Tag Archives: Digital Strategy

Caribbean Entrepreneurs Digital Advertising Digital Strategy Social Media Marketing

How Caribbean Brands Can Upgrade Their Digital Marketing Strategy With These 5 Key Channels for Paid Digital Advertising.

Digital advertising caribbean

One of the things that I have observed in the past few years is the share of advertising dollars has been increasing year over year. In countries like the US and Canada, research done by Juniper Research has shown that the percentage of digital advertising dollars keeps growing. While this is the case in places like North America, I do not believe that Caribbean brands have fully taken advantage of the many opportunities that digital advertising offers.

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Digital Transformation Social Media Social Network

The Five Domains of Digital Transformation- Customer, Competition, Data, Innovation and Value

Digital strategy

Covid19 has forced many countries one can argue to undergo about ten years of digital transformation in one year. Something as basic as online learning, many countries, especially Small Developing States (SDI’s) in the Caribbean, have a hard time dealing with this. Both students and teachers alike are grossly underprepared for the “University of Zoom”. Then there is the over-focus on technology; we somewhat believe that digital transformation is all about the new technologies available to make life easier for all of us, however, it is much more than that. In the “Digital Transformation Playbook,” Professor David Rogers wrote that digital transformation is not about technology, but it is about strategy and a new way of thinking. He further went on to assert, that preparing for the digital age requires businesses and organizations to upgrade their strategic mindset more than their technology. Put simply, Digital transformation is about a shift in the mindset of the leadership of an organization.

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