As we enter 2023, I am sharing some social media tips and strategies from which Caribbean businesses and organizations can benefit.
I took a break from working a while ago and sat down to watch an episode of “The Neighborhood.” The Neighborhood is a comedy series on CBS starring Cedric the Entertainer as Calvin Butler, Max Greenfield as Dave Johnson, Tichina Arnold as Tina Butler and Beth Behrs as Gemma Johnson. In the latest episode, Dave and Gemma’s Son Grover started making videos on this Social Media Platform called Paddiwak which, according to Dave, “is like Tiktok but from Korea instead of China.” Dave and Gemma had no idea Grover was on Paddiwak until he received a cheque from them for $130. Grover was a budding influencer on the platform with up to 12K followers.
One of the most effective forms of marketing is Word of Mouth Marketing. Word of mouth is the earliest form of marketing that exists. Imagine the pre-historic marketer who had something to sell. You can only know he had something to sell if he told you directly face to face or if someone in contact with him told you. This last part is what facilitated testimonials and feedback.
I will never forget that day, as a Student of T.A. Marryshow Community College, around 2005, I saw a friend of a friend posting pictures of herself on the internet. In my naïve self, not knowing what it was….It was on some platform called Facebook. I couldn’t believe what I was seeing. To me, this was crazy!! Why would someone want to put their pictures online for the world to see? I couldn’t picture anyone having success on social media.
