Category : Storytelling

Dropping Bars Inspiration Motivation Storytelling

How To Rise Above The Noise Of Other People’s Opinion with Odette Campbell- #DroppingBars

Odette Campbell

Odette Campbell is the Managing Director of the Grenada Broadcasting Network; she started her career in media three years after graduating from the Anglican High School and has been in that sector for over 30 years. Her career began with a brief three-month stint at The Grenada Informer as a reporter. She then quit after getting word that she might be fired and moved on to take up another role as a trainee at Radio Grenada and her career took off from there. Today she shares her story with us on Dropping Bars.

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Caribbean Caribbean Entrepreneurs Motivation Storytelling

How Grenadian Glenda N Cox Won An Emmy As A Reality Show Executive Producer #DroppingBars

Lizzo's Watch out for the big grrrls

This week on Dropping Bars, Kimron speaks to Glenda N Cox about her journey in the world of reality TV and the journey to winning an Emmy Award as Executive Producer on the show Lizzo’s Look Out For The Big Grrrls.

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Caribbean Entrepreneurs Dropping Bars Inspiration Motivation Storytelling

From Unhappy Employee To Successful Entrepreneur in Six Months- Charlyn Asher on #DroppingBars

Charlyn Asher

Five years ago, Charlyn Asher tried to get a promotion at the company she was working at. She was told point blank that she would never get that promotion. After realizing she was killing herself for a company that doesn’t hold her in high esteem, she knew she had to get out of there. She quit her job and decided to become an entrepreneur. She purchased the company Colt Paper from the Colt family, and today, five years later, she is running two successful enterprises, Colt Paper and Antoine Fulfillment.

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Attention Digital Strategy Social Media Marketing Storytelling

You’re On Your Own Goldfish, Human Attention Span Isn’t Shrinking, It’s Evolving

Human attention

You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute. After posting a 3-minute video on my Facebook page, I remember someone messaging me to say that I should know better. That people are no longer interested in watching a three-minute video on Facebook. They told me that our attention span is shrinking, and the shorter the video, the better.

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Customer bahaviour Digital Transformation Social Media Social Network Storytelling

Understanding Customer Behaviour in the Digital Age

Understanding Customer Behavior in the Digital Age

I wrote a post recently about the five domains of digital transformation, with customer behaviour being one of the five domains of strategy that is changing because of digital technology. In this post, which you can read, I spoke about how digital technology is changing how we connect and create value for customers. Traditionally customers were seen as mass markets; we made one communication message and sent it out to a broad cross-section of people. There was no level of differentiation; however, in the digital era, we are moving away from mass marketing to customer networks.

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Caribbean Entrepreneurs Social Media Storytelling

Everything Caribbean Entrepreneurs Need To Know About Creating A Social Media Strategy

Strategic Social media with kimron corion

On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a target audience. I broke down content and storytelling if you missed it, you can find the replay below.

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Grenada Grenadian Events Storytelling

Three Reasons Why We Need To Protect Our Local Events In Grenada.

One of my fondest memories growing up was attending the Rainbow City Festival in Grenville. My boys and I would walk around Grenville and stop by all the DJ’s on the street to “shake a leg”.  If we were lucky we would get a “jam” from a girl, and we’d keep it moving.  My favorite spot was behind Sheila George place in Grenville. I got the most “jam “there and the vibes were always nice.

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Social Media Social Media campaign Storytelling

Here’s A Model For Anyone Planning On Launching A Social Media Campaign Soon.

social media campaign model

One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign.

The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms and Delivery, Third Party Resources and Media Awareness. Below is a representation of the model.

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Entrepreneurship Social Media Storytelling

As an Entrepreneur If You Are Doing the Following, You Are Doing a Great Job On Social Media

Great Job On Social Media

I have been consulting a lot with clients lately about their social media strategies and something over the past few weeks; something stood out to me. Lots of entrepreneurs do not understand some of the fundamentals of using Social Media for business. I never thought that I would find myself trying to convince a “Marketer” to put out content that has practical value for clients. I didn’t think I would have to say to a digital entrepreneur that you need to have a Facebook page to run ads. I didn’t know that I will have to convince someone who spent the last six years in marketing that developing thought leadership will not negatively affect you. I couldn’t understand how being known as an expert in your field will reflect poorly on you. Nevertheless, these are some of the things I had to deal with, so today I decided to write this post for all the awesome people out there doing social media right.

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Entrepreneurship How They Did It-Series Storytelling

How Kenroy George Is Building An All Natural Line Of Skin Care Products In Grenada

kenroy George

Today I chat with my friend and fellow trailblazing entrepreneur Mr. Kenroy George. Kenroy is someone who I met first digitally and then in person once I went back from to Grenada. The first time we met in person, I could feel the passion in his voice and the drive he had as an individual. So it is of no surprise to me when he reached out to me to say he was launching an all natural skin care line in Grenada. Once we began talking about this initiative, I knew I had to get this story out there to show that innovation and entrepreneurship are alive in the Caribbean.

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