by user | Sep 30, 2018 | Caribbean Entrepreneurs, Social Media, Social Media campaign
Social Media is evolving quickly, and as entrepreneurs and marketers, we need to know how to leverage social media in our business. I have been analyzing social media use by Caribbean entrepreneurs vs. use by entrepreneurs in other parts of the world like North...
by user | Sep 26, 2018 | #Beyondthehustle, Caribbean Entrepreneurs, Musician
Before Wyclef Jean became known as the famous musician, actor, and entrepreneur he is today, he was just a boy from the small town of Croix-des-Bouquets, just outside of Port-au-Prince in Haiti. When he was only nine years old, his family migrated to Brooklyn New...
by user | Sep 11, 2018 | Social Media, Social Media campaign, Storytelling
One year ago, I completed my master’s degree in Digital Media. As part of my research, I created a model that organizations can use when crafting a social media campaign. The model rest on five pillars, these are the Campaign Architecture, Narratives, Platforms...
by user | Sep 6, 2018 | Caribbean Entrepreneurs, Facebook, Social Media
I once had a client I started consulting with on his social media campaign. In particular, he was focused heavily on Facebook. Before I came on board, one of the things he was working on was setting up and growing his Facebook page. As a social media strategist, I do...
by user | Jul 9, 2018 | Caribbean, Caribbean Entrepreneurs, Entrepreneurship
Entrepreneurs are people who make a difference in the world by converting visions into reality and creating products and services used by the general population. There are many problems being faced in the Caribbean today that can be easily solved if a culture of...