You’ve probably heard that humans have the attention span of a Goldfish or something along that line. Many social media experts and gurus advise their clients to focus on brevity. Their content should be short; videos shouldn’t be more than one minute. After posting a 3-minute video on my Facebook page, I remember someone messaging me to say that I should know better. That people are no longer interested in watching a three-minute video on Facebook. They told me that our attention span is shrinking, and the shorter the video, the better.
For many of you, the idea of content marketing might be a foreign concept or one that has not been explored too deeply. Therefore, what is content marketing and what does it entail? The concept is simple. Content marketing is the consistent formation, organization, promotion, and circulation of material that current and potential consumers may find useful and may ultimately alter and/or enhance their pattern of consumption. Content marketing can take a variety of forms such as using apps, videos, podcasts, blogs, and other forms of online media.
With the growth, reach, and promotion of the use of the internet as well as the proliferation of social media, an open and willing audience is at your mercy. Once it is done well, positive results are guaranteed like shooting fish in a barrel. Additionally, smaller businesses that have limited budgets should gladly jump on the content marketing bandwagon. Creating thoughtful, well researched content would only serve to benefit their companies through the free or inexpensive generation of leads, branding for their businesses, reduction in market costs, and interact with patrons who may consider them authorities in their fields because of the production of high quality content.
However, for content marketing to be effective, a strategy or some sort of methodology should be employed. Nothing should be done on the basis of guess work. You must be deliberate in your approach. To effectively understand the demands of the market and the information people are willing to invest in, it is advised that some sort of research is carried out before delving into the world of content marketing. Once done well, content marketing could be a sustainable venture so taking a shot in the dark is not encouraged.
Another useful component of creating effective and helpful content is to always keep in mind that the information should appeal to the patrons’ emotion and senses. Generally, most individuals would consider themselves to be rational beings. However, we are guided and sometimes overtaken by our instinct and emotions. Just ask the lady in the mall who just bought her 50th pair of shoes or the NBA fans who bought their latest teams’ gear. These persons may have practical, rational reasons why they forked out the cash, but in many instances, purchases are made because of the emotional connections individuals have with certain products. Therefore, created content should be engaging and emotionally charged.
Consequently, with the benefits that content marketing could generate, you should seriously consider using it to get ahead. However, ensure that you are strategic in your approach and formulate content that tugs on the emotional heart strings of your current and potential patrons.