As we enter 2023, I am sharing some social media tips and strategies from which Caribbean businesses and organizations can benefit.
In the last two years, I noticed a significant shift in the world of Social Media Marketing, maybe Marketing as a whole. Entrepreneurs, business people, marketing, PR, and Communications managers are all overly obsessed with media and the medium through which they advertise their businesses, products, and services.
I speak with Entrepreneur and Philanthropist Mr. Kevaughan Graham this week on Dropping Bars. In this episode, Kavaughan dropped some incredible nuggets of wisdom with us, such as “You cannot do great things with basic people.”
I will never forget that day, as a Student of T.A. Marryshow Community College, around 2005, I saw a friend of a friend posting pictures of herself on the internet. In my naïve self, not knowing what it was….It was on some platform called Facebook. I couldn’t believe what I was seeing. To me, this was crazy!! Why would someone want to put their pictures online for the world to see? I couldn’t picture anyone having success on social media.
It has been one week since I hosted my Social Media Masterclass in Grenada. The feedback so far has been really great, and I am quite happy with how everything played out. There were some hiccups, areas for improvement, things that could have been done better. But overall it was a fantastic experience, one that will be repeated in roughly two months.
Initially, I wanted only 30 people in the class but based on the demand, I created space for 5 more people. I also did a second private session because I couldn’t fit any more people in the original class. So, how was I able to sell out my Social Media Masterclass? Well, I used Social Media. It would be weird if I was teaching a class on Social Media and can’t use the same social media to my advantage.
Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North America. I realize that some trends presented themselves that Caribbean Entrepreneurs can take advantage of.
Before Wyclef Jean became known as the famous musician, actor, and entrepreneur he is today, he was just a boy from the small town of Croix-des-Bouquets, just outside of Port-au-Prince in Haiti. When he was only nine years old, his family migrated to Brooklyn New York. Upon arriving, he only spoke Haitian French but later started learning English from listening to Rap music.
One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign.
The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms and Delivery, Third Party Resources and Media Awareness. Below is a representation of the model.
I once had a client I started consulting with on his social media campaign. In particular, he was focused heavily on Facebook. Before I came on board, one of the things he was working on was setting up and growing his Facebook page.
As a social media strategist, I do not believe that to be successful on social media you need to have thousands of followers. Nevertheless, its one of the things that people seem obsessed with. Hence, if the need is to grow your social media, then so be it.
Entrepreneurs are people who make a difference in the world by converting visions into reality and creating products and services used by the general population. There are many problems being faced in the Caribbean today that can be easily solved if a culture of entrepreneurship is to be developed and more entrepreneurs are created. While not everyone will become an entrepreneur, the Caribbean will be better off if there were more of them. Here are 10 commandments of entrepreneurship for Caribbean Entrepreneurs.
