I have been consulting a lot with clients lately about their social media strategies and something over the past few weeks; something stood out to me. Lots of entrepreneurs do not understand some of the fundamentals of using Social Media for business. I never thought that I would find myself trying to convince a “Marketer” to put out content that has practical value for clients. I didn’t think I would have to say to a digital entrepreneur that you need to have a Facebook page to run ads. I didn’t know that I will have to convince someone who spent the last six years in marketing that developing thought leadership will not negatively affect you. I couldn’t understand how being known as an expert in your field will reflect poorly on you. Nevertheless, these are some of the things I had to deal with, so today I decided to write this post for all the awesome people out there doing social media right.
If you are Grenadian and have a Facebook account or WhatsApp on your phone, by now, you would have come across one of two songs or both. One a song by King Scholar called Pum Pum with the punch line being “Seethahall, he don’t like pum pum at all.” The second song, by a young soca artist, is called Vagina and the punch line is “Vagina me love, vagina me crave”.
Here’s some brutal honesty for you, you will never succeed on social media if you do not respect social media. No one is forcing you to be on Social Media. I do think that as an Entrepreneur you should be, but no one is forcing you so if you will not respect social media and make the necessary investment it will not work for you.
“I was in primary school, and we had a school trip. You told me. Unfortunately, I couldn’t go because you couldn’t afford it. I understood the situation, so I didn’t make a fuss, but you saw how much I wanted to go. I told my friends I wouldn’t be there. I woke up the morning of the trip started doing my housework as usual, and you walked up to me and said. “Go bathe, you going on the school trip” and you handed me the money. I don’t know what miracle you worked, but this is one of many memories that I will cherish and appreciate as long as I live. Happy Mother’s day Janice Corion, thanks for always being there.”
In 4 months, I will be finished with my Master of Digital Media. I am currently working on my Major Research Paper. The topic for my research is “Analysis of Narrative-Driven Social Media Content Use Within Successful Social Media Campaigns Across Multiple Social Platforms to Develop a Campaign Strategy.” I am basically looking at how storytelling, in particular, transmedia storytelling, impacts the success of social media campaign in Non-Profit Organizations. My hypothesis in its simplest form is if you want to be successful on social media, ensure your content tells a story and reflects the overall narrative of your organization.