website, send traffic to sales page, watch a video, visit an app and I am sure they will be adding more call to actions soon.

The following is a walk-through of how to do this, start by clicking Create call to action on the cover photo

Facebook Call to Action

Facebook Call to action

You will then see a drop down menu where you can select an action, choose one

 

Facebook Call to action

 

These are the different options available for now

Facebook Call to action

Facebook Call to action

After you select your option whether shop now or another, enter your website or landing page

Facebook Call to action

Facebook call to action

 

Next step is to choose whether you want to send people to an app or otherwise, this options is available for android and iOS devices.

Facebook call to action

Facebook call to action

 

Finally you select create and you’re good to go. Your cover page is one of your most important piece of real estate on Facebook and if you use it wisely, it could make the difference between success or not.

 

 

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