Category : Social Media Marketing

Social Media Marketing Social Media Success Social Network

How To Stop Missing Opportunities By Dismissing Certain Social Media Platforms

The Neighborhood

I took a break from working a while ago and sat down to watch an episode of “The Neighborhood.” The Neighborhood is a comedy series on CBS starring Cedric the Entertainer as Calvin Butler, Max Greenfield as Dave Johnson, Tichina Arnold as Tina Butler and Beth Behrs as Gemma Johnson. In the latest episode, Dave and Gemma’s Son Grover started making videos on this Social Media Platform called Paddiwak which, according to Dave, “is like Tiktok but from Korea instead of China.” Dave and Gemma had no idea Grover was on Paddiwak until he received a cheque from them for $130. Grover was a budding influencer on the platform with up to 12K followers.

Read More
Content Creation Creative Social Media Social Media campaign Social Media Marketing

What Businesses Need To Do To Succeed On Social Media In 2023

In the last two years, I noticed a significant shift in the world of Social Media Marketing, maybe Marketing as a whole. Entrepreneurs, business people, marketing, PR, and Communications managers are all overly obsessed with media and the medium through which they advertise their businesses, products, and services.

Read More
Content Creation Content Marketing Social Media Social Media Marketing

How Busy Creators Can Create Multiple Pieces of Content For Social Media Short Period

Creating multiple pieces of content

Let’s talk about content. Content is essential when we reference social media because without content or a content strategy, there are no social media. Content is the lifeblood of social media. However, when creating content, the recommendation is to create content based on the stages that persons are in their customer’s journey.

Read More
Social Media Social Media Marketing Social Media Success word of Mouth

3 Lessons Brands Can Learn from The Harbour Master and Anderson Peters Fiasco

Harbour Master Anderson Peters

One of the most effective forms of marketing is Word of Mouth Marketing. Word of mouth is the earliest form of marketing that exists. Imagine the pre-historic marketer who had something to sell. You can only know he had something to sell if he told you directly face to face or if someone in contact with him told you. This last part is what facilitated testimonials and feedback.

Read More
Social Media Social Media Marketing Social Media Success

Using The C.R.A.V.E. Framework to Accelerate Your Success on Social Media

Social Media Success

I will never forget that day, as a Student of T.A. Marryshow Community College, around 2005, I saw a friend of a friend posting pictures of herself on the internet. In my naïve self, not knowing what it was….It was on some platform called Facebook. I couldn’t believe what I was seeing. To me, this was crazy!! Why would someone want to put their pictures online for the world to see? I couldn’t picture anyone having success on social media.

Read More
Attention Digital Strategy Social Media Marketing Storytelling

You’re On Your Own Goldfish, Human Attention Span Isn’t Shrinking, It’s Evolving

Human attention

You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute. After posting a 3-minute video on my Facebook page, I remember someone messaging me to say that I should know better. That people are no longer interested in watching a three-minute video on Facebook. They told me that our attention span is shrinking, and the shorter the video, the better.

Read More
Digital Strategy Social Media Social Media campaign Social Media Marketing

Here’s A Model For Designing Your Next Social Media Campaign.

designing a social media campaign

A few years ago, I completed my master’s degree in Digital Media. As part of my research, I created a model organization can use when crafting a social media campaign.

The model rests on five pillars: Campaign Architecture, Narratives, Platforms and Delivery, Third-Party Resources, and Media Awareness. Below is a representation of the model.

Read More
Caribbean Entrepreneurs Digital Advertising Digital Strategy Social Media Marketing

How Caribbean Brands Can Upgrade Their Digital Marketing Strategy With These 5 Key Channels for Paid Digital Advertising.

Digital advertising caribbean

One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars keeps growing. While this is the case in places like North America, I do not believe that Caribbean brands have fully taken advantage of the many opportunities that digital advertising offers.

Read More
Caribbean Content Creation Facebook Grenada Social Media Social Media Marketing

Social Media Use In Grenada and the Opportunity for Grenadian Businesses

Social Media use in Grenada

Every day I get intrigued that social media has quickly become the default form of media in Grenada and the Caribbean. When I speak to my friends about societal issues, they say this first thing to me. I didn’t see that on Facebook, or they may say, let me go to Facebook to see what people are saying. No longer are people saying, let me wait to watch the news or read it in the papers. Therefore, I became interested to see which social media platforms Grenadians are most active on. 

Read More
Caribbean Life Musician Social Media Marketing

How Bounty Killa and Beenie Man Won Social Media In Their VerzuzTV Battle and What Brands Can Learn

You are living under a social media rock if you are from the Caribbean, and by now, you haven’t seen or heard about the epic clash that took place last night between Dancehall legends, Beenie Man (@kingbeenieman) and Bounty Killa (@grunggaadzilla). This clash took place on Instagram Live and was streamed via Youtube. It was also the number 1 trending topic on Twitter Worldwide. Verzuz TV is a social-first entertainment platform delivering epic musical battles via Instagram Live championed by Swizz Beatz and Timberland.

Read More
1 2