The year was 2012, I believe. I was the officer in charge of the Ariza Credit Union’s Grenville Branch in Grenada. During that time, I started observing that posts on my Facebook timeline were from Business Facebook Fanpages. I was quite fascinated by them. At the time, my friend Shaundel said to me, “Yow, we should start a business.” We pondered on what it could be for a while. Then I said, “Hey, I realize many businesses use social media a lot now, but I don’t see Grenadian businesses using it.” We then agreed that we would start a social media management company. Our problem at the time was apparent. Apart from having Facebook profiles and posting nonsense daily, we didn’t know anything about social media. However, we decided to start the business anyway. Unfortunately, our attempt didn’t last long because we had no idea what we were doing, and I eventually migrated to Toronto. It has been five years since that initial conversation and decision to get involved in Social Media. Within that time, I have attended every Social Media training course I could find. I also began working with small businesses and start-ups on their social media, and in October of 2017, I graduated from Ryerson University with a Master of Digital Media.
In the last year, I have spoken at multiple conferences, workshops, and schools in Canada, Grenada, and Trinidad and Tobago. I spoke at: Be Good Be Social Conference for non-profits, Smart Start Youth Conference, App Start Technology Workshop, Canada Safe School Conference, Service Expo 2017, BufferFest, and more. I have spoken on topics such as Strategic Social Media, Storytelling, and Digital Citizenship. I have also been featured in Share Magazine Toronto, Now Grenada, Huffington Post, Ryerson University, Social Media Lab, and other outlets. I recently received the Organization of Eastern Caribbean States 30 under 30 Award in Entrepreneurship for my project I Am Grenadian. And as I previously mentioned, I graduated with a Master of Digital Media from Ryerson University and received the Ryerson Gold Medal, which is the highest honor given to graduating students.
Call my previous revelations boasting or whatever you wish, but I think they were all possible because I was able to build my personal brand online. Admittedly, I do not have the most followers online; I just have a couple of thousands here and there. However, once I started building and nurturing my brand, I started getting opportunities I doubt I would have gotten otherwise. While I eagerly seek more knowledge and experience to understand the social media world better, I do believe that opportunities come to those who build their personal brands on Social Media. That’s why I decided to create the “Launch My Personal Brand” package for people looking to use Social Media to shape the narratives around who they are. This package includes:
1- Professional Photos and Headshots– for use across your social media and as your profile images.
2- Social Media Makeover– Specifically Professionally designed cover photos for LinkedIn, Facebook, Twitter and any other platforms you are active on. Also optimized Profiles that are relevant to your target industry.
3- Your Brand Story– My team and I will help you create your brand story. As we all know, people will talk and form perceptions about you whether you want them to or not. Therefore, since it will happen anyway, doesn’t it make sense to try and ensure that they see you the way you prefer they would?
4- One on One Strategy Session– Leave with a plan for building your personal brand on Social Media.
5- Personal Website– to be the home for everything you do online. If you do not have a website, my team and I will create one for you to represent your personal brand.
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