I have been consulting a lot with clients lately about their social media strategies and something over the past few weeks; something stood out to me. Lots of entrepreneurs do not understand some of the fundamentals of using Social Media for business. I never thought that I would find myself trying to convince a “Marketer” to put out content that has practical value for clients. I didn’t think I would have to say to a digital entrepreneur that you need to have a Facebook page to run ads. I didn’t know that I will have to convince someone who spent the last six years in marketing that developing thought leadership will not negatively affect you. I couldn’t understand how being known as an expert in your field will reflect poorly on you. Nevertheless, these are some of the things I had to deal with, so today I decided to write this post for all the awesome people out there doing social media right.
My name is Kim Thomas. I am Grenadian; I immigrated to Canada 27 years ago to live with my mother. I grew up with my grandmother because my mom had left us with her to come to Canada to work so that we would have a better life. It was a bitter-sweet day when I left Grenada, though excited to see “the big world” as it was commonly referred to, I was very sad to leave my home.
As I look back on my life, I realized that at each stage I had some unique encounters that when put together with how I was able to come over helped shaped me into the person I am today. Today I want to share with you three of the most important lessons I learned in the last few years.
If you are Grenadian and have a Facebook account or WhatsApp on your phone, by now, you would have come across one of two songs or both. One a song by King Scholar called Pum Pum with the punch line being “Seethahall, he don’t like pum pum at all.” The second song, by a young soca artist, is called Vagina and the punch line is “Vagina me love, vagina me crave”.
I know what you are thinking, the guy who does Social media for a living is telling us to keep our kids off social media. Well, the truth is I don’t want them off social media, or I will be out of a job. But there are some things you need to know where social media is concerned and it’s my job to keep it 100 with you. So here’s why you need to limit or monitor your kid’s social media use
Ok, I get it, when our family and friends migrate they tend to make the countries they migrate to looks like heaven. And mind you, I am not saying they are wrong, for me I know Canada is pretty awesome. I think there are some things Caribbean People should know before migrating.
Here’s some brutal honesty for you, you will never succeed on social media if you do not respect social media. No one is forcing you to be on Social Media. I do think that as an Entrepreneur you should be, but no one is forcing you so if you will not respect social media and make the necessary investment it will not work for you.
I have always felt that Caribbean entrepreneurs weren’t making enough use of Social Media, I have written some articles about how they can take full advantage of the many opportunities social media offers for their businesses but always felt like I can do more.
When I was wrapping up my masters a couple of months ago, I had to conduct a research study; I looked at how storytelling and social media intersected In the nonprofit sector. That research got me interested in social media research in general. When a few of my entrepreneur’s friends from the Caribbean started asking me which social media platforms they should be on and what are the best practices for these I decided to conduct a mini research to find out.
When I younger, I wanted to become a soca artist. I even started writing songs with my friends, but I quickly realized I didn’t have what it took, so I decided to focus on what I was good at. In the past, soca artists advertised themselves to the public with the help of radio stations, DJs, and promoters, who booked them for shows. Therefore, artists didn’t have much control over their brands; however, because of technological advancements, the script has been flipped. Today’s technology now gives artists a significant say regarding the distribution and exposure of their musical products.
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