Author Archives: kimron

Business Start-Up Caribbean Entrepreneurs Grenada How They Did It-Series

Donnarieve Thomas Shares Her Story On Building A Successful Stationary Business In Grenville Grenada

Donnarieve Thomas

I believe the best way to bring out a lesson and illustrate something is to tell a story. That’s why I like telling stories, especially stories of people who are doing great things. It is my hope that someone will consume those stories and get inspired. Maybe they have been on the fence about an idea for a long time and reading about someone who was in the same place as them and overcame can be the impetus they need to move forward. That’s why I am committed to seeking out Caribbean people doing great things in my eyes and sharing their stories.

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Career Discipline Opportunity

I Dreamt About Mark Zuckerberg And Had This Realization Afterwards

mark zuckerberg opportunity

I just woke up from a dream and felt inspired to write about it. I felt inspired to write about it because my last blog post is like a contradiction of my dream. Like I did not take my own advice in the dream. Weird, I know, but let me explain.

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Customer bahaviour Inspiration Motivation

How To Be Ready To Seize New Opportunities When They Come

Opportunities

About three weeks ago, I was at JFK International Airport awaiting a flight to Toronto. Since I had some time to spare, I decided to look around. I went into a store, and I saw a lovely bracelet. If I were a cartoon at that particular moment, everyone in the store would have been blinded by the brightness of the lightbulb that went off above my head. I thought to myself; my wife would love this! Satisfied by my excellent choice, my movement appeared to mimic that of Will Smith in The Fresh Prince of Bel-Air as I gleefully bounced with the bracelet to the store’s sales representative to make the purchase. She took the bracelet, looked at it, skimmed through a stack of papers, then said to me, “I don’t know the price of this.” At that point, I knew exactly how the Wile E Coyote feels when one of his anvil traps for the Road Runner backfires and gets him instead because I was crushed.

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Discipline Inspiration Motivation Social Media

Successful People Do Not Need Motivation; Successful People Needs Discipline

discipline is success

I know I am not the only one who goes to YouTube or another video platform and looks up motivational videos. Whether looking at Les Brown’s “you gotta be hungry” or something from Tony Robbins, even Eric Thomas- The Hip Hop Preacher. I get pumped when I listen to these motivational speakers. At the moment, I feel like I can achieve anything. But then, I go to sleep and wake and that Motivation wears off, and I get nothing done.

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Attention Digital Strategy Social Media Marketing Storytelling

You’re On Your Own Goldfish, Human Attention Span Isn’t Shrinking, It’s Evolving

Human attention

You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute. After posting a 3-minute video on my Facebook page, I remember someone messaging me to say that I should know better. That people are no longer interested in watching a three-minute video on Facebook. They told me that our attention span is shrinking, and the shorter the video, the better.

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Digital Strategy Social Media Social Media campaign Social Media Marketing

Here’s A Model For Designing Your Next Social Media Campaign.

designing a social media campaign

A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign.

The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery, Third-Party Resources, and Media Awareness. Below is a representation of the model.

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Caribbean Entrepreneurs Digital Advertising Digital Strategy Social Media Marketing

How Caribbean Brands Can Upgrade Their Digital Marketing Strategy With These 5 Key Channels for Paid Digital Advertising.

Digital advertising caribbean

One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars keeps growing. While this is the case in places like North America, I do not believe that Caribbean brands have fully taken advantage of the many opportunities that digital advertising offers.

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Customer bahaviour Digital Transformation Social Media Social Network Storytelling

Understanding Customer Behaviour in the Digital Age

Understanding Customer Behavior in the Digital Age

I wrote a post recently about the five domains of digital transformation, with customer behaviour being one of the five domains of strategy that is changing because of digital technology. In this post, which you can read, I spoke about how digital technology is changing how we connect and create value for customers. Traditionally customers were seen as mass markets; we made one communication message and sent it out to a broad cross-section of people. There was no level of differentiation; however, in the digital era, we are moving away from mass marketing to customer networks.

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Current Events Inspiration Life

WHY DO I SEE SO MUCH R.I.P.’s ON MY TIMELINE?

Network Connectivity and Death

When I was younger, I remembered hearing news of people dying, whether from the adults around me or on television, if I happened to be at someone’s house when the death news was on because I didn’t have a television at my home. What stood out to me back then was that it was always someone I didn’t know, or If I knew them, they were not close to me. Hence, these deaths never bothered me, but lately, there has been a shift.

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Digital Transformation Social Media Social Network

The Five Domains of Digital Transformation- Customer, Competition, Data, Innovation and Value

Digital strategy

Covid19 has forced many countries one can argue to undergo about ten years of digital transformation in one year. Something as basic as online learning, many countries, especially Small Developing States (SDI’s) in the Caribbean, have a hard time dealing with this. Both students and teachers alike are grossly underprepared for the “University of Zoom”. Then there is the over-focus on technology; we somewhat believe that digital transformation is all about the new technologies available to make life easier for all of us, however, it is much more than that. In the “Digital Transformation Playbook,” Professor David Rogers wrote that digital transformation is not about technology, but it is about strategy and a new way of thinking. He further went on to assert, that preparing for the digital age requires businesses and organizations to upgrade their strategic mindset more than their technology. Put simply, Digital transformation is about a shift in the mindset of the leadership of an organization.

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