Let’s talk about content. Content is essential when we reference social media because without content or a content strategy, there are no social media. Content is the lifeblood of social media. However, when creating content, the recommendation is to create content based on the stages that persons are in their customer’s journey.
With the emergence of the Global Pandemic, COVID-19, businesses have a unique opportunity to communicate with stakeholders and potential stakeholders. People are at home, and in many cases with nothing to do, therefore, they take refuge on Social Media. What this means however is social media will become very noisy. Everyone with a smartphone will be producing content. So how do you ensure that you content stand out? By producing good quality content that people want to engage with. I came across a video on Youtube from Angie Gensler where she spoke about 9 social media post ideas for COVID-19. I was quite impressed with the video and decided to share with you. In that video she broke down what types of content you can share on social media in this time. Below you will find a summary of the video as well as the actual video itself.
Here’s some brutal honesty for you, you will never succeed on social media if you do not respect social media. No one is forcing you to be on Social Media. I do think that as an Entrepreneur you should be, but no one is forcing you so if you will not respect social media and make the necessary investment it will not work for you.
On a daily basis, I get invitations to like different pages on Facebook and from friends and contacts. I see various ads in my newsfeed from people trying to increase the likes on their page. But today, does likes on Facebook equate to anything meaningful, I mean at the end of the day, organic reach is so low that whenever you post something does anyone sees it?