The right business name can serve as a cornerstone for entrepreneurial success, ensuring customers can easily recognize and remember your business. Once you start using a name, it’s not advisable to change it—or you risk losing the brand recognition you’ve already built up. This resource guide explains how to get your business name right the first time.
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KIMRON CORION - MASTERS RESEARCH
Here’s a new model for planning and executing Social Media Campaigns powered by storytelling developed as part of my Major Research Project for my Graduate Studies.
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