Category : Storytelling

Caribbean Entrepreneurs How They Did It-Series Storytelling

How Heidi St. Clair Built An Award Winning Child Care Business in St Lucia

St Clair sitting service

Today on “How they did it” I talk to Heidi St.Clair, the OECS 30 under 30 award-winning entrepreneur and owner of St. Clair Sitting Service in St Lucia. Heidi talks about how she switched from wanting to be a fashion designer to launching her own business based on her love for working with children.

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Featured How They Did It-Series Social Media Storytelling

How Timothy “TIMMAY” Bain Built An Award Winning Bahamian Digital Media Empire

Timothy Bain

This week on “How They Did It” I talked to Timothy “Timmay” Bain, Bahamian award-winning media entrepreneur and Vlogger. Timmay talks about how he founded 3 Amigos Media with his friends, the sacrifices he had to make to get to where he is today and how he was able to overcome being a student and acquiring all the equipment needed for his business by sacrificing lunch money and doing part-time jobs.  Timmay didn’t finish College like his business partners. He dropped out to focus fully on his company 3AM in late 2014 and ended up finding jobs as a Social Media Coordinator for BTC and Marketing Brand Representative for KALIK. He also grew up on New Providence.

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Branding Social Media Storytelling

Mans Not Hot- The Overnight Success Years in The Making

Kimron Corion

By now I am sure you have heard the song “Mans not Hot” by Michael Dapaah aka Big Shaq. He went viral with his “Mans not hot” rap and has been the talk of the internet for the past couple days. I was watching an interview with Michael and something he said stood out to me. He said that one of the hilarious things that happened to him is people are reaching out to him and calling him an overnight celebrity, however, that overnight success took him years to happen.

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Branding Social Media Storytelling

Opportunities Comes To Those Who Build Their Brand

Brand Yourself

I had a conversation yesterday about business, branding, marketing advertising and a host of other topics. The discussion centered around marketers and their ability to sell anything, no matter how crappy it is. I have a different view of that topic, for me, no amount of marketing can sell a crappy product. However, it was pointed out to me that marketing sells crappy product all the time.

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Caribbean Entrepreneurs Social Network Storytelling

Hustle beats talent when talent doesn’t hustle- The Tamarind Ball Hustle

Tamrind Ball Hustle

I was about 9 or 10 years old, in primary school (St Andrew Anglican Primary School). I remember on a daily basis, my peers will be selling different things at school at break time. Whether it was candies, cakes, tamarind balls, anything that kids in primary school will buy. The school sold snow ice, so every break time I purchased a snow ice and a cake or something else. One day I asked myself, why do I have to be the one always buying stuff. I wanted to get in on the hustle. There was a big tamarind tree close to my house, so I decided to pick tamarind and make tamarind balls. I asked my mom for one dollar to buy a pound of sugar, and it was game on.

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Ryerson MDM Social Media Storytelling

Road to Ryerson University- The Grand Finale

Ryerson University

In 2013, I became quite fascinated with Social media and the way businesses were using it to build their brands and get customers. I went all in on learning everything I needed to know about social media and today I am a proud social media strategist. After being in Canada for a little bit, I quickly realized that one of the most significant assets you can have here is “Canadian education” So I decided to pursue my Master’s Degree. 

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Ryerson MDM Storytelling

Ryerson Universisty Virtual Studio- We Are Canada Project

This past winter, Transmedia Zone Director & Associate Professor Ramona Pringle challenged her Interactive Storytelling class at Ryerson University with the following question: What are the best solutions to engaging audiences in user-generated campaigns?

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Ryerson MDM Social Media Storytelling

Every Business Need to Develop a Culture of Storytelling on Social Media

“I was in primary school, and we had a school trip. You told me. Unfortunately, I couldn’t go because you couldn’t afford it. I understood the situation, so I didn’t make a fuss, but you saw how much I wanted to go. I told my friends I wouldn’t be there. I woke up the morning of the trip started doing my housework as usual, and you walked up to me and said. “Go bathe, you going on the school trip” and you handed me the money. I don’t know what miracle you worked, but this is one of many memories that I will cherish and appreciate as long as I live. Happy Mother’s day Janice Corion, thanks for always being there.”

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Ryerson MDM Social Media Storytelling

Social Media and Brand Storytelling- A Recipe for Online Awesomeness

In 4 months, I will be finished with my Master of Digital Media. I am currently working on my Major Research Paper. The topic for my research is “Analysis of Narrative-Driven Social Media Content Use Within Successful Social Media Campaigns Across Multiple Social Platforms to Develop a Campaign Strategy.” I am basically looking at how storytelling, in particular, transmedia storytelling, impacts the success of social media campaign in Non-Profit Organizations. My hypothesis in its simplest form is if you want to be successful on social media, ensure your content tells a story and reflects the overall narrative of your organization.

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Facebook Social Media Storytelling

Winning the Next Election in Grenada will depend on the Stories Told

A lot of people who pay attention to me know that I am all about using storytelling as a marketing strategy for achieving business results. Stories are the currencies of conversations, and they appeal to people’s emotions. Therefore, if you want to persuade someone to do something, tell a story. To eradicate any potential confusion however, I am not talking about the fictional tales that start with once upon a time or “crick crack”. Instead, I am referring to the way you shape your narrative to influence and appeal to others.
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