I wrote a post recently about the five domains of digital transformation, with customer behaviour being one of the five domains of strategy that is changing because of digital technology. In this post, which you can read, I spoke about how digital technology is changing how we connect and create value for customers. Traditionally customers were seen as mass markets; we made one communication message and sent it out to a broad cross-section of people. There was no level of differentiation; however, in the digital era, we are moving away from mass marketing to customer networks.
Covid19 has forced many countries one can argue to undergo about ten years of digital transformation in one year. Something as basic as online learning, many countries, especially Small Developing States (SDI’s) in the Caribbean, have a hard time dealing with this. Both students and teachers alike are grossly underprepared for the “University of Zoom”. Then there is the over-focus on technology; we somewhat believe that digital transformation is all about the new technologies available to make life easier for all of us, however, it is much more than that. In the “Digital Transformation Playbook,” Professor David Rogers wrote that digital transformation is not about technology, but it is about strategy and a new way of thinking. He further went on to assert, that preparing for the digital age requires businesses and organizations to upgrade their strategic mindset more than their technology. Put simply, Digital transformation is about a shift in the mindset of the leadership of an organization.
A few months after moving to Toronto, I went to a networking event for entrepreneurs. I met some fantastic people, some of whom I am still in contact with today. I remember speaking to a business coach at that event; we talked about my business aspirations. I told her I wanted to work with Caribbean entrepreneurs; I felt a need to help them, I felt the Caribbean was getting left behind where Social Media was concerned. The advice I got was, don’t do it, Caribbean entrepreneurs are not a good market if you want to make money. Fast forward a few years, I didn’t listen, I still decided to work with Caribbean entrepreneurs and businesses and even though the advice wasn’t bad advice. I am Grenadian, and home is where the heart is.
Here’s some brutal honesty for you, you will never succeed on social media if you do not respect social media. No one is forcing you to be on Social Media. I do think that as an Entrepreneur you should be, but no one is forcing you so if you will not respect social media and make the necessary investment it will not work for you.
A few months ago I wrote an article where I stated that winning the next election in Grenada will depend on the stories being told if you haven’t read it go ahead and do so now.
In that article, I made it clear that I am not proposing to have all the answers here, but I know that the current narrative some political activists construct online will cost them the next general election. Accusing people of being stupid because they do not support your party will lose you the election. Incomprehensible polices presented to the common man will lose you the election. Fortunately, there is still time to make compelling stories by adequately utilizing social media.
I was about 9 or 10 years old, in primary school (St Andrew Anglican Primary School). I remember on a daily basis, my peers will be selling different things at school at break time. Whether it was candies, cakes, tamarind balls, anything that kids in primary school will buy. The school sold snow ice, so every break time I purchased a snow ice and a cake or something else. One day I asked myself, why do I have to be the one always buying stuff. I wanted to get in on the hustle. There was a big tamarind tree close to my house, so I decided to pick tamarind and make tamarind balls. I asked my mom for one dollar to buy a pound of sugar, and it was game on.