As we enter 2023, I am sharing some social media tips and strategies from which Caribbean businesses and organizations can benefit.
On the last episode of the Dropping Bars podcast, I spoke with Mr. Perry Douglas about Digital Transformation in the Caribbean. We spoke about the misconception that Caribbean people tend to have, which is that Digital Transformation is all about technology. As we discussed, digital transformation is more about a strategic mindset. The transformation starts in our mind, and once Caribbean entrepreneurs, business people, and government officials understand this, we can undergo true digital transformation. We do not have to create the technologies; the technology exists. What we need to do is transform our mindset to understand that we need to embrace and leverage the technologies which will, in turn, transform our business and government institutions.
I was 9 or 10 years old, in primary school (St Andrew Anglican Primary School). I remember daily my peers selling different things at school during break time, whether it was candies, cakes, tamarind balls, or anything that kids in primary school would buy.
This week on Dropping Bars, Kimron speaks to Glenda N Cox about her journey in the world of reality TV and the journey to winning an Emmy Award as Executive Producer on the show Lizzo’s Look Out For The Big Grrrls.
Five years ago, Charlyn Asher tried to get a promotion at the company she was working at. She was told point blank that she would never get that promotion. After realizing she was killing herself for a company that doesn’t hold her in high esteem, she knew she had to get out of there. She quit her job and decided to become an entrepreneur. She purchased the company Colt Paper from the Colt family, and today, five years later, she is running two successful enterprises, Colt Paper and Antoine Fulfillment.
I believe the best way to bring out a lesson and illustrate something is to tell a story. That’s why I like telling stories, especially stories of people who are doing great things. It is my hope that someone will consume those stories and get inspired. Maybe they have been on the fence about an idea for a long time and reading about someone who was in the same place as them and overcame can be the impetus they need to move forward. That’s why I am committed to seeking out Caribbean people doing great things in my eyes and sharing their stories.
One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars keeps growing. While this is the case in places like North America, I do not believe that Caribbean brands have fully taken advantage of the many opportunities that digital advertising offers.
On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a target audience. I broke down content and storytelling if you missed it, you can find the replay below.
Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North America. I realize that some trends presented themselves that Caribbean Entrepreneurs can take advantage of.
Before Wyclef Jean became known as the famous musician, actor, and entrepreneur he is today, he was just a boy from the small town of Croix-des-Bouquets, just outside of Port-au-Prince in Haiti. When he was only nine years old, his family migrated to Brooklyn New York. Upon arriving, he only spoke Haitian French but later started learning English from listening to Rap music.
