Category : The Beyond the hustle show

Entrepreneurship Social Media The Beyond the hustle show

Creating a Marketing Strategy for a Caribbean Non-Profit

We had a great time on Beyond the Hustle. Leon share a lot of value bombs with our special guests Sandra and Andre from Still I Rise. A Non profit based in the United Kingdom and benefiting survivors of domestic violence in Grenada. Listen to the show on Creating a Marketing Plan for a Caribbean Non-Profit.

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Social Media The Beyond the hustle show

Best Practices for Social Media- Beyond The Hustle

On this episode of Beyond The Hustle, we spoke about some of the best practices for Social Media and gave practical advice of what small and medium size businesses need to be doing now to step up their social media game.

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Caribbean Entrepreneurs Social Media The Beyond the hustle show

Growing a Business with Social Media, Ideas vs Execution, and When I Started Hustling

Beyond the Hustle

These are some of the questions I am frequently asked while conducting my show Beyond the Hustle for Caribbean and Aspiring Entrepreneurs. Subscribe to the show here 

How do you use Social Media to Grow a Business?

My answer stems from what I learned while working as a digital marketing strategist as well as something Gary Vee said to Larry King.

Respect Social Media– Firstly, you need to understand that social media is real, and it should be respected. Do not be like the strict radio listeners that didn’t respect the television when it first came onto the scene. Know that attention is one of the major currencies used in marketing, and in this day and age, the internet owns everyone’s attention so respect social media.

Respect the Context of Each Platform– When you attend church, your conversations are generally way different than those you hold with your friends at dinner. Similarly, social media platforms differ in context, effectiveness, applications, and use. Therefore, understand that Facebook is different from twitter and Instagram. So avoid automatically sharing replica posts to multiple platforms ASAP. Instead, present the same message in ways that best suits the context of what works best on that platform.

Provide Value– I recently had a client that hired me to run some Facebook ads, but the individual managed the business’ page. However, the person’s management approach was flawed since the individual was practically only posting content to get people to buy the product. Therefore, don’t be like this person. Instead, provide value to your community through simple, effective initiatives like free giveaways, useful tips, advice, etc. Once you have given enough value, you will earn the right to ask people to buy.

Which is More Important, Ideas or Execution? 

You may have hundreds of ideas in one week, but for success, they cannot stand alone since action is the only true agent of change. Consequently, without proper execution, your ideas are practically worthless, so although coming across workable ideas is an important step, execution is more essential.

How did you Get Interested in Business and Hustling?

When I was in younger, one of the most successful entrepreneurs in my village was a gentleman by the name of Oscar “Chest” Andall. At times, I hung out at his sports store looking at the products. More often than not, I didn’t buy anything, but he didn’t mind and would allow me to hang around. On one occasion, he had some beach balls he was selling for $5. He asked me to get some of the balls pumped for him because he didn’t have a pump at the time. I agreed. I filled a net with about 10 or 15 balls and carried them to a nearby location to fill them with air. After inflating the beach balls, someone saw them and asked me the price. I replied $5 then proceeded to ask if buying a ball would be of interest. Surprisingly, my sales pitch was on point because I was able to sell one of the balls on the spot. I felt good about the sale, and I decided to challenge myself to sell them all in 10 minutes, the time it took to walk back to the store. My prowess as a salesman was impeccable because when I returned, all I had were the empty net and the money from the sale of the balls. Chest was elated, and immediately hired me as a balls salesman. At one point, I was selling so many, and the market was so good that Chest increased his orders and even hired a number of my friends to help with the demand.

My friends and I sold balls every summer vacation period for many years. Admittedly, when I got to high school, I was showing more serious interest in girls, so my pride got the best of me, and I discontinued selling for Chest. However, years after stopping, some the younger guys in the village continued the venture. Upon reflection, my entrepreneurial spirit was alive even before my summer job. When I  attended primary school, I sold empty envelopes to my classmates. Quite frankly, to this day, I have no idea why they bought the envelopes since they had no use for them. However, one day my envelope hustle was stopped dead in its tracks because my supplier, a classmate, refused to restock my supply when I ran out. I didn’t make that situation deter me; instead, I moved on to another venture.  One of my friend’s brothers was an artist. He would occasionally bring his brother’s art at school, and I noticed how students, including myself, were captivated by his creations. He couldn’t give away the artwork nor sell them because they weren’t his. So one day I took a blank sheet of paper, placed it over a drawing, and traced it. After duplicating the image, I returned the original to my friend, made several copies with the copied version, and sold them to my classmates and anyone in the school who was interested. Further, at one point, I even made tamarind balls and sold them during break time. From those experiences, my hustling and business flames were ignited and continue to burn brightly to this day.

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Entrepreneurship The Beyond the hustle show

Beyond The Hustle- Social Advertising, External Funding and Common Business Problems

This is the first episode of Beyond The Hustle for the year 2016 and I am pretty excited. On this episode, Leon Henry and I will be talking about social advertising, external funding and common problems faced by entrepreneurs. On every episode we will be answering questions from you, so send in your questions to us on the show or tweet us your questions using the hashtag, #BThustle.



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Business Start-Up Entrepreneurship The Beyond the hustle show

Business Lessons To Take You Into 2016 with Leon Henry and Cabrini Schnyder

Today we take a look at some business lessons to take you into 2016. I will be talking to two business giants, Cabrini Schnyder, creator of the Law of F THATT and Leon Henry, Founder of Caribbean Online Training



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Business Start-Up The Beyond the hustle show

Top 10 Questions Asked When Starting a New Business

Today on Beyond The Hustle, I will be taking a look at the top 10 questions nonpreneurs ask when starting their own business ventures.



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Facebook The Beyond the hustle show

Creating a Facebook Ad

Today on Beyond The Hustle, we will be talking about how to create a Facebook Ad. Facebook has one of the best advertising platforms on the internet and I will show you how to make the best use of it.


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Entrepreneurship The Beyond the hustle show

Going From Nonpreneur to Entrepreneur with Cabrini Schnyder

I am very excited about this episode of “Beyond the Hustle” In this episode I speak to business coach and mentor Cabrini Schnyder, creator of “The Law of F That”. This episode is for you if you are currently not an entrepreneur but thinking about becoming an Entrepreneur. Leave a comment below and let me know what you think

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Facebook Social Media The Beyond the hustle show

Elements of a Social Media Marketing Strategy

Today on Beyond the Hustle we will take a look at some of the elements of a proper Social Media Marketing Strategy


We had some issues with the show tonight, the Blab platform was acting up, however this didn’t stop us. The show ended prematurely, however we were able to start a new broadcast immediately, here is the replay.



Share your thoughts, questions and comments below…

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Facebook Social Media The Beyond the hustle show

Top 5 Mistakes Small Businesses are Making on Facebook

In this episode of Beyond the Hustle, I am going to take a look at the top 5 mistakes small businesses are making o Facebook and show you how to do better.


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