In this post-COVID-19 world, it has become the norm to work from home. Businesses started transitioning to a remote workforce due to safety concerns but they soon found that the arrangement works, so more people than ever are working out of their home office. Even though you are remote, you still need an adequate workspace and if your current space isn’t fitting the bill then you need to make some changes.
The right business name can serve as a cornerstone for entrepreneurial success, ensuring customers can easily recognize and remember your business. Once you start using a name, it’s not advisable to change it—or you risk losing the brand recognition you’ve already built up. This resource guide explains how to get your business name right the first time.
I have been consulting a lot with clients lately about their social media strategies and something over the past few weeks; something stood out to me. Lots of entrepreneurs do not understand some of the fundamentals of using Social Media for business. I never thought that I would find myself trying to convince a “Marketer” to put out content that has practical value for clients. I didn’t think I would have to say to a digital entrepreneur that you need to have a Facebook page to run ads. I didn’t know that I will have to convince someone who spent the last six years in marketing that developing thought leadership will not negatively affect you. I couldn’t understand how being known as an expert in your field will reflect poorly on you. Nevertheless, these are some of the things I had to deal with, so today I decided to write this post for all the awesome people out there doing social media right.
Today I chat with my friend and fellow trailblazing entrepreneur Mr. Kenroy George. Kenroy is someone who I met first digitally and then in person once I went back from to Grenada. The first time we met in person, I could feel the passion in his voice and the drive he had as an individual. So it is of no surprise to me when he reached out to me to say he was launching an all natural skin care line in Grenada. Once we began talking about this initiative, I knew I had to get this story out there to show that innovation and entrepreneurship are alive in the Caribbean.
Entrepreneurs are people who make a difference in the world by converting visions into reality and creating products and services used by the general population. There are many problems being faced in the Caribbean today that can be easily solved if a culture of entrepreneurship is to be developed and more entrepreneurs are created. While not everyone will become an entrepreneur, the Caribbean will be better off if there were more of them. Here are 10 commandments of entrepreneurship for Caribbean Entrepreneurs.
I have always felt that Caribbean entrepreneurs weren’t making enough use of Social Media, I have written some articles about how they can take full advantage of the many opportunities social media offers for their businesses but always felt like I can do more.
When I was wrapping up my masters a couple of months ago, I had to conduct a research study; I looked at how storytelling and social media intersected In the nonprofit sector. That research got me interested in social media research in general. When a few of my entrepreneur’s friends from the Caribbean started asking me which social media platforms they should be on and what are the best practices for these I decided to conduct a mini research to find out.
There are many articles and blog posts out there that take a look into some of the things that every entrepreneur needs to do. While different people have different views as to what entrepreneurs need based on their experiences and expertise, I believe, however, it is important to note some of the things that entrepreneurs do not need when starting a business.
Whenever I go online, I always see stories about entrepreneurs and how they started their business and only a few of those are from the Caribbean. I believe that as Caribbean people we should start documenting our journey in Entrepreneurship and that’s why I decided to start the “How They Did It” Series and today I feature Chef Dwight from the Nutmeg Spot Toronto. Chef Dwight talks about his journey as an immigrant to Canada and what led to him starting a successful restaurant with his Wife and business partner. Continue reading below to learn how Chef Dwight did it.
I saw these questions asked in a particular forum and decided to share my thoughts on how I will approach the topic of starting a side hustle. Here are my random thoughts
I was recently having a conversation with some friends from the Caribbean, and the topic of brain drain arose. We were all university graduates who had migrated from the Caribbean, now living in Canada, with strong connections to our respective islands and a desire to make a difference in those islands. This started us thinking; why aren’t Caribbean countries tapping into the nationals living in different parts of the world?
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