You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute. After posting a 3-minute video on my Facebook page, I remember someone messaging me to say that I should know better. That people are no longer interested in watching a three-minute video on Facebook. They told me that our attention span is shrinking, and the shorter the video, the better.
A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign.
The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery, Third-Party Resources, and Media Awareness. Below is a representation of the model.
How Caribbean Brands Can Upgrade Their Digital Marketing Strategy With These 5 Key Channels for Paid Digital Advertising.
One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars keeps growing. While this is the case in places like North America, I do not believe that Caribbean brands have fully taken advantage of the many opportunities that digital advertising offers.