As we enter 2023, I am sharing some social media tips and strategies from which Caribbean businesses and organizations can benefit.
On the last episode of the Dropping Bars podcast, I spoke with Mr. Perry Douglas about Digital Transformation in the Caribbean. We spoke about the misconception that Caribbean people tend to have, which is that Digital Transformation is all about technology. As we discussed, digital transformation is more about a strategic mindset. The transformation starts in our mind, and once Caribbean entrepreneurs, business people, and government officials understand this, we can undergo true digital transformation. We do not have to create the technologies; the technology exists. What we need to do is transform our mindset to understand that we need to embrace and leverage the technologies which will, in turn, transform our business and government institutions.
I took a break from working a while ago and sat down to watch an episode of “The Neighborhood.” The Neighborhood is a comedy series on CBS starring Cedric the Entertainer as Calvin Butler, Max Greenfield as Dave Johnson, Tichina Arnold as Tina Butler and Beth Behrs as Gemma Johnson. In the latest episode, Dave and Gemma’s Son Grover started making videos on this Social Media Platform called Paddiwak which, according to Dave, “is like Tiktok but from Korea instead of China.” Dave and Gemma had no idea Grover was on Paddiwak until he received a cheque from them for $130. Grover was a budding influencer on the platform with up to 12K followers.
About 15 years ago, when I was a university student in Mexico City, I was going to the dentist one day, and I got a text on my phone. It said I had won something and should respond to the text to claim my prize. I was super naïve, and I responded to the text. While sitting at the dentist’s office, I got a call from this guy saying congratulations. I was a winner in some promotions I didn’t even participate in (the first clue, this was a scam).
I was 9 or 10 years old, in primary school (St Andrew Anglican Primary School). I remember daily my peers selling different things at school during break time, whether it was candies, cakes, tamarind balls, or anything that kids in primary school would buy.
In the last two years, I noticed a significant shift in the world of Social Media Marketing, maybe Marketing as a whole. Entrepreneurs, business people, marketing, PR, and Communications managers are all overly obsessed with media and the medium through which they advertise their businesses, products, and services.
I speak with Entrepreneur and Philanthropist Mr. Kevaughan Graham this week on Dropping Bars. In this episode, Kavaughan dropped some incredible nuggets of wisdom with us, such as “You cannot do great things with basic people.”
Odette Campbell is the Managing Director of the Grenada Broadcasting Network; she started her career in media three years after graduating from the Anglican High School and has been in that sector for over 30 years. Her career began with a brief three-month stint at The Grenada Informer as a reporter. She then quit after getting word that she might be fired and moved on to take up another role as a trainee at Radio Grenada and her career took off from there. Today she shares her story with us on Dropping Bars.
Let’s talk about content. Content is essential when we reference social media because without content or a content strategy, there are no social media. Content is the lifeblood of social media. However, when creating content, the recommendation is to create content based on the stages that persons are in their customer’s journey.
This week on Dropping Bars, Kimron speaks to Glenda N Cox about her journey in the world of reality TV and the journey to winning an Emmy Award as Executive Producer on the show Lizzo’s Look Out For The Big Grrrls.
