Category : Entrepreneurship

Entrepreneurship Facebook Social Media

Krewella, Social Media for Musicians & the Business of Music

Today I am sharing episode 215 of the Ask Gary Vee Show, sharing this because I have recently starting working with musician clients and I can relate to everything they’re talking about. I also had to share because this morning while watching news on CP24, Steve Anthony was interviewing LMFAO about their tour in Canada. One statement that stood out to me was when the guys said this “It’s hard to reach our fans, Faceboook doesn’t allow you to anymore”. I was stunned by this statement. I will do another post about this, however in the meantime, I think Gary does justice here.

On this episode Gary have Krewella with him as they tackle questions about:

-How to grow your brand on social
-The importance of knowing your fans
-Staying grounded in a fake world

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Caribbean Entrepreneurs Entrepreneurship Social Media

Why Destra Garcia Is Dominating Social Media And Music While Staying True To The Caribbean

I spent 5 years in Mexico, and one of my fondest memories was the occasional “Fiesta Caribeña” my friends and I organized. We mainly planned and executed the event to maintain our Caribbean identity and culture as well as to help our Mexican friends experience our different countries through us without actually going there. With that said, it then begs the question, how can the average Caribbean national or even better those in privileged positions like entertainers play their part by painting pictures of the Caribbean to others who are not as privileged to be there? My last two articles on the Huffington Post dealt with the responsibility Caribbean natives have to help control the narrative about our respective countries in the media and how Caribbean soca artists can use social media to build their brands worldwide. Those topics are very important to me, and I also think they go hand in hand since Caribbean artists and well-known personalities can make a significant contribution by promoting themselves while eliminating some of the misconceptions people may have about the Caribbean.

Often times, saying what should or needs to be done is easy but actually following through is most times where the difficulty lies. I firmly believe that action is the only true agent of change, so I thought the best way to strengthen my points was to follow up with an article highlighting someone of reputable standing that is practicing exactly what I outlined in my first two pieces. I thought who better to feature than the Caribbean Queen of Bacchanal herself Destra Garcia. In my opinion, Destra does a great job with social media and have built a raving community around her brand online. She uses her music to give people in different cities around the world a view of Caribbean, especially her home country Trinidad and Tobago, without really being there.

Her latest single, “Luv with the Riddim“, which is a cross between soca and pop, is a classic example of how she is able to infuse a Caribbean flavor into everything she does. While it is easy for me to provide my opinion on why Destra perfectly epitomises what I spoke about in my last two articles, I thought it would better to get the views directly from The Queen of Bacchanal herself. So I spoke with Destra, and I was absolutely blown away. Blown away not only because she is awesome, and I am a fan, but by the fact that she embodies everything I have been speaking about. Caribbean artists, especially those on the rise, should definitely take a page from her book to see that what I have been writing about is indeed possible.

In terms of helping shape and control the image and reputation of Caribbean countries, Destra indicated that whenever she goes to any country to perform, she does not tailor her performances to suit the country. Although she is blessed with the unique ability of versatility with many different musical genres such as reggae and the likes, she is primarily known as a soca artist, as evidenced by her eleven captivating albums. Consequently, when she performs, it’s authentically Caribbean. She brings a colourful display, energy, and plain fun to her performances which are all synonymous with soca and by extension the Caribbean.

In all fairness, a number of other artists carry the Caribbean with them wherever they go and try to help control its image. For instance, I clearly remember when the regrettable death of a tourist occurred in Grenada, Hollice “Mr. Killa” Mapp, one of Grenada’s cultural ambassadors, took to Facebook to address the issue and tried to dispel some of the rumours that were circulating at the time. However, not all Caribbean nationals and entertainers, particularly soca artists, take advantage of social media in that way to help shape their country’s image and build their brands.

Additionally, as a digital marketing strategist, one of the things I enjoyed most about my talk with Destra was how active she is on social media where she has cultivated a huge community around her music. While many popular figures have social media managers, Destra sees things differently. Therefore, to build a level of authenticity, she believes that it is imperative that she does it herself. Just like Gary Vaynerchuk, a social media mogul and chief advocate of its use, she is very engaging with her online community. Every tweet, mention, comment, like, retweet, and reply all come directly from The Queen of Bacchanal herself and not someone acting on her behalf like most people of her caliber do.

I believe that the Caribbean has a lot to offer and not only where music is concerned. For instance, if most Caribbean nationals, regardless the number of followers they have on Instagram or social media on a whole, decided to take matters into their own hands and not let the media houses in the large countries shape people’s perception of the Caribbean, huge changes may result. I also believe that Caribbean soca artists, entrepreneurs, athletes, and others need to use social media to build their brands and communities around their brands. Consequently, social media is certainly the way to go.

At the end of my talk with Destra, I was left with an interesting tidbit however. I asked her to name one thing a lot of people do not know about her, and she responded that many people do not know that she speaks three languages namely English, French, and Spanish. This was rather interesting to me since, I speak the same three languages. Well in all honesty, my French is terrible, but soon it will be as fluent as hers. More importantly, I even thought to myself that with her ability to speak multiple languages she is in a privileged position and has greater potential to share the Caribbean even further with foreign audiences if she so chooses.

I will keep advocating for Caribbean nationals and entertainers to help shape their countries’ brands online, and with renewed vigour after my conversation with Destra, The Queen of Bacchanal, who is a chief proponent of my belief, I will continue to encourage Caribbean people to use social media, the fastest, easiest, and off course the cheapest way, to build their communities around their brands. Why is Destra able to dominate social media and build a thriving community around her brand? It is because she stays true to herself and not afraid to help shape the narrative of the Caribbean wherever she goes.

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Entrepreneurship Social Media The Beyond the hustle show

Creating a Marketing Strategy for a Caribbean Non-Profit

We had a great time on Beyond the Hustle. Leon share a lot of value bombs with our special guests Sandra and Andre from Still I Rise. A Non profit based in the United Kingdom and benefiting survivors of domestic violence in Grenada. Listen to the show on Creating a Marketing Plan for a Caribbean Non-Profit.

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Caribbean Entrepreneurs Entrepreneurship

3 Words That Will Make You Change Your Behaviors Right Now

According to Gary Vaynerchuk “If you really understand the meaning of those 3 words I truly believe most of you will change your behavior right now !!”

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Caribbean Entrepreneurs Entrepreneurship

To my Grenadian and Caribbean Entrepreneurs; Stop Disrespecting the Hustle

This morning casually having a conversation and just chatting, something came to my attention that angered me greatly; I had to write this. Someone mentioned that one of Grenada’s top photographers got an opportunity to go further his skills in China and another person who thought he shouldn’t have gotten that opportunity started raising hell. One of the statements that was made was that he just came on the scene two years ago more or less, so why is he getting that opportunity when there are people on the photography scene longer.  Frankly I do not know any of the parties personally, however I had to address this because of the level of disrespect towards the hustle and towards the market.

Let’s get this clear, it doesn’t matter if you are black, white, Asian, 70 years old, 10 years old, if you had a business for the past 50 years or if you started 4 weeks ago. If you have the balls to put in the work necessary to build your brand and take your business to the next level the market will reward you. The most important word in business is hustle. You cannot and will not build a business or build your brand if you live for weekends, if as soon as 4pm you are done for the day and you go home to watch TV and go hang out with your boys. The market will respect and reward you when you put in the work necessary.

There are many talented photographers in Grenada and around the world for that matter, but talent is not enough, you have to put in the work. If you are sitting down at home with your talent while someone else is out there putting in the work to build their brand, that person will beat you every time. It is too easy today to market yourself and build your brand for free to waste your time trying to shit on someone else’s hustle when the market reward them with a win. The mere fact that someone was able to start their business 2 years ago and become one of the most successful and known personality in the industry means that everyone that was there before him sat back and let that shit happen. Being a great photographer is not enough, you need to have a business mindset and if you don’t know about marketing and branding then team up with someone who does, business is a team sport.

Entrepreneurs in Grenada and the Caribbean need to realize that they are not entitled to anything, so first of all get rid of this entitlement mentality.  Your age does not entitle you to anything in business, the amount of time you have been in business does not entitle you to anything. You have to work, when everyone else is having fun, you should be working, you should be honing your craft. Hustle will always beat talent when talent doesn’t hustle. If you are complaining and going all out to degrade someone and belittle your competitors proves you have absolutely no idea about how business operates. Instead of complaining, focus on your shit, go out there and put in the work. If you want to get the opportunity to go China, put in the work, if you want more clients, put in the work, if you want to be well known in a particular industry, put in the work.

If you are not going to put in the work, if you are not going to hustle, if you prefer to watch Game of Throne, if you prefer to be out partying hard and having fun instead of working on your business then you have absolutely no right to talk and try badmouth someone who is doing it and being rewarded by the market. And the market consists of people, just in case you guys were thinking it’s some big bubble out there. If you disagree with all that I said no problem, take me up on it and I will take you to Hustle School Kimron Corion style!

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Entrepreneurship Facebook

The HUGE Opportunity Caribbean Entrepreneurs are NOT Taking Advantage of Today

Personally, as I write this article, I am genuinely disappointed in Caribbean entrepreneurs. My disappointment stems from the fact many, or dare I say most neglect a HUGE, affordable opportunity to use social media particularly Facebook advertising to seek brand awareness, launch a new product or service, generate sales, get the word out about a new promotion, and in general to explode their businesses. Admittedly, what saddens me most is that many Caribbean businesses, or least those I interact with, are not using Facebook ads, but spend hundreds or even thousands of dollars in print, radio, and television advertising. Please understand that I am not trying to knock anybody’s hustle however, but if as a Caribbean entrepreneur you have not started using social media and online marketing strategies to spread the word about your business as yet, you my friend have not entered the new era of marketing.

For instance, you offer some form of coaching service such as a business coach, life coach, health and fitness coach, or an image consultant. Your client base is stagnant, and you need to continue building your brand. You get marketing advice from prominent marketers, or maybe you get proposals from your television or radio stations. They offer you a 30 seconds per week window on one of their programs to promote your services at a weekly fee of $350. You agree to the terms because you think you’d certainly reach potential consumers and start seeing your business improve. However, your grand plan doesn’t unfold and here is why.

  • You have no control over who sees or hears your ad, so there is a possibility that your services are being broadcasted to uninterested persons.
  • When some people are watching TV and the ads come on, they may change the channel or utilize that time to use the washroom or grab a snack, so you miss them.
  • Your ad will play at a set time every day whether people are watching TV or not.
  • Because of the advent of social media, the current role of radio, television, and print media has diminished significantly. And although people obviously still watch TV, listen the radio, and read newspapers, the attention of a huge group people is really online. They are practically constantly on the popular social media platforms like Facebook, Instagram, Twitter, etc.

As a businessman or woman, you should attempt to reach people where they are. Therefore, you should ensure that your business’ message is on the platforms your clients and potential patrons use. Facebook, with its robust advertising mechanism and vast number of users, provides one of the best opportunities. By advertising on Facebook, you can target specific audiences. For example, if your intended audience is women between the ages of 20-35 who like health and fitness, you can create an ad specifically for them. Your ads will only show to those people, and someone like me, who may not be interested, will never see it. By streamlining your ads, you are not wasting money marketing to uninterested people like you have a greater chance of doing on TV or radio. Also, Facebook ads are much cheaper than other forms of advertising.  You can possibly start with as little as $10 a day and get more results than you would with a TV ad for $350 a week.

Another reason why you will kill it on Facebook as an advertiser is because not many businesses are taking advantage of this opportunity. Therefore, as the basic law of economics goes, when the demand is low, cost will be low. Consequently, you will be paying very little to advertise to your target audience. Even if you think this will not work for you, just try it. Also, if you don’t know how to make a targeted ad, fear not. You can ask a more tech savvy person who can do it to teach you or you could simply learn by looking at free training videos on Youtube. Unfortunately, Facebook and by extension social media marketing is the opportunity that many businesses are not making use of. Stop marketing like it’s 1956 and start marketing like it’s 2016 because I don’t know if you’ve heard, but it is 2016.

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Caribbean Entrepreneurs Entrepreneurship

Top 10 Inspirational Quotes for Caribbean Businesses’ Success

Today I want to share some of the quotes I use to stay motivated in all aspects of business. Check them out and get inspired.

  • Steve Jobs- When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you’ll never be the same again.

 

  •  Young Jeezy- I just think a hustler’s ambition is that I never stop. I start off hustling and said I’ll never stop hustling. An ambitious hustler is the one to hustle the hustlers. When I grew up, my heroes were hustlers. Now I’m their hero.

 

  • Jim Rohn- Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.

 

  • Conrad Hilton- Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.

 

  • Sam Walton- There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

 

  • Harold Geneen- In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.

 

  • Kim Garst- Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!

 

  • Aaron Lee- These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast.

 

  • Mark Zuckerberg- In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

 

  • Bill Gates- Your most unhappy customers are your greatest source of learning.

 

 

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Entrepreneurship Social Media

This is How You Fail When Marketing in 2016

Planning long-term online strategies is no longer a valid business move. I know my statement is potentially shocking, but before grabbing your pitchforks and attempting to burn me at the stake, let me explain. Don’t get me wrong, I still believe you should have long-term objectives. For instance, my long-term goal is to build the biggest digital marketing agency in the Caribbean, but I am willing to make necessary changes along the way to see my dream come to fruition. With that said, recent trends indicate that social media and online platforms are changing every 18 to 24 months, so with the constantly evolving digital world, developing and sticking to a long-term strategy is becoming increasingly difficult.

What was important yesterday may not even be valid today. What may be effective today, may obsolete tomorrow. Therefore, although businesses should stick to their long-term objectives, they should not commit themselves to one method of getting there. For instance, in the past, focusing on print media advertising to help build your business was a great marketing strategy; however, radio came along and all that changed. Afterward, television followed and entrepreneurs started using that medium to advertise. Consequently, if persons strictly stuck to marketing using print or radio while intentionally neglecting television in the process, they would have gotten left behind. Presently, the marketing evolution is arguably more drastic since the transition to the constantly changing social media and online world.

Unfortunately, many entrepreneurs are refusing to make the switch to social media advertising. They are confident that their television and radio advertisements are working for them, and they think that social media is for kids. In my opinion, their assessment may be a big mistake. Many businesses will be left behind or leave thousands of dollars on the table because they refuse to embrace the new ways of marketing. Further, if you are not using social media marketing strategies in your business, you have not entered the new marketing era. I learned that principle from the world boss himself, Gary Vaynerchuk. He indicates that he is able to stay ahead of the game and win at business because he markets based on the year he is living in. Thus, he does not market like its 1990 when it’s 2016; because in 2016, it’s all about social and online media.

Important to note however, is that you do not have to be on every platform. You just need to figure out what platforms your audience use and reach them there. Therefore, if they are on Instagram, get access to an account. If it’s Facebook start using it too. If they are on snapchat, guess what, get on snapchat.

As previously mentioned, you should focus on long-term goals; however, do not commit to a dated vehicle to take you there. Concentrating on one method that is or may become obsolete along the way could lead to your business’ downfall. Take for instance, running ads on television. You have no guarantee that your ads will get to the people you are trying to reach. Even if it is on their television screens , and if they are like me, you cannot control their urge to use the restroom or switch channels as soon as the commercials come on. Facebook ads on the other hand are different. You can reach the exact persons you intend to attract, where they are, and when they are paying attention for a fraction of the cost of running a TV ad. So why won’t you update your strategies to include Facebook ads and other forms of social media? Admittedly, if you want to get left behind in business and marketing and leave thousands of dollars on the table, commit yourself to the marketing strategies of the past and ignore the current marketing tendencies.

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Entrepreneurship The Beyond the hustle show

Beyond The Hustle- Social Advertising, External Funding and Common Business Problems

This is the first episode of Beyond The Hustle for the year 2016 and I am pretty excited. On this episode, Leon Henry and I will be talking about social advertising, external funding and common problems faced by entrepreneurs. On every episode we will be answering questions from you, so send in your questions to us on the show or tweet us your questions using the hashtag, #BThustle.

 

 

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Entrepreneurship Social Media

Why Carnival is Good Business in Grenada-Infographic

As Carriacou Carnival comes to an end and with Spice Mas Grenada coming up in a few months, I wanted to re purpose a post I did in the past, which is quite relevant today.

 

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