When I logged in to check my Facebook page yesterday, I received a notification from Facebook informing me that I can now see what ads people are running. I was like wow, it’s finally happening, according to Facebook, it wants to make advertising more transparent on its platforms by allowing you to view the ads that a Page is showing, even if you aren’t in the intended audience. This feature is currently being tested only in Canada.
The first thing everyone does when creating a Fanpage for their business is invite all their friends to like the page. Whether their friends are interested in their business or not. This is one of the biggest mistakes that are made, while it will build your Fanpage and increase your likes, it will do nothing for your business. At the end of the day, it is customers and sales that grow your business not friends and likes. You need to ensure that the people on your page are either customers or prospects, or people interested in what you have to offer. In this way, when you create valuable and engaging content, these people will interact with your content and build a relationship with you which will make it easier when you want to sell them something. In order to get targeted likes on your Facebook Fanpage, it is best to use a Facebook Like Ad, when targeted properly, you can build your fanpage with people that are interested in your business at a very low cost and these are the people that will engage with your content, build relationship with them and can eventually sell your products or service to them.
Check the video below to hear more about this mistake
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