Tag Archives: caribbean business

Caribbean Entrepreneurs Entrepreneurship Social Media

4 Main Platforms You Need To Be On If You Want To Target Caribbean People

social media in the caribbean

I have always felt that Caribbean entrepreneurs weren’t making enough use of Social Media, I have written some articles about how they can take full advantage of the many opportunities social media offers for their businesses but always felt like I can do more.

When I was wrapping up my masters a couple of months ago, I had to conduct a research study; I looked at how storytelling and social media intersected In the nonprofit sector. That research got me interested in social media research in general. When a few of my entrepreneur’s friends from the Caribbean started asking me which social media platforms they should be on and what are the best practices for these I decided to conduct a mini research to find out.

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Caribbean Entrepreneurs How They Did It-Series Storytelling

How Heidi St. Clair Built An Award Winning Child Care Business in St Lucia

St Clair sitting service

Today on “How they did it” I talk to Heidi St.Clair, the OECS 30 under 30 award-winning entrepreneur and owner of St. Clair Sitting Service in St Lucia. Heidi talks about how she switched from wanting to be a fashion designer to launching her own business based on her love for working with children.

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Caribbean Entrepreneurs Entrepreneurial Stories How They Did It-Series

How Johanan Dujon Built An Agricultural Biotech Company in St Lucia

Johanan Dujon

Today on “How They Did It” I talk to 24 old year St Lucian entrepreneur Johanan Dujon. Founder of Algas Organics, the Caribbean’s first indigenous agriculture biotech company. We talk about his life as a physical education teacher and how he got involved in entrepreneurship and some of the obstacles such as access to finance and age that he had to overcome.

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Caribbean Entrepreneurs Facebook Facebook Advertising Social Media

Every Caribbean Business Needs to Start This Now if They Want to Grow in 2017

As a digital media enthusiast, there are two people I look to. One is Gary Vaynerchuk, the ultimate hustler, and the other is Douglas Rushkoff, a media theorist whom I had the pleasure of meeting on his visit to Ryerson University. Both men are accomplished authors. Gary’s books include, “Jab Jab Jab Right Hook”, “Crush It”, “#AskGaryVee”, and “Thank You Economy”, and Rushkoff authored “Programme or be Programmed” and “Throwing Rocks at the Google Bus”. I see Gary as the practical industry practitioner and Rushkoff as the academic. However, both men agree with me on one thing, and that is, we live in an attention economy. The ultimate asset in business today is attention. Businesses are all vying for our attention and he who knows where to find the attention will win. I believe Caribbean businesses can find attention everywhere, but the variable of success could be much more valuable if underpriced or cheap attention is found.

Many Caribbean businesses invest a large part of their budget in radio and television advertising which often times does not pay the dividends that entrepreneurs envision. Admittedly, it would be irresponsible to declare that mass media advertising doesn’t work; however, much better ways to spend your advertising dollars exist. Let’s take Grenada for instance. As a business, you could advertise your products or services on Grenada Broadcasting Network (GBN) or Maitland Television (MTV) at premium cost. With such an investment especially for prime time programming, I am sure you would be able to reach the people you intend to. However, I think there are more effective ways to spend your money, reach the same or possibly more people when compared to television but at much lower costs, and that is using Facebook advertising.

The cheapest form of advertising right now and entering 2017 is Facebook advertising, and it will be the case for a while until everyone jumps on board which would most likely drive the cost up. Therefore, now is the time to start putting some of your advertising dollars into Facebook ads. Facebook is the most powerful social media platform in the world, outside countries like China. With 1.6 billion monthly active users and the ability to get as targeted as you desire, how could you lose? With Facebook ads, you could probably reach most in your country that are interested in a particular product, between a certain age, and of a particular gender. Let’s say, for instance; you have a product for women between the ages of 25 and 40. When you advertise on TV, do you have any guarantee that only women in the aforementioned age range would see your product? No, you don’t, but with Facebook ads you could. Now analyze your personal television watching habits. When you watch TV and the program breaks for advertisements, do you sit and intently watch all the ads, grab your phone to tweet or post on Facebook about what you’re watching, or do you use the time to get a glass of water or go to the restroom? Based on your personal admission, you may see why television advertisements may not be as effective even though it is costly.

Additionally, if you are an advertising or marketing agency, adding Facebook advertising to your services will be a huge boost for your business. One of the excuses I always hear is that people do not understand Facebook ads, but I have a secret weapon for you to learn about Facebook advertising. It’s called Google. You can learn anything from Google and Facebook advertising is no exception. Unfortunately, some persons falsely claim that Facebook ads do not work when they have never tried them. However, I challenge you to give it a shot because I have been running ads for the last two years, and I have been getting positive results. Therefore, try it and tell me how it goes.

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Business Start-Up Entrepreneurship

5 Common Mistakes to Avoid When Naming a Business

One of the most difficult parts of the entrepreneurial journey is in naming the business. On many occasions, entrepreneurs are stumped for extended periods while brainstorming to decipher the appropriate name for their businesses. In many cases, some enterprises pay large sums to business naming companies to determine the best name for them. For entrepreneurs whose companies represent a brand, the naming process is easy since the business will simply take the name of the brand. However, in a more general context, the previous situation somewhat demonstrates an outlier, so the naming process it is not always as easy. Thus, many businesses sometimes get it wrong. A company’s name is quite essential since it can be considered as the foundation on which it is built; therefore, everything else will be dependent on its success. Below we take a look at some of the most common mistakes entrepreneurs make when naming their businesses. These should be avoided at all cost.

  • Naming Based on Location– Creating a name that is centered on the current location of a business is one of the mistakes that many businesses make especially if the entrepreneur intends to expand in the future. For instance, many businesses name themselves after their country, village, or town such as St John Pizzeria thereby limiting the owner if he/she decides to open another pizzeria outside of St John. Therefore, business owners should always try to make their business name more open in anticipation for future growth.
  • Having an Obscure Name- Over the years, I have come across many businesses with names that are difficult to pronounce, challenging to spell, and in some cases, I simply do not know what the name is supposed to mean. This situation should be avoided at all cost. While many entrepreneurs try to be unique with their business’ names, they should ensure that they are not shooting themselves in the leg with a poor naming strategy.
  • Choosing a Name and the Domain is Unavailable– Many entrepreneurs go crazy after they select a name for their business, start building the foundation for the business, construct their website then attempt to register their domain name only to realize it is already taken. If such an unfortunate eventuality occurs, they then either have to rethink their business’ name or try to buy the domain from whoever owns it. Therefore, to avoid such a situation, business owners should ensure that as soon as you select a name find out if the domain is available, and once it is unfilled, purchase it immediately. Taking such proactive steps would save considerable amounts of time and unnecessary stress in the future. The same goes for twitter, Facebook, and other social media platforms. Business owners should also ensure that their businesses’ names are available on those platforms since social media can be used as a vital marketing tool.
  • Infringing on Someone Else’s Name– When entrepreneurs decide on a name for their business, it is greatly advised that they search in the registry for trademarks in whichever country they reside. Not using a name that is already registered can help avoid costly legal problems in the future. If business owners do not have the time to do a thorough search, it is advised that they get someone to do it for them.
  • Choosing Names that do not relate to the Business– While a name is being chosen, entrepreneurs should be mindful that they do not choose a name that has nothing to do with what the company will be engaged in to avoid confusion of their customers. They should ensure that people can relate what the business does through its name.
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Best Post Caribbean Entrepreneurs Entrepreneurial Stories Entrepreneurship

Caribbean Entrepreneur Barnadette “Camille” Warren: St Vincent and the Grenadines

Today i present to you Vincentian Entrepreneur, Camille Warren, we had a very interesting chat and i wish to present some of the things we spoke about. I do hope this will inspire aspiring entrepreneurs and actual entrepreneurs.
 
Bernadette “Camille” Warren is an entrepreneur from the Village of Belair in St Vincent. She is the wife of Taireen Warren, who is also her business partner. Taireen loves business, He has a degree in Business Administration , has acquired knowledge in management, communication and, organizational skills that is quite essential to starting or having a successful business. Camille is creative, charismatic with keen business insights from her previous work experiences. Their passion for business and helping people gave birth to their business Brio Che. 
1.       Tell me about your business, what is it about?
Brio Che is an eco-friendly brand/business offering an array of natural, handmade, health and beauty coconut products. Brio Che means, “A life of fun and vitality.” We currently offer; Organic Virgin & Pure Coconut oil, Organic Coconut Soaps, Eco Friendly Scented Candles in Coconut Shell, Exfoliating Body Scrubs, and Moisturizing Lip Balms all made from coconut goodness. It is also an agricultural, environmental and health initiative to encourage persons to utilize the natural resources here on our island.
2.      What ignited the spark in you to start a new business venture? How did the idea for your business come about?
The spark was the moment I was at my grandmother’s house and she was busy processing coconut to make coconut oil. It was something she has been doing for over 50 years and seems to enjoy. I got in on the fun as she passed on her knowledge and expertise to me. My fascination has always been to use the coconut milk to make Gelato (Ice Cream) but this was a bigger idea that required much more financing. It wasn’t long before we decided to start Brio Che with a coconut line to make our own natural products as it was also getting hard to keep up with purchasing healthier alternatives.
3.      How many hours do you work on your business a day on average?
Oh wow no sleep, just kidding. 7am-9pm or 9am-11pm, so like 14hours a day, sometimes 18hrs. Hubby has a fulltime job so he has work at work and work when he gets home, exactly what he says all the time.  We do believe working hard and smart is one of the main ingredients to success so it is necessary. I will get up and get dressed in my work overall/attire as if I was going to work, so that I stay focus and discipline.  
4.      What motivates you?
I draw motivation from every positive thing that surrounds me.  God, nature, love, great people, good books, my desire to accomplish phenomenal things in life amidst the challenges and making people happy. It brings such satisfaction to see the smile on someone’s face after I’ve just helped them in some way.
5.      What is your greatest fear, and how do you manage fear?
I despise dealing with overly negative or difficult people. Hubby seems to have a knack for that though so I am learning a lot from him. I can’t think of anything else that I am fearful of right now. I do get nervous about things I don’t necessarily have control over, but at the same time I can manage that by proper planning or improving. I now understand things don’t always go the way you anticipate even with the best plans, so being able to move forward is important.
6.     How do you define success?
Success to me is about being happy with where you are at in life, having accomplished specific or personal goals and making your dreams a reality.  I don’t believe I am successful just yet, but I will be in a few years.
7.      Who has been your greatest inspiration?
Everyone who supports our journey inspires us to persevere.  Happy customers, other business people or organizations that offer their guidance, friends and family that genuinely wants us to succeed inspires us because they believe we can do great things and this gives us the confidence and motivation to always do our best.
8.      What book has inspired you the most? (OR what is your favourite book?)
My favourite book, Wow, i have a ton of favorites, smiling… especially in audio format like Anthony Robbins, he is my source for motivation. However someone lent me a copy of David Novak- “Taking people with you,” which I thoroughly enjoyed. I really need to get my own copy. His book is a unique insight on personal development, and how to bring out the best in others. It is one of the best, most practical hands-on books on leadership I’ve ever read. My plan is to apply the principles I’ve learnt, to be a charismatic and successful Entrepreneur, and assist other persons along my journey… it really is the only way to make big things happen.
9.      What is your favourite aspect of being an entrepreneur?
What I love about being an entrepreneur is the ability to make the decisions. Though hubby is the decisive one, having my hubby as my business partner, with his great set of skills and keen business perspective is awesome. The flexibility to work from anywhere is my greatest love and knowing the success of our business is up to us. I also think it is quite fulfilling creating an opportunity for ourselves that may someday create opportunities for others.
10.   Do you think that entrepreneurship is important to your local economy and why?
Yes, I think entrepreneurship is good for the growth of our local economy and is very important. One of our goals was to utilize our resources on our island to reduce imports, while inspiring persons to support more locally made products, so more money stays here to develop our communities.  It is high time we as a small island start exporting too. This will intensify competition, create employment, increase productivity, and offer customers value. So entrepreneurship really does benefit everyone along the way.
11.  Where do you see yourself and your business 10 years from now?
I see myself as a very successful entrepreneur by then, with our very own Brio Che, Health Store and Gelato Cafe not only in St.Vincent but several places around the world. I see myself traveling around the world. I will also like to have an establishment that assists other entrepreneurs. I know how hard it can be to have great ideas and not being able to make them a reality.
12.  What three pieces of advice would you give to students who want to become entrepreneurs? An entrepreneur is one who takes initiative, creates his or her own opportunities and accepts some risks…so be prepared to take risks. Secondly being discipline is important I think the hardest part is the discipline it takes to get everything together. Finally, stay motivated and focus on your goals, you have to have a clear vision of where you going or what you want to achieve.  Finally as long as you are passionate about your business and committed to delivering your best, people will notice. The rest will follow.

 

Please check out their  Website here
Like Brio Che on facebook: Facebook.com/briochesvg

Email briochesvg@gmail.com for more information

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