As we enter 2023, I am sharing some social media tips and strategies from which Caribbean businesses and organizations can benefit.
I was 9 or 10 years old, in primary school (St Andrew Anglican Primary School). I remember daily my peers selling different things at school during break time, whether it was candies, cakes, tamarind balls, or anything that kids in primary school would buy.
I speak with Entrepreneur and Philanthropist Mr. Kevaughan Graham this week on Dropping Bars. In this episode, Kavaughan dropped some incredible nuggets of wisdom with us, such as “You cannot do great things with basic people.”
Odette Campbell is the Managing Director of the Grenada Broadcasting Network; she started her career in media three years after graduating from the Anglican High School and has been in that sector for over 30 years. Her career began with a brief three-month stint at The Grenada Informer as a reporter. She then quit after getting word that she might be fired and moved on to take up another role as a trainee at Radio Grenada and her career took off from there. Today she shares her story with us on Dropping Bars.
This week on Dropping Bars, Kimron speaks to Glenda N Cox about her journey in the world of reality TV and the journey to winning an Emmy Award as Executive Producer on the show Lizzo’s Look Out For The Big Grrrls.
Five years ago, Charlyn Asher tried to get a promotion at the company she was working at. She was told point blank that she would never get that promotion. After realizing she was killing herself for a company that doesn’t hold her in high esteem, she knew she had to get out of there. She quit her job and decided to become an entrepreneur. She purchased the company Colt Paper from the Colt family, and today, five years later, she is running two successful enterprises, Colt Paper and Antoine Fulfillment.
You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute. After posting a 3-minute video on my Facebook page, I remember someone messaging me to say that I should know better. That people are no longer interested in watching a three-minute video on Facebook. They told me that our attention span is shrinking, and the shorter the video, the better.
I wrote a post recently about the five domains of digital transformation, with customer behaviour being one of the five domains of strategy that is changing because of digital technology. In this post, which you can read, I spoke about how digital technology is changing how we connect and create value for customers. Traditionally customers were seen as mass markets; we made one communication message and sent it out to a broad cross-section of people. There was no level of differentiation; however, in the digital era, we are moving away from mass marketing to customer networks.
On Friday 16th of November, I did a Bootcamp on Strategic Social Media Marketing which was hosted by the Young Americas Business Trust. I touched on the different elements of a social media strategy focusing on things such as setting social media goals and choosing a target audience. I broke down content and storytelling if you missed it, you can find the replay below.
One of my fondest memories growing up was attending the Rainbow City Festival in Grenville. My boys and I would walk around Grenville and stop by all the DJ’s on the street to “shake a leg”. If we were lucky we would get a “jam” from a girl, and we’d keep it moving. My favorite spot was behind Sheila George place in Grenville. I got the most “jam “there and the vibes were always nice.
