In the last two years, I noticed a significant shift in the world of Social Media Marketing, maybe Marketing as a whole. Entrepreneurs, business people, marketing, PR, and Communications managers are all overly obsessed with media and the medium through which they advertise their businesses, products, and services.
Let’s talk about content. Content is essential when we reference social media because without content or a content strategy, there are no social media. Content is the lifeblood of social media. However, when creating content, the recommendation is to create content based on the stages that persons are in their customer’s journey.
Every day I get intrigued that social media has quickly become the default form of media in Grenada and the Caribbean. When I speak to my friends about societal issues, they say this first thing to me. I didn’t see that on Facebook, or they may say, let me go to Facebook to see what people are saying. No longer are people saying, let me wait to watch the news or read it in the papers. Therefore, I became interested to see which social media platforms Grenadians are most active on.
How Tamarind Balls, White Envelopes, and Art will Create a Successful Storytelling Entrepreneur in 2017
My life’s ultimate goal is to become a very successful storytelling entrepreneur, which I am currently preparing myself for. In my small digital marketing hustle, I assist small businesses, start-ups, and entrepreneurs with innovative digital strategies that lure and satisfy potential and returning clients. In addition, I am currently working on honing my storytelling skills, and by December 2017, at the end of my Master of Digital Media Programme, I will create a storytelling journal. The journal will include the different structures for telling stories in a digital world and demonstrate how to engineer those stories for spreadability.
From my interaction with many successful entrepreneurs, many of them share common stories about hustling and starting businesses as children such running lemonade stands and servicing paper routes. Consequently, I decided to look at my past to see if I was entrepreneurial back in the day. I started thinking about my days in Grenada when I attended St. Andrew’s Anglican Primary School. Did I do anything that was entrepreneurial there? I certainly didn’t have a lemonade stand; however, I remember my tamarind ball hustle. When I was young, I remember seeing vendors in the town of Grenville selling tamarind balls to passersby and thought to myself, what if I took the same concept but sold tamarind balls in my school? I already had access to the main ingredient because there was a huge tamarind tree next to my house, but the startup capital came in the form of a dollar I borrowed from my mom to buy the sugar for my business venture. Once everything was in place, I started making and selling tamarind balls to my schoolmates. I remember the first day I sold out. I couldn’t believe it; the feeling was indescribable. Admittedly, while writing this piece, the nostalgia reignited that said feeling, and I started smiling ridiculously.
Soon, tamarind went out of season; however, because of my initial experience, I somehow caught the entrepreneurial bug and moved on to another venture, an envelope hustle. Put simply; I sold white envelopes to my classmates. Up to this day, I can’t remember where I got the envelopes from, nor do I know why my classmates were buying them in the first place since they had no need for them. As a matter of fact, upon reflection, I now feel bad about this, but the envelope hustle didn’t last long. Firstly, before going further, however, I must admit that my next venture was the epitome of plagiarism. However, in my defense, I had no idea about that concept back then. Secondly, I must apologize to my friend Amwell for using his brother’s art for financial gains since my next business involved selling copied work. Sometimes when Amwell brought his brother’s art at school, which was generally drawings of popular cartoon characters and superheroes, I traced over his drawings then sold the duplicates to my schoolmates for 25 cents. Therefore, Amwell if you ever read this, forgive me for my ignorance. Since my conscience is now clear, I can now elaborate on the other legal businesses I later ran.
As time went on, the symptoms of the entrepreneurial bug were still evident. When I attended secondary school, I joined the Junior Achievers programme. I was the president of my company which was called “Noix de Coco Ltd”. The company was made up of students from St Andrew’s Anglican Secondary School, Grenville Secondary School, and St Joseph Convent Grenville. Our company made and sold local coconut products to the general public. The little company gave me a true sense of what entrepreneurship was all about since I experienced all of the facets of running a business such as marketing, production, book keeping, management, etc. firsthand.
Related Article- Do this in 2017 to Grow
Admittedly, there was a period when I believe the drive to enter business went away for a while, but fortunately, I got it back in my last year of university while living in Mexico. Consequently, to further assist me in my entrepreneurial journey, I am currently pursuing a Master of Digital Media degree at Ryerson University. My Major Research Project is all about storytelling and getting stories to spread from a business perspective. I want to help businesses tell their stories because I think it’s one of the most underrated skills in entrepreneurship. I am currently storytelling for small clients and the #IamGrenadian project, and so far, the result has been great. I aim to document and blog my progress as I become a master storytelling entrepreneur, and I am glad to have you along for the journey.
I have always been an advocate of content creation. Personally, I firmly believe that every piece of content that any individual were to put out online should contain some sort of visual element. A couple months ago, I created a PDF and wrote an entire blog post about apps and websites entrepreneurs and content creators can use to create content. Since then, I have come across a number of other content creation tools. However, the one I have been most impressed with thus far is Visme found at visme.co. The online tool is easy to use allowing anyone to create amazing infographics and presentations which can be published online, embedded on your website, or even downloaded for offline use. Also, before you get sceptical about my endorsement, please note that I do not work for Visme nor am I an affiliate. However, because content creation and helping others are areas I am passionate about, I believe it would be remiss of me to not mention how impressive the application is.
Visme allows anyone from the experienced designer to total tech newbies to transform boring data into visually appealing content. In the past, people heavily relied on programmes such as powerpoint and other similar tools to create their presentations. However, I believe that Visme has improved the content creation process especially with it user-friendliness. Therefore, if you are looking to become a better presenter and communicator, Visme is the tool for you and a must have for your toolbox.
Currently, bloggers are using Visme to create static graphics, interactive presentations, and infographics to support otherwise unappealing text content and increase engagement with their audiences. Educators and students are also using it to improve communication on various topics while small businesses and organizations use the application to better engage and market their products and services to potential customers.
Most importantly, most Visme features are free for all users, and it just takes just a few seconds to register then start creating your first project. Other features, such as downloading projects for offline use, password protection, access to premium widgets and templates however, are available for an affordable fee.
While many online content creating tools exist, I like Visme because:
- No coding or design experience is required.
- It allows users to download content in all popular formats: Web URL, Image, PDF, and HTML.
- It allows users to add interactivity and animation to any object.
- Music/audio can be attached to projects while personal audio can be recorded within Visme.
Unlike programmes like powerpoint or other similar tools, Visme has a ton of features within its application such as text widget, animated text, millions of searchable images, and thousands of high-quality vector icons in over 20 categories. The tool also has tons of graphic images for every type of project. Personally, I am a non-designer, and because of my designing ineptitude, I have always hated starting a project from scratch in an attempt to create a great looking piece of content at the end. With Visme however, I don’t have such a problem anymore simply because of the many new infographic and presentation templates the tool possesses. Another feature I am very impressed with is the ability and the ease to animate any object. You simply click on the object then select “animate this object” and choose an animation from the animation engine.
One important aspect of branding your business is the use of the correct font and Visme has over 100 professional fonts that can be applied to all text objects. One feature that amazed me about the use of the fonts is that I can use one font for one word and another for another word in a text block.
Additionally, the text editor is one of the best I have come across to date. Not only is it simple and very intuitive, but I can add vertical and horizontal text padding. It is also possible to now highlight words or phrases within a text block and apply styling while keeping the rest of the content’s formatting intact. That innovation alone was enough for me to try Visme to help with my content creation projects because in other text editors including the previous Visme editor, such a feature is nonexistent. Furthermore, any number of objects can be selected then duplicated, and even multiple objects can be copied from one slide to the next. Such a function is best when you do not want to duplicate an entire slide but just certain parts.
Now get this, you can also upload your own MP3 into your slides or use any of the already huge library of audio tracks for your projects. Moreover, if you have images from one project that you want to use in another, you can obtain it where it is located. Visme also offers powerful data visualization capabilities through a series of Infograph and Chart Widget tools. Admittedly, this is another one of my favourite features and may be yours too. You can then take boring data then convert them into stunning visuals that are fun to look at especially if you are giving a presentation to others. These charts are also animated, so it’s easy to add swag to them.
Again, I must reiterate that I do not work for Visme nor am I an affiliate, so I would not get any financial compensation for writing this. Personally however, I tried the tool because my aim is to create some sort of infographic or visual representation for each of my blog posts I create. Therefore, I used it to test its capabilities for a designing novice like myself, and I am very satisfied with the outcome. I have done my investigation, and I now encourage you to do yours. Check them out at visme.co, try it, and let me know what you think.