Category : Facebook

Caribbean Entrepreneurs Facebook Facebook Advertising Social Media

Every Caribbean Business Needs to Start This Now if They Want to Grow in 2017

As a digital media enthusiast, there are two people I look to. One is Gary Vaynerchuk, the ultimate hustler, and the other is Douglas Rushkoff, a media theorist whom I had the pleasure of meeting on his visit to Ryerson University. Both men are accomplished authors. Gary’s books include, “Jab Jab Jab Right Hook”, “Crush It”, “#AskGaryVee”, and “Thank You Economy”, and Rushkoff authored “Programme or be Programmed” and “Throwing Rocks at the Google Bus”. I see Gary as the practical industry practitioner and Rushkoff as the academic. However, both men agree with me on one thing, and that is, we live in an attention economy. The ultimate asset in business today is attention. Businesses are all vying for our attention and he who knows where to find the attention will win. I believe Caribbean businesses can find attention everywhere, but the variable of success could be much more valuable if underpriced or cheap attention is found.

Many Caribbean businesses invest a large part of their budget in radio and television advertising which often times does not pay the dividends that entrepreneurs envision. Admittedly, it would be irresponsible to declare that mass media advertising doesn’t work; however, much better ways to spend your advertising dollars exist. Let’s take Grenada for instance. As a business, you could advertise your products or services on Grenada Broadcasting Network (GBN) or Maitland Television (MTV) at premium cost. With such an investment especially for prime time programming, I am sure you would be able to reach the people you intend to. However, I think there are more effective ways to spend your money, reach the same or possibly more people when compared to television but at much lower costs, and that is using Facebook advertising.

The cheapest form of advertising right now and entering 2017 is Facebook advertising, and it will be the case for a while until everyone jumps on board which would most likely drive the cost up. Therefore, now is the time to start putting some of your advertising dollars into Facebook ads. Facebook is the most powerful social media platform in the world, outside countries like China. With 1.6 billion monthly active users and the ability to get as targeted as you desire, how could you lose? With Facebook ads, you could probably reach most in your country that are interested in a particular product, between a certain age, and of a particular gender. Let’s say, for instance; you have a product for women between the ages of 25 and 40. When you advertise on TV, do you have any guarantee that only women in the aforementioned age range would see your product? No, you don’t, but with Facebook ads you could. Now analyze your personal television watching habits. When you watch TV and the program breaks for advertisements, do you sit and intently watch all the ads, grab your phone to tweet or post on Facebook about what you’re watching, or do you use the time to get a glass of water or go to the restroom? Based on your personal admission, you may see why television advertisements may not be as effective even though it is costly.

Additionally, if you are an advertising or marketing agency, adding Facebook advertising to your services will be a huge boost for your business. One of the excuses I always hear is that people do not understand Facebook ads, but I have a secret weapon for you to learn about Facebook advertising. It’s called Google. You can learn anything from Google and Facebook advertising is no exception. Unfortunately, some persons falsely claim that Facebook ads do not work when they have never tried them. However, I challenge you to give it a shot because I have been running ads for the last two years, and I have been getting positive results. Therefore, try it and tell me how it goes.

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Caribbean Entrepreneurs Facebook Social Media

5 Reasons Why Buying Facebook Likes Is a Waste of Time and Money for Your Business

I recently had a client who I was consulting and one of the things he was working on was setting up his Facebook page and generating traffic. He decided that in order to generate some likes for his new Facebook page, he would purchase a couple thousand likes for his page. I have never been a fan of buying likes or any kind of audience on social media for that matter, but I was interested to see what would happen.

After the order for likes was made, I decided to check out the page and look at the persons who liked, and when the likes were coming in steady. I started noticing something weird. The persons who were liking his page: 1- Were not the target market of his business, 2- These persons all had different profile pictures but the exact same post, 3- maximum number of post on the page was three. Basically the profiles were all fake and to me that was a complete waste of time. Why would anyone want likes from fake profiles? My client immediately stopped, but here are 5 reasons buying likes is a waste of time.

1. Poor or No engagement: If the majority of fans are fake, then when you publish your best content you will hardly be reaching anyone. When offers are published in your business, it will be a waste of time and there will be no true engagement and no one to reach.

2. It will mess up your EDGERANK: Your EDGERANK score is based on the amount of visits to your page, your comments, likes on contents and how much time it is shared. If you purchased fans and the people on your page are fake and not interacting with your brand then your EDGERANK score will be very low, and Facebook will see your page as unimportant.

3. You may lose future prospective real fans: If someone stumbles upon your page and realize that no one is talking about this or there is absolutely no interaction, they may perceive that what you’re doing is unimportant and just move away without becoming a fan.

4. It’s a waste of money: Normally in business whenever you purchase something, it should be something of value. In the case of buying fans, there is no value there, you are basically buying something or someone that doesn’t exist that will add absolutely no value to your brand.

5. Unable to generate leads and sales: True Facebook marketers use Facebook as a means of generating leads and then sales. So unless you are purchasing adds which can reach real people, then marketing to your “purchased” fan base and trying to get them off Facebook and unto your website, landing or sales pages will be futile since that may not be real.

There are alternatives to purchasing fake fans or fake likes; one can ask friends on their personal page to like their page and invite their friends to like it. They can put their Facebook page in their email signature, create valuable contents that will attract people and promote them, and place their fan page in the persona description on their personal page. One can also simply purchase adds which can generate likes, leads and sales. There is no shortcut to marketing in general, the same goes for Facebook marketing. Take your time and grow your fan base, there are amazing programs and people that can teach you how to do so such as Amy Porterfield and Brian Moran. Just stop wasting your company’s time and money.

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Entrepreneurship Facebook Social Media

5 Cheap And Creative Ways to Market Your Small Business

One of the biggest challenges faced by small and medium-sized businesses today is marketing their business effectively.

Many believe that marketing and advertising is an expensive business practice; however there are creative ways that even the smallest business can take advantage of. Social Media and the Internet has leveled the playing field between small and large businesses to some extent. In the past, larger businesses had an advantage over smaller ones based on the size of their marketing budget. This is not the case today, and the following are some creative ways to market yourself like a big business:

Content Marketing– Content marketing involves sharing valuable information to your online community; information that will inform and educate without directly selling to them. At the end of the day,when people feel informed and smarter they will feel a connection to your brand which will lead them back to you when they’re in need. Some examples of content you can share include blog posts and articles, infographics, videos and other graphic designs. The best part about Content marketing is that for the most part it’s free, with tools such as Canva or Easely.

Social Media Ads– Whether it’s Facebook, Google AdWords, LinkedIn or Twitter, social media ads are one of the best ways to market your business. My favourite is Facebook. If you’re a small business owner and you’re not on Facebook, that is a big mistake. It is free to set up a Facebook page and free to post valuable content to build a relationship with clients. Facebook ads allow you to reach your ideal audience very cheaply. Businesses can spend as little as $1.00 a day to run ad campaigns to generate Leads and Customers. The targeting and retargeting options and also the ability to create custom audiences from your email list and website visitors is great for business marketing activities.

Email Marketing– One of your best assets in business is your email list, because you get to reach out to these people at any time, offer them value and also pitch them products and services. However, there is an art to doing this; sending random emails with random subject lines will not get your email opened. You may also have people unsubscribe from your list if you do this. Ryan Deiss wrote a book called ‘The Invisible Selling Machine’ where he shows how email marketing should be done. Small businesses need to get an email marketing service such as aweber or Mailchimp and start building their list immediately.

Give talks at networking events, workshops and meet-ups– One of the most creative ways to market your business is to share your expertise with others who are willing to listen. Networking events and meet-ups are great opportunities to share with others. You can also start your own meet-up in your industry. One-on-one workshops are also a great way to get in front of people and get the word out about your business.

Partnering with other brands and small businesses– This is very effective because when businesses partner with each other they are able to tap into each other’s resources. Two small businesses can agree to promote each other’s products or services. They can also team up to run joint promotional campaigns, which they may not have been able to do if they were doing it on their own.

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Facebook Social Media

My Social Media Strategy For 2016

One the #AskGaryVee Show, Gary was asked about his social media strategy for 2016. I thought his answer was quite interesting and its something I am into and I believe you guys will find value from it as well. Tell me what you think in the comments below.

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Business Start-Up Entrepreneurship Facebook Social Media

Why Only the Market Gets to Determine if You Will Succeed in Business

Lately, a lot of changes have occurred in the business landscape. One such change I firmly believe may be the best is the use of social media. My opinion is also held by many successful entrepreneurs like social media guru Gary Vaynerchuk, who normally refers to social media as the current state of the internet. However, I am appalled by the number of small businesses owners that are not making use of the opportunities that social media presents. Additionally, I feel compelled to mention that in this current business climate, which is marshalled by useful tools like social media, THE SUCCESS OF ENTREPRENEURS/ARTISTS/CREATORS NO LONGER STRICTLY HINGES ON OTHERS. For instance, if you sing, it isn’t absolutely necessary to use a studio to approve your music or a producer to work with you. Instead, all you need is a smartphone to record yourself singing then upload your product to YouTube or Facebook to start building a community around your music. Also, if you are an aspiring writer, you don’t need the permission of a publisher; instead, you could start a blog and populate it with your pieces.

In this day and age, individuals shouldn’t be given the privilege to dictate the direction you take in your life as an aspiring entrepreneur or personality. Instead, let the market determine whether you succeed or not. Therefore, if you are courageous enough to put yourself, your idea, and eventually your product or service out there, the market will reward you if it up to standard and satisfies the needs and wants of the consumer. One of the best examples of this truth is in the movie industry. The Legend of Tarzan received terrible reviews from critics, but it still went on to be a big winner at the Box Office. Consequently, the trend insinuates that it is possible that the influence of critics may not seriously affect the success of a film; instead, the market will determine its success. Therefore, one should be willing to be proactive, ignore the naysayers, and let the market determine if success is possible.

One morning, I was sitting on my couch watching CP24 Breakfast, and Steve Anthony was interviewing a member of LMFAO; I believe it was RedFoo. He said something that stunned me. He was speaking about how hard it was to reach his fans and to get their music out, especially on Facebook. As a Facebook marketer, I was genuinely appalled by his assertion and potentially misleading statements. Admittedly, it’s true that organic reach on Facebook is down, and the company recently changed its algorithm to show more posts from friends and less from businesses forcing us to pay to play. However, looking at the situation logically, any network with over 1 billion active users should be worth your time, so I still believe it is the best platform to reach your desired audience. You just need to figure out how to maximize its capabilities, and the market will reward you. Also, you should utilize Facebook advertising, even if you feel forced into a situation where you have to pay to reach your community. Consider this scenario, would you prefer to pay a monthly rate of $1,000 for television ads with no guarantee you will reach your target audience or pay Facebook as little as $5 dollars a day to reach your potential customers? Personally speaking, I think I’d prefer to pay for ads on Facebook any day.

Moreover, if you have a dream to start a business, don’t worry what anyone says unless that person is part of the target market you’d want to reach. Instead, give your idea a chance and build a community around your business for free or at worst minimal cost using what may be the best thing to happen to entrepreneurs in the modern era, social media. Again I must emphasize that you shouldn’t be afraid to start. However, please be mindful that the market rewards good but by the same token, it kills the inferior. Therefore, you should never offer substandard products with the hope that marketing would be the solution. However, at least give your idea a chance by starting and properly incorporating social media because based on recent business advances, the market significantly influences success.

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Entrepreneurship Facebook Social Media

Krewella, Social Media for Musicians & the Business of Music

Today I am sharing episode 215 of the Ask Gary Vee Show, sharing this because I have recently starting working with musician clients and I can relate to everything they’re talking about. I also had to share because this morning while watching news on CP24, Steve Anthony was interviewing LMFAO about their tour in Canada. One statement that stood out to me was when the guys said this “It’s hard to reach our fans, Faceboook doesn’t allow you to anymore”. I was stunned by this statement. I will do another post about this, however in the meantime, I think Gary does justice here.

On this episode Gary have Krewella with him as they tackle questions about:

-How to grow your brand on social
-The importance of knowing your fans
-Staying grounded in a fake world

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Facebook Social Media

How Grenadian and Caribbean Soca Artists can use Facebook and Instagram to build their Brands

When I younger, I wanted to become a soca artist. I even started writing songs with my friends, but I quickly realized I didn’t have what it took, so I decided to focus on what I was good at. In the past, soca artists advertised themselves to the public with the help of radio stations, DJs, and promoters, who booked them for shows. Therefore, artists didn’t have much control over their brands; however, because of technological advancements, the script has been flipped. Today’s technology now gives artists a significant say regarding the distribution and exposure of their musical products. Social media platforms like Facebook and Instagram practically give soca artists, regardless their stature in the industry, a somewhat even playing field. Artists now have the power to control and build their brands while bypassing the “badmind” DJs who often times intentionally neglect to share their music. Consequently, social media platforms are now making it easier for thriving musicians.

Uploading Music Natively vs. Sharing YouTube Links

Facebook is now big on video sharing as evidenced by their push with video ads, 360 videos, and Facebook live. Sometimes, when artists share their music on Facebook, they first upload it via YouTube then share the YouTube link to Facebook. Going forward, however, consider uploading your videos natively to Facebook instead. Facebook is in direct competition with YouTube and unfortunately for soca artists, Facebook’s algorithms punish videos shared with YouTube links. Therefore, you will be rewarded with more reach and views if you upload your videos directly to Facebook. Mind you, you should upload your music to YouTube as well, but just be aware that if you want more reach on Facebook, don’t share the YouTube link.

Share Short Clips on Instagram

Before, videos on Instagram could have only been 15 seconds long. Today, however, you can upload 60 seconds videos. Therefore, don’t be afraid to share a one-minute clip from your video to pique listeners’ interest.

Video Ads

As previously mentioned, video ads are now a major part of Facebook’s product. So do you know that by spending $5US or less it is possible to get thousands of video views on Facebook? Obviously, you would need to know how to setup and run a Facebook video ad, but hey, it’s not difficult. You can visit YouTube for tutorials or contact me, and I will show you how. At the moment, one of my clients is a jazz artist, and we have been using video ads to promote her music and concerts, and the results have been phenomenal. Consequently, I advise soca artists to start taking advantage of this opportunity as well. Instagram ads are now becoming a big deal too, so you should definitely give it a shot also. Just imagine it’s the carnival season, and you are a new artist with a “wicked tune”. However, only the established names are getting radio time. Instead of accepting the status quo, here is a simple solution. You could circumvent the system by spending just $5US to promote your music even if you don’t have an actual music video, which isn’t totally necessary. Many persons, including myself, often listen to music on YouTube or Facebook with just a still picture. Therefore, with such a small but effective investment, you have little reason to sit and wait for radio play when you have the tools to get your music out to a much wider audience than the radio can offer.

Consistency and Building a Community

Shows like Power or Game of Thrones are successful in part because they don’t ignore social media. Even after each season’s finale, they are still active on Facebook and Instagram reminding you of the just concluded episodes and in preparation for the new. With that said, soca artists should pattern their social media habits after those successful franchises instead of using a cyclical approach. From observation, many artists are very active on social media during the carnival season; however, after the festivities are over, they make a huge mistake by going silent. Therefore, they should consider year-round promotions on social media to garner as many supporters, sales, and job opportunities as possible. Also, many soca artists mismanage Facebook and Instagram. Instead of using the platforms as a vital business tool and as a means of building a community around their music, they unfortunately, use them to spread their unfounded information, divisive topics and display unsavory conduct, which may alienate supporters and potential patrons. Consequently, artists should refrain from the negatives and strive to build a community around their music. And if they need help building, their music community, it is advised that they speak to a Facebook or Instagram strategist.

Facebook Live

In keeping with the use of videos, I have realized that some Grenadian promoters now use live streams to increase their business ventures’ reach. Further, as soca artists, you can also live stream your performances through platforms like Facebook Live. Obviously, the actual streaming would have to be done by someone else like a member of your management team or friend of course, but you should consider live streaming your performances, the process of making your music, or practically anything you think will interest your fans to build brand equity. Right now Facebook’s algorithms are very favorable towards live videos so don’t pass up on this opportunity.

Provide Value

Pardon my tone but please stop posting nonsense on social media. Remember that most patrons tie your contributions to your products. Therefore, if you are deemed to be a constant poster of valueless material, it is possible you would tune out your intended audience when it matters. Therefore, please ensure that your posts are entertaining, educational, positive, or provide some kind of significance to your fans. Like I stated above, be consistent while providing value.

Admittedly, many more strategies for brand building can be done; however, these are some of the basic approaches that every Grenadian soca artist and those throughout the Caribbean should take if they intend to make a mark in a potentially lucrative business. At #IamGrenadian, we have shared the stories of many Grenadian soca artists, and as a digital marketing strategist, I felt it was my obligation to write this article to hopefully help others. Also, these methods go beyond soca music; they can be effective for any genre. Therefore, since you now have the power to build your brand using these platforms, just ensure that you use them properly or seek the services of a social media strategist if necessary. Also, for those who may object to getting help because you have a Facebook page and Instagram profile consider this. Having a car doesn’t make you a mechanic, so having access to the necessary social media platforms doesn’t make you a Facebook or Instagram marketer. Consequently, if you are trained in social media marketing, perfect, if not, then get up to speed or work with someone.

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Entrepreneurship Facebook

The HUGE Opportunity Caribbean Entrepreneurs are NOT Taking Advantage of Today

Personally, as I write this article, I am genuinely disappointed in Caribbean entrepreneurs. My disappointment stems from the fact many, or dare I say most neglect a HUGE, affordable opportunity to use social media particularly Facebook advertising to seek brand awareness, launch a new product or service, generate sales, get the word out about a new promotion, and in general to explode their businesses. Admittedly, what saddens me most is that many Caribbean businesses, or least those I interact with, are not using Facebook ads, but spend hundreds or even thousands of dollars in print, radio, and television advertising. Please understand that I am not trying to knock anybody’s hustle however, but if as a Caribbean entrepreneur you have not started using social media and online marketing strategies to spread the word about your business as yet, you my friend have not entered the new era of marketing.

For instance, you offer some form of coaching service such as a business coach, life coach, health and fitness coach, or an image consultant. Your client base is stagnant, and you need to continue building your brand. You get marketing advice from prominent marketers, or maybe you get proposals from your television or radio stations. They offer you a 30 seconds per week window on one of their programs to promote your services at a weekly fee of $350. You agree to the terms because you think you’d certainly reach potential consumers and start seeing your business improve. However, your grand plan doesn’t unfold and here is why.

  • You have no control over who sees or hears your ad, so there is a possibility that your services are being broadcasted to uninterested persons.
  • When some people are watching TV and the ads come on, they may change the channel or utilize that time to use the washroom or grab a snack, so you miss them.
  • Your ad will play at a set time every day whether people are watching TV or not.
  • Because of the advent of social media, the current role of radio, television, and print media has diminished significantly. And although people obviously still watch TV, listen the radio, and read newspapers, the attention of a huge group people is really online. They are practically constantly on the popular social media platforms like Facebook, Instagram, Twitter, etc.

As a businessman or woman, you should attempt to reach people where they are. Therefore, you should ensure that your business’ message is on the platforms your clients and potential patrons use. Facebook, with its robust advertising mechanism and vast number of users, provides one of the best opportunities. By advertising on Facebook, you can target specific audiences. For example, if your intended audience is women between the ages of 20-35 who like health and fitness, you can create an ad specifically for them. Your ads will only show to those people, and someone like me, who may not be interested, will never see it. By streamlining your ads, you are not wasting money marketing to uninterested people like you have a greater chance of doing on TV or radio. Also, Facebook ads are much cheaper than other forms of advertising.  You can possibly start with as little as $10 a day and get more results than you would with a TV ad for $350 a week.

Another reason why you will kill it on Facebook as an advertiser is because not many businesses are taking advantage of this opportunity. Therefore, as the basic law of economics goes, when the demand is low, cost will be low. Consequently, you will be paying very little to advertise to your target audience. Even if you think this will not work for you, just try it. Also, if you don’t know how to make a targeted ad, fear not. You can ask a more tech savvy person who can do it to teach you or you could simply learn by looking at free training videos on Youtube. Unfortunately, Facebook and by extension social media marketing is the opportunity that many businesses are not making use of. Stop marketing like it’s 1956 and start marketing like it’s 2016 because I don’t know if you’ve heard, but it is 2016.

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Facebook Social Media

10 Free Tools for Creating Amazing Visual Content for Facebook

Lately, I have been combing through the Facebook pages of many Caribbean entrepreneurs and small businesses. From my observation, one of the things that stand out among most of them is the poor quality or visually unappealing content. Honestly, my conscience couldn’t allow me to just let their situations be, so I directly messaged a few of them, and those that answered basically blamed their inability to use Photoshop or poor designing skills in general for the unattractive displays. Personally, I thought their excuses didn’t carry much weight, and for this reason, I decided to put together this blog post especially for entrepreneurs and small businesses struggling with creating visual content

Mobile Apps

First, I will a look at some mobile apps that can be used to create amazing content for free

  • Wordswag– Personally, Wordswag is one of my go to apps for creating visual content. Unfortunately, it is not on android but only on IOS. The app allows you to add text to images, and in the event that you don’t have pictures on your phone, it is connected with Pixabay, which provides hundreds of free images.
  • Instaquote– Yes I know; you see insta and you instantly think Instagram not Facebook. However, Facebook owns Instagram, so the graphics created with this app is completely compatible on Facebook. Fortunately, Instaquote also works on both Android and IOS, so feel free to exploit the app by easily adding text to images then uploading them to Facebook or Instagram.
  • Diptic– I first saw Kim Garst using this app. I then used it myself and was blown away by it. Diptic is on both Android and IOS, but the IOS version has more functionalities. This app allows you to create some of the most amazing photo collages. And get this, the IOS version can be used to create animated photo collages. Dope, isn’t it? I know I said free earlier, but diptic has a small cost to it. But take it from me, its low price is absolutely worth it.
  • Legend– You can find Legend in any app store. It is used for creating short videos. Not just any videos however, but quote videos, or at least that’s how I use it. Using the app is simple. First, select an image if you so desire then write your quote, and indicate how you’d want to animate it, and bammm, you have a piece of visually appealing content to share on Facebook.
  • Brandr– I recently started using Brandr to create content and I must say I am pleased thus far. It can be used on IOS and Android, but it has more functionality on IOS. Unfortunately, these app developers are really biased and have no love for us Android users. Don’t pay me no mind guys; I am just joking because honestly the app developers are awesome. Check Brandr and I’d love to hear your feedback on it.

This is a visual created with Brandr

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Today anyone with a smart phone is a media company and can make or break a brand. The power of social media and the smart phone

Posted by SocialEyez Media on Saturday, March 5, 2016

Website/ Desktop Application

  • Canva.com– Almost anyone you ask about creating free visually appealing content for Facebook will recommend Canva. It’s an amateur graphic designer’s best friend. Create any kind of visual content there then upload to Facebook. You should check it out; it’s just amazing.
  • Designfeed.io– Now this right here is my new best friend, and it should be yours too. Designfeed allows you to create visually attractive content that is already optimized to the right size for all the social platforms, not just Facebook. Apart from its advanced optimization benefits, it finds photos for you to use with your creation. Honestly, I have been using this application like crazy over the past few days. Shout out to Donna Moritz from Socially Sorted for the recommendation.

This post was created using Designfeed.io

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You can’t use up creativity, the more you use, the more you have. Maya Angelou is indeed a wise one

Posted by SocialEyez Media on Sunday, March 6, 2016

 

  • Easel.ly– Are you an infographic person? Well if you are or want to be, start using Easel.ly. The site allows you to create some awesome infographics for free. Check it out and prepare to be blown away.

 

  • Quotescover.com– Presently, I don’t use quotescover as frequently as before. However, it is a powerful website if you want to create visually appealing images with quotes. Give it a try and you’ll see what I’m talking about.
  • Pixabay.com– Okay so you can’t create anything on Pixabay, but guess what you can do. You can get free images and short videos to use to create your visually pleasing content with one of the aforementioned apps or websites above. Personally, it’s my go to source when I do not want to purchase images, which is kind of all the time.

Special Shout out

A special mention must be made to Rhonna designs, the Photoshop app, skitch, meme generator and Piktochart. Trust me, with all the free, easy to use tools you now know that are available, you have no reason to create and share crappy visuals on Facebook. Now get your creative juices flowing and feel free to share some of your designs with me on my Facebook page at Facebook.com/socialeyezmedia.

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Facebook Social Media

Facebook Makes Moves to Dominate the Internet

Over the past couple days, Facebook has been making some major changes to its platform to add more functionality and help its users enjoy a better experience. I recently spoke about one of the improvements, the ability for page administrators to directly message fans that comment on their posts. See post here

Moreover, Facebook recently made a move that I believe is an attempt to dominate the internet and keep users on their platform for much longer. They announced that they are going to open up “Instant Articles” which is a product for publishers to create fast, interactive articles on Facebook for everyone. Previously, “Instant Articles” were only available for large media companies and content creators; however, with the impending change, every content creator with a blog will now have access. The upgrade will be launched on April 12th 2016.

Generally, when you post an article from your blog on Facebook, persons are taken directly to your blog when they click your post. Sometimes, especially on mobile, because you are redirected, the article takes a long time to load. Consequently, “Instant Articles” aim to fix that problem. When the upgrade is in effect, the articles will open inside Facebook, so no one will be taken to your blog. Unfortunately, the demerit to the convenience is that traffic to individuals’ blogs will be affected, but articles will load much faster than if they were directed elsewhere.

Many people believe the change could also affect your ability to monetize your content and blog; however, according to Facebook, publishers have the ability to bring their own direct-sold ads, keep 100% of the revenue, and track data on the ads served through their existing ad measurement systems, or they could monetize their content through the Facebook Audience Network. Note that Facebook keeps 30% of the revenue when you use their audience network. Admittedly, many people may say that you are giving up control to Facebook; however, looking at the glass half full, if you accept their terms, you’ll have access to Facebook’s 1.6 billion users. From there, you can select which content people see using Social Media Examiner and also insert Google analytics to track everything.

Not only is Facebook launching “Instant Articles”, they just released “Reactions”. Now apart from “Liking” a post, users can now “Love”, “HaHa”, “Wow”, “Sad”, and “Angry” a post. To select, simply hover over the “Like” button and the new reactions will appear. The decision to offer reactions began just over a year ago. Much research and many studies went into deciding what reactions to offer users. The tests were initially done on a small, selected audience before it was officially rolled out to everyone.

“Reactions” is also on IOS and android mobile devices, and I believe it is a good move for the company and its users. Facebook is also launching “Canvas”, a full screen ad experience built for bringing brands and products to life on mobile. More information about “Canvas” will be out soon. Honestly, I am super excited to see what other improvements Facebook has in store for us, its users. What do you think about some of these changes, and how do you plan to use them to enhance your brand on Facebook?

 

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