Author Archives: kimron

Caribbean Entrepreneurs Dropping Bars Inspiration Motivation Storytelling

From Unhappy Employee To Successful Entrepreneur in Six Months- Charlyn Asher on #DroppingBars

Charlyn Asher

Five years ago, Charlyn Asher tried to get a promotion at the company she was working at. She was told point blank that she would never get that promotion. After realizing she was killing herself for a company that doesn’t hold her in high esteem, she knew she had to get out of there. She quit her job and decided to become an entrepreneur. She purchased the company Colt Paper from the Colt family, and today, five years later, she is running two successful enterprises, Colt Paper and Antoine Fulfillment.

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Caribbean Inspiration Life Motivation

Boos Don’t Stop Dunks: A Message To The Young People Of The Caribbean

Young People in the caribbean

I woke up this morning inspired to write this post. I spent much of my life holding back myself, limiting my potential because I was worried. I was concerned about how people would respond, what people would say, and afraid that I would be called out as fake. I was worried that the people I grew up with, who knew one side of me and did not necessarily know the “me” I was becoming, would call me out for being fake. As a result, I held back.

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Social Media Social Media Marketing Social Media Success word of Mouth

3 Lessons Brands Can Learn from The Harbour Master and Anderson Peters Fiasco

Harbour Master Anderson Peters

One of the most effective forms of marketing is Word of Mouth Marketing. Word of mouth is the earliest form of marketing that exists. Imagine the pre-historic marketer who had something to sell. You can only know he had something to sell if he told you directly face to face or if someone in contact with him told you. This last part is what facilitated testimonials and feedback.

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Social Media Social Media Marketing Social Media Success

Using The C.R.A.V.E. Framework to Accelerate Your Success on Social Media

Social Media Success

I will never forget that day, as a Student of T.A. Marryshow Community College, around 2005, I saw a friend of a friend posting pictures of herself on the internet. In my naïve self, not knowing what it was….It was on some platform called Facebook. I couldn’t believe what I was seeing. To me, this was crazy!! Why would someone want to put their pictures online for the world to see? I couldn’t picture anyone having success on social media.

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Business Start-Up Caribbean Entrepreneurs Grenada How They Did It-Series

Donnarieve Thomas Shares Her Story On Building A Successful Stationary Business In Grenville Grenada

Donnarieve Thomas

I believe the best way to bring out a lesson and illustrate something is to tell a story. That’s why I like telling stories, especially stories of people who are doing great things. It is my hope that someone will consume those stories and get inspired. Maybe they have been on the fence about an idea for a long time and reading about someone who was in the same place as them and overcame can be the impetus they need to move forward. That’s why I am committed to seeking out Caribbean people doing great things in my eyes and sharing their stories.

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Career Discipline Opportunity

I Dreamt About Mark Zuckerberg And Had This Realization Afterwards

mark zuckerberg opportunity

I just woke up from a dream and felt inspired to write about it. I felt inspired to write about it because my last blog post is like a contradiction of my dream. Like I did not take my own advice in the dream. Weird, I know, but let me explain.

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Customer bahaviour Inspiration Motivation

How To Be Ready To Seize New Opportunities When They Come

Opportunities

About three weeks ago, I was at JFK International Airport awaiting a flight to Toronto. Since I had some time to spare, I decided to look around. I went into a store, and I saw a lovely bracelet. If I were a cartoon at that particular moment, everyone in the store would have been blinded by the brightness of the lightbulb that went off above my head. I thought to myself; my wife would love this! Satisfied by my excellent choice, my movement appeared to mimic that of Will Smith in The Fresh Prince of Bel-Air as I gleefully bounced with the bracelet to the store’s sales representative to make the purchase. She took the bracelet, looked at it, skimmed through a stack of papers, then said to me, “I don’t know the price of this.” At that point, I knew exactly how the Wile E Coyote feels when one of his anvil traps for the Road Runner backfires and gets him instead because I was crushed.

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Discipline Inspiration Motivation Social Media

Successful People Do Not Need Motivation; Successful People Needs Discipline

discipline is success

I know I am not the only one who goes to YouTube or another video platform and looks up motivational videos. Whether looking at Les Brown’s “you gotta be hungry” or something from Tony Robbins, even Eric Thomas- The Hip Hop Preacher. I get pumped when I listen to these motivational speakers. At the moment, I feel like I can achieve anything. But then, I go to sleep and wake and that Motivation wears off, and I get nothing done.

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Attention Digital Strategy Social Media Marketing Storytelling

You’re On Your Own Goldfish, Human Attention Span Isn’t Shrinking, It’s Evolving

Human attention

You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute. After posting a 3-minute video on my Facebook page, I remember someone messaging me to say that I should know better. That people are no longer interested in watching a three-minute video on Facebook. They told me that our attention span is shrinking, and the shorter the video, the better.

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Digital Strategy Social Media Social Media campaign Social Media Marketing

Here’s A Model For Designing Your Next Social Media Campaign.

designing a social media campaign

A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign.

The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery, Third-Party Resources, and Media Awareness. Below is a representation of the model.

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