Category : Caribbean Entrepreneurs

Caribbean Entrepreneurs How They Did It-Series Storytelling

How Bahamian Giovanni Errission-Johnson Became a Full Contact Kick Boxer

Bahamian Kickboxer

Today on “How They Did It” I chat with Giovanni Vance Errission-Johnson a full contact kickboxer from the Bahamas currently living and training in Thailand.

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Caribbean Entrepreneurs How They Did It-Series Storytelling

How Heidi St. Clair Built An Award Winning Child Care Business in St Lucia

St Clair sitting service

Today on “How they did it” I talk to Heidi St.Clair, the OECS 30 under 30 award-winning entrepreneur and owner of St. Clair Sitting Service in St Lucia. Heidi talks about how she switched from wanting to be a fashion designer to launching her own business based on her love for working with children.

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Caribbean Entrepreneurs Content Marketing Social Media

For Caribbean People on the Verge of Launching A Project On Social Media

Caribbean social media

On a daily basis, I get invitations to like different pages on Facebook and from friends and contacts. I see various ads in my newsfeed from people trying to increase the likes on their page. But today, does likes on Facebook equate to anything meaningful, I mean at the end of the day, organic reach is so low that whenever you post something does anyone sees it?

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Caribbean Entrepreneurs Entrepreneurial Stories How They Did It-Series

How Johanan Dujon Built An Agricultural Biotech Company in St Lucia

Johanan Dujon

Today on “How They Did It” I talk to 24 old year St Lucian entrepreneur Johanan Dujon. Founder of Algas Organics, the Caribbean’s first indigenous agriculture biotech company. We talk about his life as a physical education teacher and how he got involved in entrepreneurship and some of the obstacles such as access to finance and age that he had to overcome.

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Caribbean Entrepreneurs Entrepreneurship How They Did It-Series

How Chef Dwight Built a Successful Grenadian Caribbean Restaurant in Toronto.

Chef Dwight the Nutmeg Spot

Whenever I go online, I always see stories about entrepreneurs and how they started their business and only a few of those are from the Caribbean. I believe that as Caribbean people we should start documenting our journey in Entrepreneurship and that’s why I decided to start the “How They Did It” Series and today I feature Chef Dwight from the Nutmeg Spot Toronto. Chef Dwight talks about his journey as an immigrant to Canada and what led to him starting a successful restaurant with his Wife and business partner. Continue reading below to learn how Chef Dwight did it.

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Caribbean Entrepreneurs Facebook Facebook Advertising

Hey Caribbean Entrepreneurs Facebook Is Out To Get You- Just Kidding, But Am I?

It’s possible that very soon unless you pay to promote a post on Facebook, It will not show up in users newsfeed. Facebook is testing a new feature where it will be separating its news feed. The company recently launched the explore feed, which will contain post from pages that users do not follow. Currently, in the primary news feed, we see posts from friends and pages we do follow.

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Caribbean Entrepreneurs Social Network Storytelling

Hustle beats talent when talent doesn’t hustle- The Tamarind Ball Hustle

Tamrind Ball Hustle

I was about 9 or 10 years old, in primary school (St Andrew Anglican Primary School). I remember on a daily basis, my peers will be selling different things at school at break time. Whether it was candies, cakes, tamarind balls, anything that kids in primary school will buy. The school sold snow ice, so every break time I purchased a snow ice and a cake or something else. One day I asked myself, why do I have to be the one always buying stuff. I wanted to get in on the hustle. There was a big tamarind tree close to my house, so I decided to pick tamarind and make tamarind balls. I asked my mom for one dollar to buy a pound of sugar, and it was game on.

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Caribbean Entrepreneurs Entrepreneurship

Diaspora Marketing- Unleashing the Power of the Diaspora for Building Caribbean Economies and Businesses

I was recently having a conversation with some friends from the Caribbean, and the topic of brain drain arose. We were all university graduates who had migrated from the Caribbean, now living in Canada, with strong connections to our respective islands and a desire to make a difference in those islands. This started us thinking; why aren’t Caribbean countries tapping into the nationals living in different parts of the world?

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Caribbean Entrepreneurs Entrepreneurship Social Media

My Thoughts On The 4 Reason For The Rise of the Side Hustle

As I look back on my working life, whether it was working as the Officer in Charge at Grenada Public Service Credit Union now called Ariza Credit Union or later in financial services in Canada. I have always had a side hustle. During those times, I was just making some extra money, either writing business plans or social media marketing. I did my undergraduate degree in Economics; I never thought I’d now be working in digital media, much less doing a Master of Digital Media. However, my love for digital media grew as I got deeper into my side hustle. Now my side hustle has taken over my life.

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Caribbean Entrepreneurs Content Creation Creative Entrepreneurial Stories Ryerson MDM Social Media Storytelling

How Tamarind Balls, White Envelopes, and Art will Create a Successful Storytelling Entrepreneur in 2017

My life’s ultimate goal is to become a very successful storytelling entrepreneur, which I am currently preparing myself for. In my small digital marketing hustle, I assist small businesses, start-ups, and entrepreneurs with innovative digital strategies that lure and satisfy potential and returning clients. In addition, I am currently working on honing my storytelling skills, and by December 2017, at the end of my Master of Digital Media Programme, I will create a storytelling journal. The journal will include the different structures for telling stories in a digital world and demonstrate how to engineer those stories for spreadability.

From my interaction with many successful entrepreneurs, many of them share common stories about hustling and starting businesses as children such running lemonade stands and servicing paper routes. Consequently, I decided to look at my past to see if I was entrepreneurial back in the day. I started thinking about my days in Grenada when I attended St. Andrew’s Anglican Primary School. Did I do anything that was entrepreneurial there? I certainly didn’t have a lemonade stand; however, I remember my tamarind ball hustle. When I was young, I remember seeing vendors in the town of Grenville selling tamarind balls to passersby and thought to myself, what if I took the same concept but sold tamarind balls in my school? I already had access to the main ingredient because there was a huge tamarind tree next to my house, but the startup capital came in the form of a dollar I borrowed from my mom to buy the sugar for my business venture. Once everything was in place, I started making and selling tamarind balls to my schoolmates. I remember the first day I sold out. I couldn’t believe it; the feeling was indescribable. Admittedly, while writing this piece, the nostalgia reignited that said feeling, and I started smiling ridiculously.

Soon, tamarind went out of season; however, because of my initial experience, I somehow caught the entrepreneurial bug and moved on to another venture, an envelope hustle. Put simply; I sold white envelopes to my classmates. Up to this day, I can’t remember where I got the envelopes from, nor do I know why my classmates were buying them in the first place since they had no need for them. As a matter of fact, upon reflection, I now feel bad about this, but the envelope hustle didn’t last long. Firstly, before going further, however, I must admit that my next venture was the epitome of plagiarism. However, in my defense, I had no idea about that concept back then. Secondly, I must apologize to my friend Amwell for using his brother’s art for financial gains since my next business involved selling copied work. Sometimes when Amwell brought his brother’s art at school, which was generally drawings of popular cartoon characters and superheroes, I traced over his drawings then sold the duplicates to my schoolmates for 25 cents. Therefore, Amwell if you ever read this, forgive me for my ignorance. Since my conscience is now clear, I can now elaborate on the other legal businesses I later ran.

As time went on, the symptoms of the entrepreneurial bug were still evident. When I attended secondary school, I joined the Junior Achievers programme. I was the president of my company which was called “Noix de Coco Ltd”. The company was made up of students from St Andrew’s Anglican Secondary School, Grenville Secondary School, and St Joseph Convent Grenville. Our company made and sold local coconut products to the general public. The little company gave me a true sense of what entrepreneurship was all about since I experienced all of the facets of running a business such as marketing, production, book keeping, management, etc. firsthand.

Related Article- Do this in 2017 to Grow

Admittedly, there was a period when I believe the drive to enter business went away for a while, but fortunately, I got it back in my last year of university while living in Mexico. Consequently, to further assist me in my entrepreneurial journey, I am currently pursuing a Master of Digital Media degree at Ryerson University. My Major Research Project is all about storytelling and getting stories to spread from a business perspective. I want to help businesses tell their stories because I think it’s one of the most underrated skills in entrepreneurship. I am currently storytelling for small clients and the #IamGrenadian project, and so far, the result has been great. I aim to document and blog my progress as I become a master storytelling entrepreneur, and I am glad to have you along for the journey.

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